• Built to Sell

  • Creating a Business That Can Thrive Without You
  • By: John Warrillow
  • Narrated by: Erik Synnestvedt
  • Length: 4 hrs and 24 mins
  • 4.6 out of 5 stars (2,439 ratings)

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Built to Sell  By  cover art

Built to Sell

By: John Warrillow
Narrated by: Erik Synnestvedt
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Publisher's summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp

What listeners say about Built to Sell

Average customer ratings
Overall
  • 4.5 out of 5 stars
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  • 4.5 out of 5 stars
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  • Overall
    4 out of 5 stars
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    2 out of 5 stars
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    4 out of 5 stars

Listen to the preview first

The narrator drags words out and it makes it hard to listen to. I’d listen to the sample before buying

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  • Overall
    4 out of 5 stars
  • Performance
    2 out of 5 stars
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    4 out of 5 stars

Good, but wish somone else was the narrator.

It's a good book but the person reading the book gets annoying after a while

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Great basic suggestions for scattered entrepreneurs

A lot of good knowledge and suggestions provided at a basic level. I chose this book to reengage with the basics of discipline and I believe it hit the nail on the mark.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Loved this!

I’ve recommended this book to only the people that can appreciate and learn from its context. Thank you!

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  • Overall
    5 out of 5 stars

Dare I say it... Better then E-Myth

I have over 280 Audible titles 95% of theme are business\personal Development related and I review very or rate very few as many are the same after awhile. This was a stand out title and now has become an absolute favorite Top 3 by far. I just finished my 1st listen and I will be going back over and over again. Anyone is business to sell or not should own this book. There are many easy to follow actionable items that will give great freedom in your business. If E-myth is the entry class this is the advanced course.

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31 people found this helpful

  • Overall
    4 out of 5 stars
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    2 out of 5 stars
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    3 out of 5 stars

Overall good advice

The book contains overall good advice. I appreciated the way that it illustrates concepts via a story, so the reader can intuitively learn, though frankly the story was obviously contrived and overly predictable. But that’s not why you buy such a book. Additionally, the narration was pretty terrible.

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    4 out of 5 stars

Great audiobook but a little slow

Loved the book and felt it was very informative but didn’t care for the narrator. Felt the storyline drug on a bit slowly. The info however was great.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Real, clear and didatic

I loved It. Extremely useful for my current time. every one should read this book

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

muy bueno

gracias por todas las enseñanzas han sido de gran alimento. recomendable para todo aquel que quiera crecer

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  • Overall
    4 out of 5 stars
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    3 out of 5 stars
  • Story
    5 out of 5 stars

nice review of selling process

it's interesting to listen to real story from whole selling process. author wasn't so excited and listening became harder from time to time.

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