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Business Plans & Executive Summaries: Writing & Reading Them | [Deaver Brown]

Business Plans & Executive Summaries: Writing & Reading Them

If you are an Entrepreneur, how do you write Executive Summaries & Business Plans to get the money from an Investor? If you are an Investor, how do you read Executive Summaries & Business Plans to know whether or not to invest? In only 60 minutes of conversation and instruction learn the answer to this question from the author of The Entrepreneur's Guide who helped bring American Power Conversion (APCC-NASDAQ) public in 1988, a company that recently sold for $6.1 Billion.
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Publisher's Summary

If you're an entrepreneur, how do you write executive summaries and business plans to get the money from an investor? If you are an investor, how do you read executive summaries a business plans to know whether or not to invest?

Less is more in executive summaries and business plans. As the author points out, angel investors and venture capitalists routinely state they prefer reading one to two page executive summaries versus full blown plans. The executive summary can communicate deliver the core information to get a meeting and a conversation going. Most investors know that emerging businesses don't know enough to put forth a full blown business plan. In fact, the author says, he never sold an investor or VC based on a business plan. Often he had to create such a plan for their file. And, he points out, when going back and reviewing the accuracy of his companies' predictions, the executive summaries were far nearer the mark because the format permits more general statements with broader ranges of highs and lows. So the purpose in this audiobook is to focus your efforts on creating an outstanding 1 or 2 page executive summary, to be followed by a detail business plan for those investors that require one.

In only 60 minutes of conversation and instruction, learn the answer to this question from the author of The Entrepreneur's Guide, who helped bring American Power Conversion (Nasdaq: APCC) public in 1988, a company that recently sold for $6.1 Billion.

There are 7 sections that outline the basic subjects covered:

  • Introduction
  • Executive Summaries: Where the Rubber Meets the Road
  • Executive Summaries: The Key Elements
  • Exhibits are Helpful
  • Presentation
  • Business Plans
  • Summary
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    What Members Say

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      maia greenfield, MA, United States 12-07-13
      maia greenfield, MA, United States 12-07-13 Member Since 2013
      HELPFUL VOTES
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      "Seasoned advice by a seasoned author/narrator"
      Would you recommend this audiobook to a friend? If so, why?

      Yes--finally an engaging business audiobook read from a place of experience and understanding which only an actual business person has.
      I just purchased several of Mr. Brown's audio books and love them--they are short and to the point, no wasted time. Thanks!


      What was one of the most memorable moments of Business Plans & Executive Summaries?

      It is only an hour long lecture--all of it is important.


      What about Deaver Brown’s performance did you like?

      Excellent! His experience carries through to the listeners, allowing us to easily absorb the information.


      What insight do you think you’ll apply from Business Plans & Executive Summaries?

      I will put the information to use.


      Any additional comments?

      Great set of books by Mr. Deaver Brown.

      1 of 1 people found this review helpful
    •  
      GinaBelle Fort Bragg, CA, United States 06-29-12
      GinaBelle Fort Bragg, CA, United States 06-29-12 Member Since 2012
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      "Quick and to the point."
      Where does Business Plans & Executive Summaries rank among all the audiobooks you’ve listened to so far?

      I've listened to this twice now. Effective as a guide. Motivates to get you moving. I rank this as a keeper - keep it til you do it.


      Who was your favorite character and why?

      The narrator. He moves along quickly. You don't get bored or lost in the story.


      What’s an idea from the book that you will remember?

      Keep the executive summary to one page. You have 15 minutes to make the sell.


      Any additional comments?

      Relisten and apply the tactics.

      1 of 1 people found this review helpful
    •  
      Albert Colorado Springs, CO, United States 01-01-09
      Albert Colorado Springs, CO, United States 01-01-09 Member Since 2008
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      Pretty good info seems to be from first hand real world experiance

      0 of 0 people found this review helpful
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      08-25-08
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      "good stuff"

      This guy knows what he is talking about. There is a lot more that needs to be covered on this, but this is a great start.

      0 of 1 people found this review helpful
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