Since brilliance is actually borrowed, it's easily within reach. It's really a matter of knowing where to borrow the materials and how to put them together that determines creative ability. Murray presents a simple Six-Step process that anyone can use to build business innovation:
©2009 David Kord Murray; (P)2009 Brilliance Audio, Inc.
"While somewhat repetitive, Murray's prescriptions are lucid and helpful." (Publishers Weekly)
This book helped me shift my mindset and enable me to understand how to innovate. He succinctly explain how to borrowing can be a source of innovation. Mr. Murray takes you on a step by step approach through the creative thinking process.
I'm glad I read this book because it helped change the way I think through problems that will enable me to be more productive. Thanks Mr. Murray!
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