From Start-Up to Colossus
Almost unknown to the rest of the globe, Xiaomi has become the world's third-largest mobile phone manufacturer. Its high-end phones are tailored to Chinese and emerging markets, where it outsells even Samsung. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The case of Xiaomi exemplifies the balancing act that China has to perfect to navigate between cheap copies and innovation, between the demands of local and global markets and between freedom and control.