I love psychology, brain science, marketing, business start up books and some fiction.
First part of the book ( dealing with the brain structure and functionality from a neuromarketing perspective) is a real masterpiece with lots of solid deep insights. The second part though is a pure marketing of the authors patented research and the services they provide in his company. Didn't regret it though.
And one additional thought, the narrator could have been much better.
The book is truly magnificent but if you are trying to find something here that would fit to your own business (like I was doing) you might get a bit frustrated. Most of the pricing strategies apply only to a narrow niche
The only thing missing is for the narration to point out when does a new idea, concept or story begins, I got lost few times not knowing what was the subject then !!
Only to those who like Corporate Social Responsibility (CSR) and understand this topic. Sin industry marketers, do not bother to buy.
Marketing 1.0 is product-centered; marketing 2.0 is customer focused and 3.0 is basicaly CSR
Lower your expectations before reading this book - it is all about Corporate Social Responsibility (CSR) marketing. If CSR resonates well with you, this book is for you.