Crossing the Chasm

Marketing and Selling Technology Projects to Mainstream Customers

By: Geoffrey A. Moore

Narrated by: Mike Chamberlain

Length: 9 hrs and 45 mins

Publisher's summary

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Download the accompanying reference guide.

©2012 Geoffrey A. Moore (P)2012 HarperCollins Publishers

Great book. Needs another update

It was last updated around 2000. Many new concepts such as SaaS, social media and AI require a review of the book. Nevertheless, the underlying principles still prevail.

very insightful marketing advice

great info about marketing and selling new product would recommend a read . good examples and ideas.

Incredible insight

Where does Crossing the Chasm rank among all the audiobooks you’ve listened to so far?

I was concerned that this book's info might be outdated. Instead, it is now on my top 5 best business books. Not only does the author present great concepts about the technology adoption lifecycle, he also offers very valid and realistic advise for managing your way through the journey. I'll likely re-read this book several times. Highly recommend it.

What was one of the most memorable moments of Crossing the Chasm?

Defining the "beach head" strategy - finding one very specific target market and going after it with full force. This seems like marketing 101, but the author goes into great detail about why this is so important when crossing the chasm. Uses D-Day as an analogy.

What does Mike Chamberlain bring to the story that you wouldn’t experience if you just read the book?

The narrator was very good. Easy to listen too.

Was this a book you wanted to listen to all in one sitting?

It's too long for one sitting. Plus, I found myself listening to a section, then letting the concepts sink in. Then I'd either move on or listen to the section again. There were 3 or 4 sections that I listened to twice so I could get my head wrapped around the information.

Any additional comments?

Don't pass this up if you are building a web product, SaSS company, or a start up. Very important read.

Must read for anyone in Marketing

What made the experience of listening to Crossing the Chasm the most enjoyable?

I have always worked for start ups and I am broadening my career from product development to product management. This is a great book to set someone like me in the right mindset to think about whole product, market segmentation, developing customer loyalty, and gaining traction.

What was one of the most memorable moments of Crossing the Chasm?

For me, it was the introduction of the concept of the Whole Product value proposition

What about Mike Chamberlain’s performance did you like?

He did a nice job with tempo. He puts just enough energy into his reading style to keep the listener interested yet not overpower the content.

If you were to make a film of this book, what would be the tag line be?

Take your product from market concept to market conquest.

Difficult to follow

the stories of the book has weak connections that will make that make me not enjoying the listening.

understand the art of the start

great book with lots of insightful examples and stories to sink your teeth into. definitely worth reading If you are starting or contemplating, starting a business.

great book

b u t a u d i o b o o k i s o l d e r

THE playbook

What did you love best about Crossing the Chasm?

This book is THE definitive text about how to bring your tech innovation to the masses.

Important, almost academic, read

Important, almost academic, read on growing from startup to mainstream. Sometimes it sounds old, but it is definitely not.

Great book! Amazing Prescriptions

I know nothing about marketing. But I do know quite a bit about technology and product development. This is the first time I’ve ever heard them intermixed in such a clear prescriptive manner. Everything point by Moore made reflected a major time in my career so I think there must be truth to this! I’m looking forward to applying these techniques in my chasm crossing!

The narrator was a bit too nasally for my linking. It too me much longer to get through the audio book than it did to get through reading the real book. I think the power of the message was my driving force to finish.