E-Myth Mastery

The Seven Essential Disciplines for Building a World Class Company

By: Michael E. Gerber

Narrated by: Michael E. Gerber

Length: 7 hrs and 29 mins

Publisher's summary

Michael E. Gerber, the world's leading small business guru and best-selling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business.

Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, he clears a path for getting back to the basic disciplines for business success. The E-Myth credo, Don't work IN your business, work ON it, is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: Leadership, Marketing, Finance, Money, Management, Client Fulfillment, Lead Conversion, and Lead Generation.

E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation, a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!

©2005 Michael Gerber (P)2005 HarperCollins Publishers, Inc.

Critic reviews

"An important source." (Booklist)
"A book with a business plan that anyone could implement...and should want to." (Publishers Weekly)

1,000% recomendable

Espectacular, el mejor libro para pequeña empresa. La mejor unión de personal development y fundamentales de negocio.

Game Changer

The distinctions made in this book really gives a blue print of how to create a world class business. It speaks to the things I as in business owner struggled with,not realizing why I was struggling. If there had to be one required reading for anyone owning a business, or considering do so, my vote would be the e- myth series. E- myth mastery is the “how to” every conscious entrepreneur needs as they build their business. As a technician in my business, I see very clearly now that I am challenged to be a technician of entrepreneurship. Challenge accepted.

Thank you Michael Gerber

Excellent!!!

This book is excellent for business owners!!! And also non business owners who are looking to make an impact in their particular areas!

Excellent Information

This is an excellent book to help you grow your business. It will especially help if you have been running a company.

Almost gave up on this one- And I am glad I didn't

If you could sum up E-Myth Mastery in three words, what would they be?

Don't give up.

Which scene was your favorite?

The near failure of his business and legal troubles.

If you were to make a film of this book, what would the tag line be?

Ramblings of a Master.

Any additional comments?

I read the reviews here on this one, and almost passed it up. But I thought what the heck, I really like Michael Gerber and if it is as bad as some reviews indicate I would just return it. After starting to listen I totally got where everyone was coming from referring to this as ramblings and found it hard to keep going. By chapter three I put it down and gave up.

Then, while trying to re-listen to E-Myth Revisited, I accidentally turned it back on and I am really glad I did. It picks up about the middle of chapter three and that is when he begins to get into good information.

I think the beginning feels like the ramblings of a poet trying to inspire you to take action on the very valuable information in the second half of the book.

Don't give up on this one too soon.

Makes business more approachable

I liked how he tied the each lesson into the story with her friend and how he made it easy to understand the importance of relationships in business with your clients.

If you Own a Small Business - Listen to This Book!

The other reviews of this book on Audible.com are less than flattering. I own a small business and have started several, and this book BLEW ME AWAY! It is extremely VALUABLE. Yes Michael Gerber gets a little touchy-feely at times but you have to apply Sarah's story to your own circumstance. I have a Masters Degree in Engineering and Business and am very logical and analytical, that is why Gerber's book makes so much sense. Just look around at businesses in your area. How many of them have been in business for 15 years? How many are family owned for 25 years? How many of those have grown beyond mom-and-pop size? My observation is "Not Many". All those Mom-and-Pops have created 80-hr-a-week jobs for their owners and something to pass on to their kids, but little more. Gerber gives you the insight to use the lessons of the McDonalds and IBM's of the world to re-fuel your passion and to BUILD YOUR business, not just work in it.

If you are a "company guy" or an In-trepreneur (works the system inside the company), then go listen to Jack Welsh or Lou Gerstner's books. If you are an Entrepreneur, then Gerber's E-Myth or E-Myth Revisited is a MUST Listen.

I've listened to it twice, and a third listen is in the queue soon!

Enjoy!

Very good well written mind opening book

Very Good read, a must read for any small or large business owner and or management team.

Mastery at its finest.

I've now listen to both the e-myth Mastery and e-myth Revisited books and they are both absolutely amazing. I've listened to each one at least three times at this point, and I slowly implement what is learned throughout these books. had it not been for Michael Gerber and the e-myth series, I would not have the vision necessary to build a successful company. a huge thank you to Michael Gerber and all those involved in the e-myth series production. this is an absolute must-have for any small business owner.

You're smart right? Read this book.

Must read for anyone who currently operates a small business, or is considering starting one.