David Duffield's "Facebook Page: Facebook Marketing for Fan Page Owners and Small Business" (2014) works. I'm proof.
The reason I listened to the Audible "Facebook Page" is because I follow "MHS Wildcat," which is dedicated to our small town high school's sports. The page owner is our announcer, a smooth voiced man named Roy Lunel. Lunel's quick and accurate on the call, and he makes it sound like he's known every kid on the field since Pop Warner days.
One day, Lunel did a status update, and mentioned he's also a voice actor and he's done some Audible books . . .
Until I listened to "Facebook Page", I had very little idea how Facebook marketing worked. Sure, I got the obvious: I know why I'm getting sponsored ads for "Our Time". I'm 50 and divorced. But how did Facebook know to keep showing me ads for Pi day t-shirts, as if someone somehow knew I'd eventually order one for each of my kids? And why do I spend so much time on Saturday mornings, happily drinking coffee and clicking away on fun stories from Madame Noir, Buzz Feed and Slate, fighting my way through luxury car ads? Duffield's book answers these questions and more. He tells the average individual how to design a Facebook marketing plan - and even where to find very affordable help doing it.
It's a fascinating listen, even if you're not planning a marketing campaign. It's also a glimpse of how Big Data works, and it's a little bit frightening.
[If this review helped, please press YES. Thank you.]