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Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers | [Geoffrey A. Moore]

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Publisher's Summary

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Download the accompanying reference guide.

©2012 Geoffrey A. Moore (P)2012 HarperCollins Publishers

What Members Say

Average Customer Rating

3.7 (55 )
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3.8 (48 )
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Performance
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  •  
    Sadok San Diego 04-18-13
    Sadok San Diego 04-18-13 Member Since 2012
    HELPFUL VOTES
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    "Must read for anyone in Marketing"
    What made the experience of listening to Crossing the Chasm the most enjoyable?

    I have always worked for start ups and I am broadening my career from product development to product management. This is a great book to set someone like me in the right mindset to think about whole product, market segmentation, developing customer loyalty, and gaining traction.


    What was one of the most memorable moments of Crossing the Chasm?

    For me, it was the introduction of the concept of the Whole Product value proposition


    What about Mike Chamberlain’s performance did you like?

    He did a nice job with tempo. He puts just enough energy into his reading style to keep the listener interested yet not overpower the content.


    If you were to make a film of this book, what would be the tag line be?

    Take your product from market concept to market conquest.


    1 of 1 people found this review helpful
  •  
    D. Hamp Utah 03-17-13
    D. Hamp Utah 03-17-13 Member Since 2011
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    "Antiquated and irrelevant"
    Would you try another book from Geoffrey A. Moore and/or Mike Chamberlain?

    Doubtful. They should have never brought this book back from the dead. Although it was entertaining to hear about Apple's new Macintosh computer and all of the Star Wars references and quotes.


    What do you think your next listen will be?

    Something current regarding marketing, rather than hearing about the consumer dichotomy between Coral suite and Lenox...


    How did the narrator detract from the book?

    Well the Paul Harvey reference made me chuckle...


    What reaction did this book spark in you? Anger, sadness, disappointment?

    My reaction was "I just got ripped off" This book is a book about marketing technology that was written in the 80's and then updated for the '90's. The audio portion was published 2012 but the book is the same book written in the '90's.


    Any additional comments?

    Useless book.

    4 of 6 people found this review helpful
  •  
    G. House Sr. Sherborn, MA, United States 12-15-12
    G. House Sr. Sherborn, MA, United States 12-15-12 Member Since 2012

    I am an avid listener. I listen between 75-100 hours per month on my iPhone: 60% fiction to 40% non-fiction.

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    "Required reading if you're in the technology biz"

    It is hard to overstate the relevance and importance of the technology adoption curve and the chasm inherent in it introduced my Moore. I read the book in the 1990s. It was finally released on audible just this week. The technology adoption curve speaks to the five classes of adopters: innovators, early adopters, early majority, late majority and laggards. The chasm sits between the early adopters and the early majority. If you want to find out why and how to overcome this potential trap, you are going to have read this fascinating work by Geoffrey Moore.

    I have made this required reading for my staff in marketing, sales and software documentation. I have also insisted on individuals starting out in tech read this book especially if they are trying to understand how to craft value propositions. It has something for us old grizzled veterans because it reminds of things we forget or sometimes just don’t take the time to do anymore. Sales folks will benefit because it explains why some people buy and some don’t. This is one of those books you'll have to have in your library. You should also have a hard copy to make a ton of notes in the margin.

    4 of 6 people found this review helpful
  •  
    Mary Hart Los Angeles, Ca 04-10-13
    Mary Hart Los Angeles, Ca 04-10-13
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    "Misleading Release Date of 2012. content date:1998"
    Is there anything you would change about this book?

    I would update it to present day. The book is extremely insightful and some of the practices hold true, but it's misleading that the release date says 2012.


    What could Geoffrey A. Moore have done to make this a more enjoyable book for you?

    He could have included a couple of jokes in the book. Lawyer jokes are usually good. Also, Attorney jokes are funny.
    Or he could have made me a sandwich while I was reading it. That would have been great.


    If this book were a movie would you go see it?

    Seriously? A book about segmenting markets and focusing efforts to cross an invisible chasm between innovators/visionaries and early stage adopters? That sounds like it would be a fascinating movie. Sign me up for the rights. Maybe we can cast Colin Powell, Ben Stein and Margaret Thatcher to really push it over the top of excitement.

    "Filling the Chasm", on the other hand might be a movie that more people would see. Not me, of course. That's gross.


    3 of 5 people found this review helpful
  •  
    John United States 12-26-13
    John United States 12-26-13 Member Since 2012
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    "Still trying to get through it..."
    What disappointed you about Crossing the Chasm?

    I have had some problems with the download so its not entirely the authors or narrators fault, but I am struggling to really get into this book. The content is important to me and so I keep trying, but I keep thinking about how those that cant do teach... Its just what keeps going through my head while listening.


    How would you have changed the story to make it more enjoyable?

    It all seems to be based on "looking back" on successes and failures. I think it is easy to look backwards and make judgments, but why not take a stance and make some predictions about companies in the now and future? If you really know your stuff than put it out there for all to judge.


    Who would you have cast as narrator instead of Mike Chamberlain?

    Bill O'Reilly


    You didn’t love this book... but did it have any redeeming qualities?

    Sure it did/does. Still trying to get through it and maybe I will have some groundbreaking insights once I'm finished.


    1 of 2 people found this review helpful
  •  
    Jarrod South Lake Tahoe, CA, United States 12-13-13
    Jarrod South Lake Tahoe, CA, United States 12-13-13 Member Since 2012
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    "One of the most boring books I have ever read"
    What could have made this a 4 or 5-star listening experience for you?

    Sorry - I am sure this book has some great content but the way it is written/read reminds me of the most boring lectures from university - hard to even stay awake. It was recommended to me so I really gave it a good go and listened to every word but at the end of the day I got nothing out of it.


    Has Crossing the Chasm turned you off from other books in this genre?

    No


    How could the performance have been better?

    Maybe a different reader?


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Boredom and sleepiness.


    0 of 1 people found this review helpful
  •  
    Frederick L. Heim Los Angeles 09-11-13
    Frederick L. Heim Los Angeles 09-11-13 Member Since 2013

    KR4K3N

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    "Snooze Fest"
    What would have made Crossing the Chasm better?

    The reading was uninspired. I found my mind drifting to other subjects while listening to the book. The opposite of this would be the audio book "Insanely Simple."


    What could Geoffrey A. Moore have done to make this a more enjoyable book for you?

    The material felt dated and I struggled to find the relevance even though it was modified since the original publication.


    What didn’t you like about Mike Chamberlain’s performance?

    You are only as good as the material given. I know this is a "top 10" marketing book but if I can't make it through four chapters... any other entrepreneurs/leaders out there with ADD? It just needed some punch. Overall, I find author reads better.


    If you could play editor, what scene or scenes would you have cut from Crossing the Chasm?

    Give this book as an abridged/executive summary version.


    0 of 1 people found this review helpful
  •  
    Michael J. Ritsema Hudsonville, Michigan 01-31-13
    Michael J. Ritsema Hudsonville, Michigan 01-31-13 Member Since 2012

    theritzman

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    "A Great Technology Historical Perspective"
    Would you consider the audio edition of Crossing the Chasm to be better than the print version?

    The version of Crosssing The Chasm that I read was written 2 decades ago! It gives: A Great Technology Historical Perspective of the relentless march of technology. The book connects the entrepreneurs with the ideas, the start-up, the growth, the venture capital investment, the vulture capital investment, the transitional management challenges, and the distribution - channel challenges of starting a (technology) business. This is an excellent must read business book that I highly recommend.


    0 of 4 people found this review helpful
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