We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Behind Every Good Decision Audiobook

Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

Regular Price:$19.59
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data (e.g., names, behaviors, zip codes, demographics, sales statistics, etc.). Now Piyanka Jain and Puneet Sharma have defeated the myth that analytics is "rocket science" - and that only Big Data matters. In Behind Every Good Decision, they demonstrate how you can leverage the data you've got to generate valuable insights and drive countless smart business decisions. Best of all, the techniques for solving 80 percent of all business problems can be solved by any professional using only a Microsoft Excel spreadsheet! - and the authors show you how. Among the fascinating things you'll learn and apply from this engaging, easy-to-understand book are:

  • How to use a unique, remarkably effective, streamlined method called "BADIR" for short, that works in any industry and will help you move from data to decisions in just five steps
  • How this tool can help you improve customer experiences, optimize your work flow, predict the rate of customer churn, and determine which among several business propositions should be the focus of your attention
  • The four most commonly used analytics methodologies
  • Tools you can use for storing, reporting, and analyzing data
  • The kinds of people who should be chosen for an analytics team

With this book, you'll see that business analytics is a simple problem-solving tool. Done right, your analytics effort can make for happier customers, better products, agile business practices, more productive employees, bigger revenues, and fatter profits - not to mention delighted bosses. And with the help of Behind Every Good Decision, you'll be able to launch that effort right from your own laptop. It's time to see how.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2014 Piyanka Jain and Puneet Sharma (P)2014 Gildan Media LLC

What the Critics Say

"If you want to learn how to set up an analytics-driven organization and compete with analytics, then this book is for you." (Steve Berkowitz, CEO, Move, Inc.)

What Members Say

Average Customer Rating

3.7 (24 )
5 star
 (9)
4 star
 (6)
3 star
 (4)
2 star
 (2)
1 star
 (3)
Overall
3.7 (21 )
5 star
 (9)
4 star
 (5)
3 star
 (1)
2 star
 (4)
1 star
 (2)
Story
3.8 (21 )
5 star
 (8)
4 star
 (7)
3 star
 (2)
2 star
 (2)
1 star
 (2)
Performance
Sort by:
  •  
    Jo 02-14-15
    Jo 02-14-15
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    52
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Useful straightforward up-to-date knowledge."

    A comprehensive and easily accessible introduction to analysis. I found it a good guide in searching trough my first data set, segmenting and finding correlations. Ended up buying the printed book for better to benefit from tables and illustrations.

    1 of 1 people found this review helpful
  •  
    Nicholas Cole 02-24-16 Member Since 2015
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "Good content, missing pdfs"

    There were many accompanying pdfs referenced, which obviously are not included. There could have been better explanation of charts, graphs, and tables as I have heard in other technical audio books. The content was very good and I plan to listen a second time.

    0 of 0 people found this review helpful
  •  
    BF 10-10-15
    BF 10-10-15 Member Since 2015
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    3
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great, could be better."

    I loved it. got the physical book too. I was hoping they have more business related stories and case studies. it was like a teaser and a pitch for their services.

    0 of 0 people found this review helpful
  •  
    Fritz Alexandria, VA 06-27-15
    Fritz Alexandria, VA 06-27-15 Member Since 2015
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    13
    4
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Might be better NOT as audio"
    Would you try another book from Piyanka Jain and Puneet Sharma and/or Karen Saltus?

    Maybe. I felt that I got some concepts and inspiration but I didn't get the nitty-gritty I was hoping for. More technical details on tools and techniques... The case studies/examples were somewhat interesting but not what I thought I would get. I would buy another book from them after more careful consideration of reviews and samples of the audio and print information available.


    Has Behind Every Good Decision turned you off from other books in this genre?

    No


    Which character – as performed by Karen Saltus – was your favorite?

    While a pleasant voice I did occasionally have trouble distinguishing some letters. Note that I listen while driving, not in a quiet space, so not ideal conditions.


    You didn’t love this book... but did it have any redeeming qualities?

    The basic premise was good.


    1 of 2 people found this review helpful
  •  
    PBVenkat India 06-06-15
    PBVenkat India 06-06-15 Member Since 2015
    ratings
    REVIEWS
    16
    2
    Overall
    Performance
    Story
    "Simple book for every professional"

    A very simple book, which will be useful every professional. They refer to several PDF documents which are not provided for the audio version. That's very disappointing.

    0 of 0 people found this review helpful
  •  
    ashley d kasper 05-08-15 Member Since 2012
    HELPFUL VOTES
    24
    ratings
    REVIEWS
    12
    9
    FOLLOWERS
    FOLLOWING
    4
    0
    Overall
    Performance
    Story
    "Lots of great insight"

    There's a lot of information in this book. Definitely one you have to pay close attention to, but much better than reading from a physical book. I will probably need to read twice :)

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.