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The Steve Jobs Way: iLeadership for a New Generation | [Jay Elliot, William L. Simon]

The Steve Jobs Way: iLeadership for a New Generation

In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.
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Audible Editor Reviews

The most intriguing bit of contemporary technological history is easily the rise of Apple Computer, and so of course, the most fascinatingly controversial person in that history is CEO Steve Jobs. A company doesn’t grow so large so quickly without stepping on a few toes, making the story of Steve Jobs’ rise, fall, and return to power at Apple a hotly debated topic among industry geeks as well as ordinary consumers. Particularly with the publication of William L. Simon’s unauthorized best-selling biography, iCON Steve Jobs, which notoriously skewered Jobs as a cutthroat overachiever, the debate over whether the “Stevian” style of leadership is worth emulating has become increasingly polarized.

Jay Elliot, former Senior Vice President of Apple who was responsible for corporate operations and overall business planning, reported directly to Steve Jobs during the company’s original boom and its subsequent renaissance. He is therefore in a unique position to dig into the truth behind the mythic man, and does so with the gleefulness of someone who has long been “drinking the Kool-Aid” of how awesome the Apple working environment is. Steve Jobs’ management style and his legion of loyal customers have often been compared to a cult, and Elliot has firmly bought in. In many ways, the subtitle for this book ought to be “A Staunch Defense of Micro-Management”. From his understanding of Jobs’ nit-picky methods as “attention to details” to his dismissal of innovations made during Jobs’ temporary absence from Apple, Elliot’s positive spin never wavers.

At first, it seems surprising that William L. Simon co-wrote this book. As the listen progresses however, similarities between The Steve Jobs Way and iCON become clear. The anecdotal evidence is largely the same for both books, and the main distinction is that Simon previously used these stories to vilify Jobs, whereas Elliott and Simon’s joint effort here glorifies Jobs. When it’s merely a matter of tone that separates these two perspectives on the same history, the choice of narrator is particularly important.

Christopher Hurt is a very solid choice, as most of his voice work is in classics and nonfiction. What could have been a very shallow and sugary take becomes in Hurt’s audio a beguiling and ultimately fairly persuasive portrait of a misunderstood guru. Entrepreneurs looking for insight will enjoy a very sensible-sounding listen, while Apple devotees will still feel that Hurt is on their side. He is careful to keep both feet on the ground, even when the text itself seems to be veering into the territory of simply singing Jobs’ praises. The Steve Jobs Way successfully tips the scales back against the recent spate of Jobs-bashing, but it’s the way Christopher Hurt takes this Apple love-fest with a grain of salt that makes it a worthy listen. —Megan Volpert

Publisher's Summary

In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style - which encompasses four major principles: product, talent, organization, and marketing.

Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

©2011 Jay Elliot and William L. Simon (P)2011 Audible, Inc.

What the Critics Say

“There have been so many books about Steve Jobs but none that have the vantage point of an insider like this one. The narrative is very engaging and I could not stop reading.... Jay has done a fantastic job to provide insights that we all can use from the man who has inspired two generations of entrepreneurs.” (Naeem Zafar, Lecturer, Entrepreneurship, University of California Berkeley, Haas School of Business)

"Steve Jobs is a revolutionary leader and thinker who has been written about by many people. But for the first time, in The Steve Jobs Way, Jay Elliot brings a deep, insider perspective of Steve Jobs' unique leadership style, which has forever changed our everyday lives and the world around us.” (Howard Behar, former president of Starbucks Coffee International and author of It's Not About the Coffee)

“Christopher Hurt gives an outstanding narration of this insider’s analysis of Steve Jobs’s one-of-a-kind leadership at Apple. Hurt’s casual gravitas is perfect for an analytic business biography; he’s superb at using his vocal tone and phrasing to emphasize crucial points.” (AudioFile)

What Members Say

Average Customer Rating

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  •  
    Randy Portland, OR, United States 07-08-11
    Randy Portland, OR, United States 07-08-11 Member Since 2005
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    "Okay"

    The book is okay. It's a little over the top in praise of Steve Jobs. I think it would have been much more interesting and helpful had the author been a bit more realistic about Mr. Jobs weaknesses.

    0 of 0 people found this review helpful
  •  
    Chris 06-29-11
    Chris 06-29-11
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    "The term "iLeadership" makes me cringe."

    It's nicely written and superby read. I disliked the whole "iLeadership" concept though and felt that was a bit forced and unnecessary. It works best when it doesn't try to be profound and comprehensive - just the little human anecdotes are very revealing and useful. I was also unsure of how recently Elliot was at Apple - I got the impression the book went from an insider's point of view in the '80s to just an informed commentator through the major iPod/Pad/Phone era.

    0 of 0 people found this review helpful
  •  
    05-12-11
    05-12-11
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    "Good read - for the history"

    I enjoyed the book. The history of Apple was interesting. The author is obviously over-the-top for Steve Jobs.

    2 of 4 people found this review helpful
  •  
    Glenn Richmond Hill, ON, Canada 04-24-11
    Glenn Richmond Hill, ON, Canada 04-24-11 Member Since 2008
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    "OK book, not sure about any leadership lessons"

    OK book. Do not expect to really get any real leadership lessons from this book. It had a heavy Apple bias. It also jumped all over the place in terms of Apple history, but did highlight the various companies Steve has been with. Seems like he held back a little on what he really thought of Steve. With all that said it was still entertaining.

    2 of 4 people found this review helpful
  •  
    L.W. Idabel, OK, United States 10-16-11
    L.W. Idabel, OK, United States 10-16-11

    Say something about yourself!

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    "I found this creepy"

    Since I purchased the book I guess I was curious. I don't listen to the news, I am not a techy, I didn't know who Steve Jobs was until he died. The timing of this book seemed like the author wrote this book while this man was alive with the plan to publish as soon as he died. It was almost like he was standing over this man waiting for his last breath. I did not find anything but narration to be redeeming.

    0 of 1 people found this review helpful
  •  
    elan Kailua, HI 96734 10-10-11
    elan Kailua, HI 96734 10-10-11 Member Since 2010
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    "The best Steve Jobs History and insights"
    Would you recommend this audiobook to a friend? If so, why?

    I have read all of the other books on Steve Jobs out to date and I consider this one to be the best because of Jay's insider insights.
    His balanced perspective and realistic facts are profound.
    Finding out about the real human being Steve Jobs is even more inspiring.
    A man who changed the world for the better who had many of his own challenges yet managed to creatively transform them into benefits
    Bravo Jay Elliot and Bravo maestro Steve Jobs
    We will all miss your Spirit in more ways than one.


    What did you like best about this story?

    Jay Elliot's insider information and personal friendship with Jobs


    What does Christopher Hurt bring to the story that you wouldn’t experience if you just read the book?

    His enuncian of various characters and passion for the reading .
    Immersion in the portrayals


    If you were to make a film of this book, what would be the tag line be?

    What one Inspired man Can Do


    Any additional comments?

    I was touched deeply by Jay Elliots insights into the period where he valued and experienced Steve jobs as the creative dynamic and commited force behind the greatest comapny in the world and the roadblocks he encountered . For many eyars I have wanted to know the details of what happened an after reading this book many times over adn over I felt the challenges that Steve Jobs faced and transcended with his creative passion adn vision.
    With Apple being the top selling stock on the planet right now what more do I need to stay,
    being commited to your vision no matter what it looks like and being resilient can transform the world.
    We have lost the leonardo da vinci of our time in a manner.
    What can we do to integrate this insider information on the real Spirit of our most brilliant luminary and passionate artist
    Steve Jobs?

    0 of 1 people found this review helpful
  •  
    Sandeep Farmington, CT, United States 08-22-11
    Sandeep Farmington, CT, United States 08-22-11
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    "Good read for personal development."

    Its a great read for personal development, when you have in-built passion to do something. However, the only thing Steve and hence this book has not focused enough on is to groom and prepare a equally challenging and passionate successor for Apple. Apple has become the greatest company in the world truely because of Steve's vision. However, it can severely damage its value proposition if Steve is out of picture for Apple. I am not sure Tim Cooke has same passion as Steve to lead Apple going forward.

    0 of 1 people found this review helpful
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