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Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences | [John Edson]

Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization.
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Publisher's Summary

From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great". Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail - from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations.

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product's context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.

Bridging creativity and commerce, this audiobook will show you how to truly Design Like Apple.

©2012 John Edson (P)2012 Gildan Media LLC

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  •  
    Matt Rosemount, MN, United States 02-24-13
    Matt Rosemount, MN, United States 02-24-13
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    "Hard to Listen To"

    If you are well read on Apple and Steve Jobs the concepts expressed in the first couple chapters of this book are just repeat performances with very little new concepts.

    The reason that I say in the first few chapters is that I could not listen to any more of the book than that because the reader sounds like a cheap rip off of Captain Kirk.

    I wish you could return books that you do not listen to a certain percentage of, this would have been one of them after the first chapter.

    1 of 1 people found this review helpful
  •  
    Salley Albuquerque, NM, United States 07-29-14
    Salley Albuquerque, NM, United States 07-29-14 Member Since 2013

    Leadership Communications Coach

    HELPFUL VOTES
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    "self serving"
    What would have made Design Like Apple better?

    Read by someone else it might have been palatable. As read by the author it doesn't play well. He couldn't seem to keep his tone from being superior and condescending, especially regarding those who failed to heed his advice. It made the content painful to take in.


    Has Design Like Apple turned you off from other books in this genre?

    No. Too many good books out there to let this one determine everything.


    Who would you have cast as narrator instead of John Edson and Erik Synnestvedt ?

    Don't know narrator voices well enough to give an opinion.


    If you could play editor, what scene or scenes would you have cut from Design Like Apple?

    I would not have cut. I would have added design concepts that focus on designing the customer interaction.


    0 of 0 people found this review helpful
  •  
    George Bucharest, Romania 10-20-12
    George Bucharest, Romania 10-20-12
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    "the most boring design book I have read/lisened"

    I was expecting on an interesting story about how Apple is designing its products. Instead of that, I've listened a book with only obvious ideas, read by a voice that tries to be excited but for me it sounded "counterfeit". I was highly disappointed about this book.


    0 of 0 people found this review helpful
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