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Built to Sell: Creating a Business That Can Thrive Without You | [John Warrillow]

Built to Sell: Creating a Business That Can Thrive Without You

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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Publisher's Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp

What Members Say

Average Customer Rating

4.4 (240 )
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3.9 (198 )
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Performance
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  •  
    M. Muin 05-23-12
    M. Muin 05-23-12
    HELPFUL VOTES
    13
    ratings
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    52
    2
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    Story
    "Good content, Very bad narration"
    Would you recommend this book to a friend? Why or why not?

    I'd recommend buying the real book--not listening to this audio book.


    Would you be willing to try another book from John Warrillow? Why or why not?

    Yes.


    Would you be willing to try another one of Erik Synnestvedt’s performances?

    I'd avoid him as much as possible if I can.


    Any additional comments?

    It was hard to digest the content when you are distracted by the whiny voice that stops/starts without context of the whole sentence or paragraph.

    12 of 12 people found this review helpful
  •  
    Rastein 02-17-13
    Rastein 02-17-13 Member Since 2014
    HELPFUL VOTES
    48
    ratings
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    152
    42
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    21
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    Story
    "Narrator is awful!"

    Ex of voice: Helloh thereuh. How are youuuah? Wellah. Iam fiynuhhh. Thank youahh.

    The entire book is like this!!!

    The way the narrator speaks is the way they make fun of public speakers. A voice that is comically used in a way that we feel the person is full of themselves, having bloated sentences that extend the last letters of the word. At first I thought it was a joke, then I knew it was legit and it is VERY hard to listen to. Very obnoxious. Hard to listen to! Preview it and see if you can handle it. I wish I had...

    The book is fine, the narrator blows it.

    11 of 11 people found this review helpful
  •  
    Antonio Carlsbad, CA, United States 06-11-11
    Antonio Carlsbad, CA, United States 06-11-11 Member Since 2010
    HELPFUL VOTES
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    "Dare I say it... Better then E-Myth"

    I have over 280 Audible titles 95% of theme are business\personal Development related and I review very or rate very few as many are the same after awhile. This was a stand out title and now has become an absolute favorite Top 3 by far. I just finished my 1st listen and I will be going back over and over again. Anyone is business to sell or not should own this book. There are many easy to follow actionable items that will give great freedom in your business. If E-myth is the entry class this is the advanced course.

    10 of 11 people found this review helpful
  •  
    FilmFilmFilm 04-21-14 Member Since 2011
    HELPFUL VOTES
    4
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    3
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    0
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    "Narration needs to be redone."
    What disappointed you about Built to Sell?

    I was very excited to get into the content of this book, however, the reader is so impossible to listen to, I can't get past 5 minutes at a time. The way he speaks is such a joke, I'm absolutely impressed the producers of the audiobook actually thought this was a good idea. Ouch. I've never had to write a review like this!


    What was one of the most memorable moments of Built to Sell?

    I couldn't get past the first few chapters, so I'm moving to the eBook as I still would like to read the book.


    4 of 4 people found this review helpful
  •  
    Mike Houston, TX, United States 08-01-12
    Mike Houston, TX, United States 08-01-12 Member Since 2012
    HELPFUL VOTES
    9
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    "Surprisingly informational with good tips"
    What did you love best about Built to Sell?

    I wasn't sure I would like a fictional company story and tips weaved into this format. It went into good detail and the expert friend, Ted, had good and fairly complex tips. The fictional company was fairly realistic and I liked the part when the seller was fumbling over why he was selling to potential buyers.

    The narrator is a little pole smokey. I have heard him on one other audio book and his delivery is smarmy. The end of most of his sentences sound like questions. You might want to listen to the 5 min sample to make sure you can handle this narrator.

    The content is good for all level of business owners.


    4 of 4 people found this review helpful
  •  
    Brian 12-09-14
    Brian 12-09-14
    HELPFUL VOTES
    8
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    "Get past the Narrator and it's Excellent!"
    Any additional comments?

    I read a few comments about the narrator but chose to listen anyway. The same guy reads Napoleon Hill's "Think and Grow Rich". This is an excellent book for an entrepreneur looking to sell their business. The story is well written and the points at the end are very valuable. The next release should have a different narrator.

    1 of 1 people found this review helpful
  •  
    David 07-14-14
    David 07-14-14 Member Since 2012
    HELPFUL VOTES
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    "Great content but HORRIBLE nattation."
    This book wasn’t for you, but who do you think might enjoy it more?

    If you're deaf you might be able to cope.


    What other book might you compare Built to Sell to and why?

    I couldn't tell you, I couldn't absorb the content.


    How could the performance have been better?

    The narrators voice is incredibly difficult to listen to and completely distracts from the content.

    He uses voices that are excessively overblown and has a weird twang that he uses at the end of almost every sentence.


    If you could play editor, what scene or scenes would you have cut from Built to Sell?

    The end of every sentence.


    Any additional comments?

    I don't often write scathing reviews, but the narration of this book REALLY REALLY destroyed what is otherwise a good book.

    1 of 1 people found this review helpful
  •  
    Jason Comely 04-16-13

    ZEN. LDS. GTD. FTW.

    HELPFUL VOTES
    113
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    55
    37
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    Story
    "I actually LIKE the narration..."
    What made the experience of listening to Built to Sell the most enjoyable?

    The narrator has a very signature style and it made the so-so story of Built to Sell more listenable. In fact, this is one of the few audiobooks I've listened to twice.

    However, judging by the other remarks, I guess Erik's narration is a love it or hate it proposition. I personally thought it was great.


    Would you recommend Built to Sell to your friends? Why or why not?

    Yes, but with the caveat that the book is a little unrealistic in how fast a business can ramp up revenues (especially a logo design firm).


    Any additional comments?

    Better than E-Myth by a country mile.

    3 of 4 people found this review helpful
  •  
    Michael 04-16-15
    Michael 04-16-15 Member Since 2014
    ratings
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    6
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    "Practical and profound advice"

    Info was not new to me but it validated the path we are on with our business. The narrator is fine most of the time but has this quirk where he has an odd tone/emphasis at the end of some sentences. I found that really off-putting and almost stopped listening to the book at the start. I'm glad I presevered as the book's content is brilliant. Great for any B2B service provider (especially agencies or consultants) who want to build a business that works without them and is therefore able to be sold for a strong valuation.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 02-20-15 Member Since 2014
    ratings
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    3
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    Story
    "The story is awesome!"

    The narrator has a voice you either love or hate. The sample audio is a good representation of the way he sounds but as the book goes on and he gets into character you focus on his voice less and the endings to words and sentences are not as pronounced as in the sample. If you can't get past the narrator read it yourself this is awesome start up info!

    0 of 0 people found this review helpful
  • Showing: 1-10 of 26 results PREVIOUS123NEXT
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  • Steven
    SWINDON, United Kingdom
    3/4/14
    Overall
    Performance
    Story
    "Expert advice for building a scalable business"
    Would you recommend this audiobook to a friend? If so, why?

    If you're looking to develop a scalable business and an asset you can sell, this is THE book that you need to read.


    What did you like best about this story?

    It shares practical advice to help develop systems that design business owners out of the day-to-day operations of their business and ensure consistency when dealing with customers. Applying this to my business, has paid for the book a thousand times over.


    2 of 2 people found this review helpful
  • Robin Waite
    Stroud, Gloucestershire
    10/16/13
    Overall
    Performance
    Story
    "If you own your own business definitely read this."
    If you could sum up Built to Sell in three words, what would they be?

    Engaging, easy listen


    What did you like best about this story?

    The case study business the author uses is really engaging and reflects aspects of so many businesses, stages of business growth and the day to day issues small business owners have to deal with.


    Any additional comments?

    This book is just the right length, an easy listen thanks to the engaging narrator, and an extremely solid case stud laid out by the author covering all aspects of a small business going through stages of growth. A must read for any business owner, even if you're not looking to sell your business it is still incredibly inspirational. I went straight into work and have my team a presentation on my vision for the future of our business!!

    2 of 2 people found this review helpful
  • Wakey
    10/15/14
    Overall
    Performance
    Story
    "Exit Strategy"

    This book really highlights the importance of having an exit strategy. So many of us take no notice of when people say have an exit strategy but this book points of why you need one. Written as a story so it is easy to follow along and listen to

    1 of 1 people found this review helpful
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