In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
©2011 Howard Schultz. (P)2011 HighBridge Company
"This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." (Publishers Weekly)
Obviously the CEO of Starbucks is going to have a bit of a bias towards his company, even when describing the weaknesses Starbucks has faced in the past. While there were some interesting tidbits I learned, overall it felt a bit tainted amidst the overly positively spun adjectives and descriptions of the story.
I love AUDIBLE! I never get mad at traffic jams and can listen to many different books, despite of my short time.
A good story told by the owner of Starbucks. He seems to have a sixth sense to return to CEO before the Crash of 2008 and work hard and don't letting Starbucks adrift.
It is, in that I can now better justify my support of Starbucks. I see that it aligns with ideals I admire, or at least that is what to book presents. I thought at times, this story was eye-balled by attorneys. Not that I was looking for dirt, but sometime it was overly "nice".
The story about helping the farmers who grow the coffee.
Lifetime movie, yes
If there is ever a time I don't have at least 5 books in process on my iPhone or kindle app something must be wrong...
It was easy to parallel where I was at in business and what I was doing based on the time frames and backgrounds given in the writing. Most of us experienced a GOOD TIME just before the 2009 ouch hit...
That even the billion dollar CEO was open enough to have mentors and coaches in his life to help keep him on track.
The $30+ million dollar training they put on in New Orleans, not just to make it look good for the business but to invest in their people and make an unforgettable impact on a city that has been decimated!
The coffee cup was FILLED BACK UP!!!
Right at the top
Howard Schultz, his determination to stick with his principles despite the obvious influences of American finical institutions and the embedded this is how it is done for wall street.
He has interesting way of reading and it keeps you listening
Like Howard's other books, I found this engaging, and very personal. I was able to relate, and felt like I knew Howard, just by reading about the Starbucks story. It has also raised by overall respect, and admiration for the Starbucks brand.
I love business and history series.
Will listen again especially the first part
It make me think how great leader do thing differently
If you are lack of confident in your business, read how onward change Starbucks
I love memoirs and books on personal triumphs and business. I like to learn, be inspired and relax while listening to my books.
I liked that the first half of the book best... Not to sound overly simple but the first part of the book described going through adversity and how to overcome some of those things... I liked least the second half which talked about how every move the CEO and author made was perfect. It seemed overly positive without enough reflection
The first part of the book and overcoming adversity
A starbucks lover
Possibly depends on the topic
Not make it feel like so much of a sales pitch/plea from Howard but a more personal story on Howard himself
Yes, good narration
Howard and Starbucks are interesting in themselves, but this book did not do justice for a organization of it's size.
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