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Email Marketing that Doesn't Suck: Punk Rock Marketing Collection, Vol. 5 | [Michael Clarke]

Email Marketing that Doesn't Suck: Punk Rock Marketing Collection, Vol. 5

Email marketing might be the most misunderstood and screwed up part of small business marketing around. And it's not their fault. Because most of what the email marketing experts and gurus tell you a) doesn't work; b) makes people not open your emails; c) doesn't work. I learned the hard way. I've probably sent more crappy, unopened emails than anybody around. And back in the heyday, when people actually looked forward to getting emails, it was okay.
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Publisher's Summary

Email marketing might be the most misunderstood and screwed up part of small business marketing around.

And it's not their fault. Because most of what the email marketing experts and gurus tell you a) doesn't work; b) makes people not open your emails; c) doesn't work.

I learned the hard way. I've probably sent more crappy, unopened emails than anybody around. And back in the heyday, when people actually looked forward to getting emails, it was okay.

But then the economy tanked, email wasn't so glamorous, and I had to "learn" how to send emails and build relationships that worked. And what works is to a) tell stories; b) not sell so much and c) when you do sell, make a super compelling offer.

©2013 Michael Rogan (P)2013 Michael Rogan

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    Angel Palatine, IL, United States 01-20-14
    Angel Palatine, IL, United States 01-20-14 Member Since 2013
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    "Very High Quality Material!!!"
    What did you love best about Email Marketing that Doesn't Suck?

    This audiobook from Michael Rogan, as his entire series which I got addicted to lately, is extremely straight to the point and full of action an tips on EXACTLY what to do. It condenses everything within an hour and a half and it is pleasure to sit down, grab a pen and notebook and use it as a course on the given subject.


    What did you like best about this story?

    The short and at the same time complete format. His books are addicting, they make other books look bad because he gives you everything is a short and precise manner.


    Have you listened to any of Gregory Zarcone’s other performances before? How does this one compare?

    Yes, I have also listened to "Twitter Marketing That Doesn't Suck". Very good narration, very quality material.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It made me happy that I found it. I have been doing email marketing for quite a long time, but this book turned me on to so many new things, I literally took 6-7 pages of notes in only about an hour and a half. I was scared to miss a word, since it is so straight to the point.


    0 of 0 people found this review helpful
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