Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, he clears a path for getting back to the basic disciplines for business success. The E-Myth credo, Don't work IN your business, work ON it, is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: Leadership, Marketing, Finance, Money, Management, Client Fulfillment, Lead Conversion, and Lead Generation.
E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation, a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!
©2005 Michael Gerber; (P)2005 HarperCollins Publishers, Inc.
"An important source." (Booklist)
"A book with a business plan that anyone could implement...and should want to." (Publishers Weekly)
I attended a recent lecture by Michael in 2005 and have also read e-Myth Revisted three times.
You are either a dreamer and love "climbing" or not.
I think the reviews above are a great example of the ones who truly can not climb. They are not truly driven. If they were then they may understand his story in e-Myth Mastery...its his story, his life story. In good and bad times he built a world class company. To call the telling of ones life "mindless dribble" is all to telling as to why an entrepreneur will want to look past such a review from the "folks in the village" and just keep on climbing.
Get this book to simply reinspire you. If he can do it so can you (and trust me me Michael's story is very real - not many would have stuck through it like he did).
"You alone define your limitations"
His other book, The eMyth Revisited, is much better! This book was a long story, kinda boring, and less factual.
Didn't find much new here. Tried to listen a few times, but just couldn't get into it. I am guessing his "Revisited" book might be the better way to go, as other reviewers have mentioned.
An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.
It seems like a good book, but this is one where I'd look for an abridged version (and I'm usually an unabridged book kind of guy). I felt like the stories and details went on-and-on without getting to the point. If you love stories to help you get through a non-fiction book, then you'll enjoy the writing/delivery style of this book, but if you're like me and want a to-the-point book highlighting important concepts quickly, you'll be looking for the fast-forward or 1.5x button right away. Overall though, it's a good book and worth the listen.... just make some extra time for the superfluous stories.
Every work is this book is real, true, and the work of a lifetime.
this book is so not user freindly, I wonder how does Emyth allow this book to sell in this format. I'ts unacceptable to me. There are no breaks between chapters. do you think this is user freindly?? I don't. having said all that, the content is amazing, super, great, hope you guys fix this tiny little issue.
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