In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life - a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
With a preface to the second edition, introduction, and epilogue read by the author.
©2016 Yvon Chouinard (P)2016 Penguin Audio
I have a lot of respect for Yvonne Chouinard. He lived an amazing life and was mindful the entire way. after listening I yearn to climb mountains, to work in such an amazing company as Patagonia, to start an organic farm, and to practice Civil Disobedience. To think about life and put your thoughts to action.
A great read that I would recommend to any and every business owner, or entrepreneur, that gives a damn about the world they operate in. It is both a good adventure in how Patagonia came to be and a insightful journey about the founder Yvon and his deep rooted values that shape the company. This book will force you to critically examine your business and the impacts that it has on the world as a whole. There are also some very insightful ideas that can be applied to any business that desires to operate in a more "sustainable" manner. Yvon is an inspiring figure whom makes no excuses when critically examining his own company and holding it accountable for any impact that it has, both positive and negative. Patagonia is a role model that all businesses should look to aspire to. Yvon and this book have definitely inspired me personally and I think it will for you as well if you give it a chance.
A personal, yet totally relatable (and usable) manifesto on business, adventure, environment, and just being human. This book will help you see more clearly the right path forward in whatever it is you're doing.
The first half of this book was insightful, however the second half was too specific to clothing manufacturing or restatements of previous points.
Most of us are familiar with Patagonia's goods. Some of us are familiar with their mission. A few of us are aware of the connection of the mission and the goods to an even larger mission; the creation of a fine set of values. This is well worth reading for anyone who struggles to understand economics, or any large view of our world and things.
I recommend this book to anyone over the age of 6 and who loves breathing air. There's more compiled wisdom in this book than one person can absorb, so share it with your friends.
"The future of business"
Thought provoking and insightful in equal measure, this is a rallying cry to business to challenge the convention of hierarchical, command and control consumer driven enterprise and pursue the creation of a new type of commercial organisation motivated by its purpose and it conscience rather than just money.
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