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Accidental Genius: Using Writing to Generate Your Best Ideas, Insight and Content | [Mark Levy]

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight and Content

When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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Publisher's Summary

When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How can we get unstuck?

For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems and generate ideas for books, articles, and blog posts.

Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won't be able to keep up with your output, and will be temporarily shunted into the background. You'll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn't have created any other way.

Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes 15 problem-solving and creativity-stimulating principles you can use if you need more firepower - seven of which are new to this edition - and stories of problems he and others have solved through freewriting.

Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it's a great way to generate content for books, articles, and other thought-leadership pieces.

©2010 Mark Andrew Levy (P)2010 Audible, Inc

What the Critics Say

"I’ve been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn’t work without these ideas." (David Meerman Scott, author of The New Rules of Marketing and PR)

What Members Say

Average Customer Rating

3.9 (463 )
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Performance
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  •  
    André ORLANDO, FL, United States 01-17-13
    André ORLANDO, FL, United States 01-17-13 Member Since 2011

    I love AUDIBLE! I never get mad at traffic jams and can listen to many different books, despite of my short time.

    HELPFUL VOTES
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    "Genius or Common Sense????"

    Abstract.... Random thoughts... Vague suggestions.... dump writing....
    Looks like his free writing ideas- write without stopping and don't judge yourself.

    So, I ask: where is the meat? What can I extract from this book?
    The answer: only one thing- learn how to BRAINSTORM.

    As he says: points to remember- Stein on writing is more fulfilling.

    0 of 0 people found this review helpful
  •  
    Roger Mansfield, TX, United States 01-03-13
    Roger Mansfield, TX, United States 01-03-13 Member Since 2014
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    "Wonderful Book for Those Struggling to write"
    If you could sum up Accidental Genius in three words, what would they be?

    Mr. Levy walks through the process of "free writing" a form of writing designed to turn off your inner filter and allow you to express ideas and work through problems


    What other book might you compare Accidental Genius to and why?

    Have not found another like it


    What about Bronson Pinchot’s performance did you like?

    He did an excellent job brining the concepts to life.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    This was a very powerful book for me and I've implemented the techniques outlined with great success, not only with writing but being able to capture the ideas floating around in my head. It is an excellent book


    0 of 0 people found this review helpful
  •  
    Alexis Charlotte, NC, United States 11-28-12
    Alexis Charlotte, NC, United States 11-28-12 Member Since 2012
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    "Motivational but Nothing Revolutionary"
    Any additional comments?

    If your looking for a book to listen to while multitasking, it's a good book. But, to focus your complete attention would be a waste of time. It could have easily been condensed down to series of slides with a quick description of each major point. The overall impression of the author was not someone you would be friends with. He gave an unpleasant arrogant tone throughout the book and filled most of the time with fluff examples and explanations. His ideas are good and inspirational. He simply didn't present the ideas in any spectacular way.

    0 of 0 people found this review helpful
  •  
    roxann Olathe, KS, United States 09-23-12
    roxann Olathe, KS, United States 09-23-12

    family tree buff

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    "Not concise"
    Would you recommend this book to a friend? Why or why not?

    I like the concept and I have enjoyed the fast writing sessions, however, he could have explained everythink in an hour.


    Would you be willing to try another book from Mark Levy? Why or why not?

    Not likely. He tries to make an essay into a book.


    Was Accidental Genius worth the listening time?

    Yes, luckily it was already fairly short. He takes too long to get to a point.


    0 of 1 people found this review helpful
  •  
    Amazon Customer Naperville, IL, United States 10-08-12
    Amazon Customer Naperville, IL, United States 10-08-12

    BinChicago

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    "Stream of Consciousness"

    I guess any thought in my head that I put to paper is important enough ... to me. This seems like and ego driven exercise in self with no real purpose. I don't think I got it.

    0 of 3 people found this review helpful
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