Not a mainstream reader.
"Automate This" is a good primer on how things work behind the scenes. The book is easy to understand by someone that doesn't have a technical background. Christopher Steiner structured his title in a way to help you understand how business is run behind the hamster wheel.
Many times we interact with bots, even when we don't know it. How many times have you dabbled in online dating and needed to take a survey to find potential matches? Base on your interests and answers, they use algorithms to try to match you with other members that have similar interests.
We are all being track each time we make a phone call to customer service and when we use our discount cards and whatever else. We are all walking data for bots to understand us better. When I log into my streaming account, it will bring up recommendations titles that I might like. The process of choosing a movie is already made. Soon, we will no longer need to make choices because it will be on the screen.
I needed a good tech read and this title what my interest called for. Tim Wu went beyond at doing his homework for this book. The Master Switch needs to be an requirement for any communication class. The book force us to look on an open network. Great read!!! I was hook.