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Roy

Roy Beaumont, TX, United States Member Since 2005
HELPFUL VOTES
1672
ratings
REVIEWS
471
273
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  • "Wider Appeal than the Title Suggests"

    Overall

    Those not deeply involved in retail or related marketing, will find this book revealing and helpful. In particular, it traces the development of retail in the US describing the “three waves” that have brought us to this point. The most recent third wave which has over taken the market place since 2000 is the focus of the book. In “The New Rules” Robin Lewis and Michael Dart orient the reader to what has taken place in the third wave, explain what it means, and speculate about where retail may go from this point. They portray a number of business which are in current decline (Sears) and those which are adjusting quite well to the new environment (Apple, Amazon). This leads me to a couple of thoughts about the book. First, the examples are very contemporary as they should be and the future success of the firms described is yet unknown. The authors cannot avoid that. The companies used to illustrate firms creating the neuro/experience linkage are limited to tech related retail (again Apple, Amazon etc.). I would like to have heard about the changes in marketing undertaken by Harley Davidson for example in creating a life style as well. These are simple observations and in no way detract from the value of the book. In sum, this volume will be of value to more people than the title suggests. Individuals in not-for-profits and those just interested in the future of the US economy will benefit. Those steeped in marketing and retail, maybe will find it less so. Well written and wonderfully read by Brian O'Neal

    More

    The New Rules of Retail: Competing in the World's Toughest Marketplace

    • UNABRIDGED (6 hrs and 53 mins)
    • By Robin Lewis, Michael Dart
    • Narrated By Brian O'Neill
    • Whispersync for Voice-ready
    Overall
    (80)
    Performance
    (65)
    Story
    (67)

    The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it....

    Roy says: "Wider Appeal than the Title Suggests"
  • "Thought Provoking"

    Overall

    Anderson in "The Long Tail" taught us about doing business on the internet. He showed us how everyone could find a niche market to serve. In "Free" he tells us what happens when the cost of doing business on the Web reaches zero. Everyone will not be satisfied with his presentation here, but it is certainly thought provoking.

    In this timely volume Anderson first puts the concept of "Free" into historical context. This is an informative section and necessary for a full understanding of what follows. Subsequently, he makes and illustrates his belief that in the electronic market place the cost of doing business will soon reach zero and free is always a choice. All of this he does well. I felt sections dealing with business outside of the electronic environment were weaker,but still interesting. I hope that we see other books on these timely subjects.

    The book stimulates speculation on the part of the listener. For example, when computing power goes to zero routine medical diagnostics should cost the health care system zero! As well, physicians may well be freed (sorry) to spend more time on sicker patients. Or, as the cost of electricity from a Wind Farm nears zero, will power hungry vendors (Google server farms comes to mind) move geographically nearer to those sources of power to benefit?

    An aside - Anderson's book has a number of side bars in each chapter. In the audio book those are opened and closed with a little "bong" sound. I came to look forward to every such aside.

    I hope we hear more from Anderson. He doesn't answer all of the questions and everyone could nitpick. However, he raises issues, illuminates current conditions, and provokes thought. Pretty good combination.

    More

    FREE: The Future of a Radical Price

    • UNABRIDGED (7 hrs and 2 mins)
    • By Chris Anderson
    • Narrated By Chris Anderson
    Overall
    (2228)
    Performance
    (1005)
    Story
    (997)

    The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

    Christopher says: "A fascinating listen"
  • "Eye Opening"

    Overall

    For those who enjoy computer games and for those who know next to nothing about them, this book is for you. The sections on current uses of games for marketing and human resources is worth the price of admission. Anyone with even a marginal interest in where this industry can go and might go will be rewarded. Read this book quickly, because the material will become outdated quickly.

    More

    Changing the Game: How Video Games are Transforming the Future of Business

    • UNABRIDGED (6 hrs and 18 mins)
    • By David Edery, Ethan Mollick
    • Narrated By Stow Lovejoy
    Overall
    (114)
    Performance
    (41)
    Story
    (39)

    Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity...in short, to make it fun to do business.

    Lilach says: "Informative, useful book on games and business"
  1. The New Rules of Retail: ...
  2. FREE: The Future of a Rad...
  3. Changing the Game: How Vi...
  4. .

A Peek at will's Bookshelf

Helpful
Votes
2
 
Kyle , TX, United States 4 REVIEWS / 5 ratings Member Since 2013 0 Followers / Following 0
 
will's greatest hits:
  • 50 Ways to Make Money With Instagram

    "You Get Your Money's Worth"

    Overall
    Performance
    Story

    For less than $2, I definitely got my money's worth with this report. I was surprised how many ideas involved printing pictures, I was expecting more ideas related to driving traffic to another website.

    At 18 min, I'm going to listen this again a few times to see if I missed some gems.

  • Facebook Marketing That Doesn't Suck: The Punk Rock Marketing Collection, Volume 3

    "Motivated Me to Improve My FB Page"

    Overall
    Performance
    Story

    I've already listened to the Rogan's Twitter book and enjoyed it. I had a long commute yesterday so I thought I'd knock this one out as well.

    Twitter (IMO) is more powerful for an online business because twitter connections are more diverse and it is relatively easy to drive traffic by sending your links out into the "twitterverse."

    My interest with Facebook is to help promote my brick and mortar local business. I thought Rogan provided a lot of good insights and after listening to this program in the car, I couldn't wait to get home and put some things into action.

    One thing I appreciated was he actually explained what the different ads do and which ones show up on the newsfeed. That's important b/c more and more people are starting to use mobile. I've noticed driving traffic to my website that about half of Facebook referrals are mobile users. So, if you're paying for ads it would be better to have 100% of people seeing them opposed to 50% of desktop users.

    Overall, well worth the $5. I don't do any video marketing, but I might listen to that book anyway b/c I've been thinking it would be a good idea and so far I've liked Rogan's work.

Andy

Andy Westport, CT, United States 03-12-13 Member Since 2002
HELPFUL VOTES
430
ratings
REVIEWS
418
314
FOLLOWERS
FOLLOWING
243
0
  • "actionable!"

    15 of 17 helpful votes

    Berger does a great job of breaking down the various elements that when working together, create a contagious effect. He then provides a recipe for maximizing the chance that your initiative will be contagious. Super narration and fast listen.

    More

    Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (541)
    Performance
    (458)
    Story
    (464)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"

What's Trending in Marketing:

  • 4.3 (4126 ratings)

    The Tipping Point: How Little Things Can Make a Big Difference

    • UNABRIDGED (8 hrs and 38 mins)
    • By Malcolm Gladwell
    • Narrated By Malcolm Gladwell
    • Whispersync for Voice-ready
    Overall
    (4126)
    Performance
    (1820)
    Story
    (1822)

    In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

    David says: "Makes sense to me."
  • 4.3 (541 ratings)

    Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (541)
    Performance
    (458)
    Story
    (464)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"
  • 4.3 (217 ratings)

    Start Something That Matters

    • UNABRIDGED (4 hrs and 50 mins)
    • By Blake Mycoskie
    • Narrated By Blake Mycoskie
    Overall
    (217)
    Performance
    (193)
    Story
    (193)

    What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of the TOMS One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.

    Thundersinspring says: "My eyes welled up several times!"
  • 4.3 (207 ratings)

    Insanely Simple: The Obsession that Drives Apple's Success

    • UNABRIDGED (7 hrs and 5 mins)
    • By Ken Segall
    • Narrated By Ken Segall
    • Whispersync for Voice-ready
    Overall
    (207)
    Performance
    (172)
    Story
    (173)

    Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

    Stefan says: "The inner workings of Apple revealed"
  •  
  • 4.5 (167 ratings)

    Go Pro - 7 Steps to Becoming a Network Marketing Professional

    • UNABRIDGED (2 hrs and 49 mins)
    • By Eric Worre
    • Narrated By Eric Worre
    Overall
    (167)
    Performance
    (144)
    Story
    (151)

    Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.

    Jane says: "The book to read for Network Marketers"
  • 4.3 (125 ratings)

    Building Your Network Marketing Business

    • UNABRIDGED (1 hr and 7 mins)
    • By Jim Rohn
    Overall
    (125)
    Performance
    (75)
    Story
    (73)

    The hottest single audio ever created in the Network Marketing Industry! Subjects include awakening to the opportunity, profits are better than wages, the magic of part-time selling, the Law of Averages, the Law of Reaping and Sowing, developing new skills, working together, communication, presentation and testimonials, deserve vs. need, how your skills determine your future, and living a good life.

    Ice Milk says: "The title is misleading"
  • 4.3 (71 ratings)

    Building Your Network Marketing Business

    • UNABRIDGED (1 hr and 6 mins)
    • By Jim Rohn
    • Narrated By Jim Rohn
    Overall
    (71)
    Performance
    (16)
    Story
    (16)

    Subjects include life skills and leadership, common challenges to finding leads, and how to think like a wealthy person and become what you think.

    The man many consider to be America's Foremost Business Philosopher has been sharing his success principles and strategies for more than 39 years, with more than 6,000 audiences and over four million people worldwide! He is the author of over 25 books, audio, and video programs.

    Jay says: "Great Wisdom for Building Network Marketing Teams"
  • 4.4 (34 ratings)

    High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

    • UNABRIDGED (6 hrs and 7 mins)
    • By Micah Solomon
    • Narrated By Micah Solomon, Sean Pratt
    • Whispersync for Voice-ready
    Overall
    (34)
    Performance
    (30)
    Story
    (31)

    In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

    Nick Morgan says: "This is the book that cracks the code!"
  • The Tipping Point: How Little Things Can Make a Big Difference

    • UNABRIDGED (8 hrs and 38 mins)
    • By Malcolm Gladwell
    • Narrated By Malcolm Gladwell
    • Whispersync for Voice-ready
    Overall
    (4126)
    Performance
    (1820)
    Story
    (1822)

    In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

    David says: "Makes sense to me."
  • Go Pro - 7 Steps to Becoming a Network Marketing Professional

    • UNABRIDGED (2 hrs and 49 mins)
    • By Eric Worre
    • Narrated By Eric Worre
    Overall
    (167)
    Performance
    (144)
    Story
    (151)

    Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.

    Jane says: "The book to read for Network Marketers"
  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (541)
    Performance
    (458)
    Story
    (464)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"
  • Purple Cow: Transform Your Business by Being Remarkable

    • UNABRIDGED (2 hrs and 58 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (597)
    Performance
    (304)
    Story
    (308)

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    Sunny says: "Excellent"
  •  
  • Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

    • UNABRIDGED (8 hrs and 34 mins)
    • By Joe Pulizzi
    • Narrated By Joe Pulizzi
    Overall
    (18)
    Performance
    (14)
    Story
    (15)

    How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

    D. Zouak says: "Falls flat. Feels like a clone of better books."
  • Web 3.0 Startups: Online Marketing Strategies for Launching & Promoting any Business on the Web

    • UNABRIDGED (2 hrs and 36 mins)
    • By R. L. Adams
    • Narrated By Smokey Rivers
    • Whispersync for Voice-ready
    Overall
    (11)
    Performance
    (10)
    Story
    (10)

    The Internet is evolving at a remarkable pace and it is much more different today than it ever was all thanks to one company: Google. Google has shaped the Web and how we search and find the answers to all of our questions through its organic online search, an online search that has changed enormously in recent years.

    JOB says: "Every Sentences are information packed"
  • All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

    • UNABRIDGED (4 hrs and 20 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (698)
    Performance
    (183)
    Story
    (183)

    Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.

    Oscar says: "Just OK for me."
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

    • UNABRIDGED (1 hr and 32 mins)
    • By Ryan Holiday
    • Narrated By Tim Andres Pabon
    • Whispersync for Voice-ready
    Overall
    (38)
    Performance
    (31)
    Story
    (31)

    Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands - Facebook, Twitter, AirBnb, Evernote, and countless others - have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy.

    Mark Carbone says: "Delivered On Promise"
  •  
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

    • UNABRIDGED (6 hrs and 32 mins)
    • By W. Chan Kim, Renee Mauborgne
    • Narrated By Grover Gardner
    • Whispersync for Voice-ready
    Overall
    (782)
    Performance
    (301)
    Story
    (298)

    In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

    Robert says: "Get the actual book"
  • Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

    • UNABRIDGED (6 hrs and 42 mins)
    • By Neal Schaffer
    • Narrated By Neal Schaffer
    Overall
    (3)
    Performance
    (3)
    Story
    (3)

    Create and maintain a successful social media strategy for your business. Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create - and execute upon - their social media for business road map.

  • Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!

    • UNABRIDGED (11 hrs and 32 mins)
    • By Mark Yarnell, Rene Reid Yarnell
    • Narrated By Kevin Foley
    • Whispersync for Voice-ready
    Overall
    (105)
    Performance
    (81)
    Story
    (82)

    Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging---and, for some, the most discouraging.

    Isaac says: "Great to read and listen to"
  • Facebook Marketing That Doesn't Suck: The Punk Rock Marketing Collection, Volume 3

    • UNABRIDGED (1 hr and 17 mins)
    • By Michael Rogan
    • Narrated By Greg Zarcone
    • Whispersync for Voice-ready
    Overall
    (20)
    Performance
    (19)
    Story
    (18)

    Facebook marketing may not save your business, but it can certainly be a fast, effective, and rather cheap way to reach new customers and turn those customers into lifelong, die-hard fans. But most small businesses royally screw up their Facebook marketing. That's because all the Facebook gurus talk about "engagement" and "being authentic."

    D. Zouak says: "Was hesitant to buy, very glad I did"
  • The 15 Essential Marketing Masterclasses for Your Small Business

    • UNABRIDGED (10 hrs and 40 mins)
    • By Dee Blick
    • Narrated By Charlotte Strevens
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Practical and proven masterclasses for simple and effective small business marketing. This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand.

  • Paradigm Flip: Leading People, Teams, and Organizations Beyond the Social Media Revolution

    • UNABRIDGED (6 hrs and 23 mins)
    • By Ben Lichtenwalner
    • Narrated By Ben Lichtenwalner
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Leadership has never been easy, but the technology available today can help. Whether you run a Fortune 500 business, an INC 500 company, a department, a non-profit, a church or you’re just getting started with a personal mission, Paradigm Flip can help. The timeless examples, tools, principles and techniques will help your leadership grow.

  • How to Sell on Etsy With Facebook: Selling on Etsy Made Ridiculously Easy, Vol. 1

    • UNABRIDGED (1 hr and 26 mins)
    • By Charles Huff
    • Narrated By Rich McVicar
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Want to know how to sell on etsy? Tired of finding all your new creations on your Etsy store sit unbought? Want your experience selling on Etsy to be more productive, more profitable...and a heck of a lot more fun?

  • Prove It with Pictures: Building an Audience that Cares about You

    • UNABRIDGED (47 mins)
    • By Pierre Walters
    • Narrated By Jim Denison
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    In today's world video production is a commodity, easily produced by virtually anyone with just a cell phone. Film director Pierre Walters reflects on how quality brands can use the power of video and storytelling to rise above the white noise of the media age and engage on an emotionally inspiring level with each of their consumers.

  •  
  • The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

    • UNABRIDGED (11 hrs and 59 mins)
    • By Steve Stoute, Mim Eichler Rivas
    • Narrated By Kerry Washington
    Overall
    (2)
    Performance
    (2)
    Story
    (2)

    The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

  • Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

    • UNABRIDGED (4 hrs and 35 mins)
    • By Tom Eslinger
    • Narrated By Jay Snyder
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

  • Stand by Your Brand

    • UNABRIDGED (23 mins)
    • By Tonja Ayers
    • Narrated By Dave Wright
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Branding, as a whole, is crucial for any serious business as a company's brand is what differentiates it from its rivals. In today's computer age, it is essential for most businesses to have an internet presence to remain competitive. Effective online branding, simply like its offline counterpart, helps bring cognizance to your unique business by creating buyer demand. In this book, I am providing you with valuable information on how to build your internet brand. Information which was not available to me when internet marketing was "new".