Read by Hollywood's finest, professional narrators and authors too. At Audible you own your books. Audible is not a streaming or rental service.
Listen with the free Audible app on your smartphone or tablet, or on your iPod or computer.
Join us. You can't beat the offer - your first book free! After your free trial you'll get one book every month for just $14.95, your choice, from Audible's 150,000+ titles.
Questions? We're here to help 24/7.
Call anytime (888) 283-5051
After your free trial, you'll get a book every month for just $14.95, that's nearly 50% less than the non-member price per book.
Not happy with a choice you made? Exchange it for another title, any time, no hassles.
Change, hold or cancel your membership at any time. Your service will continue unless you choose to cancel.
Questions? We're here to help 24/7.
Call anytime (888) 283-5051
Starting guide to affiliate marketing.
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.
"The book to read for Network Marketers"
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
"A Primer on Viral & Memorable Marketing"
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.
"worth the listen for business insight"
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
"This is such a great book I'm giving up a Secret"
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
"Get the actual book"
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands - Facebook, Twitter, AirBnb, Evernote, and countless others - have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy.
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.
"Excellent read for ANYONE in content marketing."
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
"Finely structured marketing book"
"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can."
"Trust me, it's worth the listen, and I'm not lying"
Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging---and, for some, the most discouraging.
"Great to read and listen to"
The hottest single audio ever created in the Network Marketing Industry! Subjects include awakening to the opportunity, profits are better than wages, the magic of part-time selling, the Law of Averages, the Law of Reaping and Sowing, developing new skills, working together, communication, presentation and testimonials, deserve vs. need, how your skills determine your future, and living a good life.
"Ah, Jim Rohn, you did it again."
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
"Lots of Quality Info, Not-So-Great Voice Over"
Successful leaders have a plan. They want to duplicate themselves as leaders. This plan doesn't happen by accident. Follow this plan. Instead of wishing and hoping for leaders, this audiobook will give you the step-by-step activities to actually create leaders. Yes, there is a plan for building leaders, and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors.
"Great stuff ... if it was 1975"
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
"Must read for anyone in Marketing"
In The Outsiders, you'll learn the traits and methods striking for their consistency and relentless rationality that helped these unique leaders achieve such exceptional performance. Humble, unassuming, and often frugal, these "outsiders" shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company's long-term value.
The Flip Flop CEOs will take everything you have learned about the business of network marketing and flip it right side up. By the time they are done with you, you will have a serious case of whiplash, a fresh perspective on this industry, and a brand new outlook on yourself. Do not let your ego or misconceptions get in the way of listening to this audiobook. The quality of your life depends on it.
In this day and age of social media, email marketing seems quite obsolete. At the same time, email still remains one of the popular methods of spreading information with clients. With the abundance of so much spamming and scams via email, a business limit its usage to contact their clients. Email marketing should be used however in collaboration with other social media.
Through anecdotes, real-life experiences, and documented growth trends, the audiobook reveals to the listener proven methods that will grow their business. The increasing endorsements are a testament to the author's growing list of followers. The author's three "P"s are far more relevant than the scholastic marketing model's four "P"s, most especially for those in retail operations.
C.J. Hayden is a Master Certified Coach and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. Hayden is the author of Get Clients NOW! and The One-Person Marketing Plan Workbook.
Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.
Are you looking for prospects for your MLM, network marketing, or any business? Would you like a presentation that rises way above the competition? Want to know what really motivates prospects to act? These marketing strategies and fascinating case studies and stories are taken from Tom “Big Al” Schreiter's 40+ years of experience in network marketing.
When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements. They connect with people! And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety.
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.
You know as an author you have to build a platform on social media. But are you spending more time on Facebook, tweeting, pinning, and blogging than on writing your book? The Coffee Break Guide to Social Media for Writers can help you.
You've listened to all the audiobooks teaching you how to make money in your underwear at home in the iPhone or Android apps business. But you know what those audiobooks are missing? The truth. Reality. That's what I'm giving you in this short audiobook. The reality is you're more likely to be like me. A mobile app business failure. But it doesn't have to be that way. If you follow the simple lessons I learned the hard way you'll be far more likely to be a success than a failure.
This book takes a critical look at considerations for business users, though many points are relevant to all Pinterest users. We discuss everything from search capabilities to connecting with other businesses and consumers. After you are done you will have a new perspective on Pinterest and be in a better position to know what you want to get out of using it.
Amazon uncovered: Chris Tyler tells all about Amazon - the everything store. Creating and managing a business by selling through the Amazon marketplace is an excellent opportunity for smart entrepreneurs. It doesn't matter if you have a large business or a small business; if you sell a retail product, you can be open and selling on Amazon in no time.
Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.
Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real-world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why "That's the way it's always been done" will leave you without any customers.
Eighty-eight percent of the wealthy read at least 30 minutes per day, versus just two percent of the poor! Meet your best clients and customers where they are, and publish a book. Publish to Sell is a step-by-step blueprint for publishing a high quality book quickly. Upgrade your business and your life today!
Did you know that 80 percent of the population are living paycheck to paycheck? Dr. Harper delivers another #1 best-seller. Take Control! Take action today and buy this audiobook. Dominate social media today like millions of others!
Before you spend a lot of money on book marketing services or author publicity, make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "best seller campaign" but don't have a big budget, this book will show you plenty of ways to improve sales without spending a dime.
This audiobook makes jumping into social media "easy". This is a clear plan and understanding of each platform. We will teach you healthy habits to form great relationships with customers of the previous, current, and yet to come. Build up a fan/followers base. Be ahead of the curve. Learn what customers are saying. Develop creative plans to stand out.
Jaynie L. Smith is the author of Creating Competitive Advantage and president of Smart Advantage, Inc., a marketing/management consultancy whose clients range from mid-sized to Fortune 500 companies. She consults nationally and internationally with CEOs and executives, helping their businesses define competitive advantages.
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.
"Just OK for me."
What differentiates the highly successful market practitioners - the Market Wizards - from ordinary traders? What traits do they share? What lessons can the average trader learn from those who achieved superior returns for decades while still maintaining strict risk control? Jack Schwager has spent the past 25 years interviewing the market legends in search of the answers - a quest chronicled in four prior Market Wizards volumes totaling nearly 2,000 pages.
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
"The Best Practical Guide to Neuromarketing"
Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility.
"Branding that Makes Sense (and cents)!!!"
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to. So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere....
"Excellent Info, Delivered with Refreshing Candor"
Create and maintain a successful social media strategy for your business. Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create - and execute upon - their social media for business road map.
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built - and Denise Lee Yohn knows exactly how to do it.
"A cricital voice in the world of branding!"
In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics.
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.
"The voice of the narrator makes the book boring"
Is this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew. In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.
"Good story, bad narrator"
This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.
"Long Title - but good listen for artists"
In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices.
"Breaks your mindset"
This is a book about reality - an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown. Many feel that they have no way to build back their savings in order to retire comfortably and securely. Many now believe that there just isn't enough time left to turn it around. How to Become Filthy, Stinking Rich Through Network Marketing is for those who refuse to accept this nonsense.
"Don't waste your time with this one"
As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
"Profound first part, commercials part two!"
The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it....
"Wider Appeal than the Title Suggests"
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.