I really admire Guy Kawasaki, but I could not offer up the fifth star for this book because too much of this book is recycled material. I've seen it or read much of it in other books. It's a worthwhile read if you are new to marketing or customer service. The term enchantment, may sound enchanting, but it's really just another way of talking about delivering positive experiences.
I am a professional photographer, a motorcyclist, and an avid reader and listener. I enjoy history, business books and
This book has a wealth of information for the person running there own business. If you have been in business for any lenght of time you have learned that getting referrals is the one the best business building tools there is and this book give your a wealth of great ideas, from very specific to the basic idea that you need a business that people will talk about. You can have a good business, do everything that you are supposed to but if you don't have a little flair in your business your not giving people a reason to talk about you. This book was such a good listen that I went out and got the paper book for reference. Don't get me wrong, the audio will get you inspired, but going back to the book for reference is also valuable. All in all this book has changed the way I think about my business.