Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, he clears a path for getting back to the basic disciplines for business success. The E-Myth credo, Don't work IN your business, work ON it, is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: Leadership, Marketing, Finance, Money, Management, Client Fulfillment, Lead Conversion, and Lead Generation.
E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation, a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!
©2005 Michael Gerber; (P)2005 HarperCollins Publishers, Inc.
"An important source." (Booklist)
"A book with a business plan that anyone could implement...and should want to." (Publishers Weekly)
If you are looking for a book that will change your way of thinking about running your business, this is it. E-Myth Mastery provided me with plenty of examples of the different roles in a business and what it takes to own and run a business. BTW - They are not the same characteristics.
I attended a recent lecture by Michael in 2005 and have also read e-Myth Revisted three times.
You are either a dreamer and love "climbing" or not.
I think the reviews above are a great example of the ones who truly can not climb. They are not truly driven. If they were then they may understand his story in e-Myth Mastery...its his story, his life story. In good and bad times he built a world class company. To call the telling of ones life "mindless dribble" is all to telling as to why an entrepreneur will want to look past such a review from the "folks in the village" and just keep on climbing.
Get this book to simply reinspire you. If he can do it so can you (and trust me me Michael's story is very real - not many would have stuck through it like he did).
"You alone define your limitations"
Yes, I would listen to E-Myth Mastery again because it has many steps needed for mastery that you need to practice and implement.
I enjoyed Michael Gerber's truthful sharing of how he came to develop the E-Myth and the use of the story of Sarah was a great example.
Listening to Michael's passion, concern and honesty about how to become a "world class" business" is inspiring to me.
I listen to books first all the way through and then go back and implement the exercises or points of importance for me.
I recommend this book and the entire E-Myth series for all start up business as well as established businesses seeking to be "world class"
There are way too many steps to count, way too many stories to keep track of, and way too much rant for my taste. While the book had some good points, it got completely lost in too much unnecessary detail about irrelevant things. If I did not have to read this for class, I would not have picked it up!
Simplified the entire process to build a world class company.
No, not really! I am sure he has a lot of good points to consider, but I do not want to get stuck with the same material agiain.
A lot of the unnecessary details about the color of something, the eyes of someone, and the imagery that was irrelevant to the point of building a world class company.
His other book, The eMyth Revisited, is much better! This book was a long story, kinda boring, and less factual.
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