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80/20 Sales and Marketing
- The Definitive Guide to Working Less and Making More
- Narrated by: Ron Allan
- Length: 5 hrs and 43 mins
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Publisher's summary
*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*
When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.
*Any traffic problem. Any money problem.*
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software, you'll apply the Pareto Principle to:
- Slash time-wasters
- Locate invisible profit centers in your business
- Advertise to hyper-responsive buyers and avoid tire-kickers
- Gain coveted positions on search engines
- Differentiate yourself from rivals
- Gain esteem in your marketplace
Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.
You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com
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- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 7 mins
- Unabridged
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Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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Great book
- By Harry Wilson on 06-04-21
By: Mike Michalowicz
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
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Entrepreneurial You
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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Company of One
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- By: Paul Jarvis
- Narrated by: Paul Jarvis
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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What listeners say about 80/20 Sales and Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- A curious visitor
- 04-19-15
GREAT book BUT get the ebook version, not this
This is a GREAT book, however, the author keeps referring to illustrations that are not supplied (like they are for other audio books) making you wonder what he is talking about - if you listen to this book as opposed to reading it with the illustrations, you are missing the whole picture. Get the print or the ebook version of this great book instead. The illustrations are REQUIRED to fully understand it.
Note to Audible: if you make a book that contains plenty of illustrations available in audio format, PLEASE supply the illustrations with it - without them, you are selling a crippled product that isn't the same as the original book.
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163 people found this helpful
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- Kevin
- 10-06-15
Disappointing, but follows the 80/20 rule
What could have made this a 4 or 5-star listening experience for you?
This book follows the principle it is about too well. The first 20% is were the meat is and the rest is all a sales push for other content and resources that aren't in the book. Go to this website now for...
What could Perry Marshall have done to make this a more enjoyable book for you?
There is far too much push to go to other websites where you need to sign up for more content. After going to the sites, my inbox was flooded with garbage I didn't want. I bought the book, let me learn from that and stop trying to keep upselling me on additional material.
What three words best describe Ron Allan’s performance?
The narrator was fine, my issue is with the content.
If you could play editor, what scene or scenes would you have cut from 80/20 Sales and Marketing?
Just stop reading once you've read the first 20-25% and don't bother going to the websites.
Any additional comments?
It's hard to fault Perry Marshall as he is doing exactly what he is teaching in the book. I kept reading hoping for more actual content of value, but the lesson was learned. Hopefully I can spare others from having to endure the last 80%.
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19 people found this helpful
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- Touque
- 02-04-16
Used car salesman
The narrator and book sound like an infomercial. The sales & marketing tactics are VERY basic - if you have ANY knowledge of sales or marketing, this book isn't for you. Perhaps if you're starting your own small business and have no experience and want to understand cheap guerrilla marketing, this book might be a small starting point (but definitely NOT a 'definitive guide'). His book in a nut-shell: try to sell more (high priced & high value product) to the top 20% of your customers. Don't waste your time on the other 80% of customers and don't waste your time on remedial tasks (pay assistants or maids to do your easy tasks, to free up your time for more important work). He also talks about Google Ad Word test 'n learns, but it's very basic (e.g. try 20 different ads and use the one with the best response). Nothing much about SEO to get your ads above the fold, etc. And he seems to like scare tactics to get consumers to notice you (e.g. something like . . . "click here to learn how to stop the gov't who's secretly planning to take 30% of your investments starting x date"). I'm a Consumer Packaged Goods Marketer at a tier 1 company (the type of 'Marketing expert' he would interview for his research), and I found this book was much too basic and won't help you build a strong brand or emotional connections with consumers. I suggest you read ANY article from Harvard Business Review instead . . . unless you're looking for a 'get rich quick' scheme.
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16 people found this helpful
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- David
- 05-01-15
Fascinating
Incredibly interesting with lots of actionable ideas for any business.
One warning, however, this is one of those audio books where the experience isn't as rich as the hardcopy book because it references a number of figures and diagrams.
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15 people found this helpful
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- BKH
- 05-23-15
good book painful listen
I like the content, but I'm not a fan of the reader, terrible reader his voice killed. it felt cheezy. but perry did a great job on the content.
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12 people found this helpful
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- Adrian N Bell
- 04-06-15
Spoilt by the robot
Would you recommend this book to a friend? Why or why not?
I would recommend the book - yes. But not the audio book.
Who would you have cast as narrator instead of Ron Allan?
Anyone that is not a robot-like narrator.
What did you take away from 80/20 Sales and Marketing that you can apply to your work?
Don't sound like a robot.
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7 people found this helpful
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- CarolB
- 04-12-15
Read the book in print.
The content is terrific, but the presentation is lacking. I own the print version of this book and enjoyed it so much that I nabbed the audio version as a refresher. Bad idea. Should have checked the reviews. The material is somewhat dry and needed a lively reader to help the listener stay engaged. It didn't get one.
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- Karen E. Lay
- 08-31-15
Good but skip the last few chapters
Would you try another book from Perry Marshall and/or Ron Allan?
Maybe.
What could Perry Marshall have done to make this a more enjoyable book for you?
1. Drop the politics and religion. This is a book about marketing. 2. As another review said, It seemed like one long sales pitch. 3. The friend gambler story seemed a bit of stretch to believe. Could someone really take a shotgun into a casino and rack a shot without being tackled, teased or more likely shot by security or the police? Diddo for the story of God giving the author the "magic equation" to marketing success. Stick to the info, that part was good.
Did the narration match the pace of the story?
Yes
What did you take away from 80/20 Sales and Marketing that you can apply to your work?
I should check out Ad words and learn more about it. I should come up with a Killer guarantee that makes me unconformable if I want to differentiate myself from the pack.
Any additional comments?
I liked the book but found the above 3 issue annoying. Too bad, because this might have been an audible I would highly recommend but because of those it would only get a tepid recommendation from me.
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- John H.
- 03-31-15
It's a SCAM... DON'T BUY THIS!!
This book wasn’t for you, but who do you think might enjoy it more?
Nobody! I was actually enjoying this book for about the first 30 minutes. However, the script suddenly changed to an ad laden sales pitch. Go to my site for this, go here and check this out, and all discussion about the 80/20 rule went completely out the window. I fast forwarded to see if I might have missed something, assuming there might be a point to all this nonsense, but an hour later it's still the same crap.
What didn’t you like about Ron Allan’s performance?
If anyone remembers "Crazy Eddie" from the 80's TV commercials that's what this book reminded me of!
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- JAD
- 01-12-15
Top business book! Thanks Perry Marshall
This is one of the best business books I have ever read if you are seeking growth in your business you must read, understand, & implement this information.
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