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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements | [Robbin Phillips, Greg Cordell, Geno Church, Spike Jones]

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
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Publisher's Summary

Develop and harness a powerful, sustainable word-of-mouth movement.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

Develop and harness a powerful, sustainable, word-of-mouth movement.

Describes 10 lessons to master and create a powerful, sustainable movement.

The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.

©2010 Brains on Fire, Inc. (P)2011 John Wiley & Sons, Inc.

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    Brandon FRANKLIN, IN, United States 07-04-12
    Brandon FRANKLIN, IN, United States 07-04-12 Member Since 2011

    An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.

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    "Fresh Marketing Perspective and Plenty of Insights"

    I am a marketing professional with plenty of varied experiences and not only found this book insightful and useful, but also accurate and poignant for my profession. It's definitely well-worth the reading and will give most traditional and even non-traditional marketing professionals some good insights into the field. The book is read nicely and moves at the perfect pace, covering just enough detail so as not to get bored or to go overboard.

    0 of 0 people found this review helpful
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    Mike Glendale, AZ, United States 02-15-12
    Mike Glendale, AZ, United States 02-15-12 Member Since 2011
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    "The Book Was a Good Listen"

    I enjoyed the book, the first part more than the ending chapters. They cover many valid points of why you need to have a team that loves your product.

    0 of 0 people found this review helpful
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