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Michael

Michael Sydney, Australia Member Since 2007

Classics, history, historical fiction, marketing, Napoleonic stuff and of course 'Boys own Adventure'. This is my bent. Occasional self help as well.

HELPFUL VOTES
119
ratings
REVIEWS
336
144
FOLLOWERS
FOLLOWING
14
0
  • "Marketing has a lot to learn from t..."

    Overall

    Valuable insight into why somethings take off and others possibly flop. Not sure if "The Tipping Point" is the answer or one of the contributors to why things happen. My experience is that everything is connected to each other in various degrees, but this book sure puts a good case for the authors theories. A little confusing in parts, but the authors voice is easy to listen to. A valuable book for marketing type people. Worth the listen to.

    More

    The Tipping Point: How Little Things Can Make a Big Difference

    • UNABRIDGED (8 hrs and 38 mins)
    • By Malcolm Gladwell
    • Narrated By Malcolm Gladwell
    • Whispersync for Voice-ready
    Overall
    (4137)
    Performance
    (1830)
    Story
    (1831)

    In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

    Marian Hanganu says: "Exceptional!"
  1. The Tipping Point: How Li...
  2. .

A Peek at will's Bookshelf

Helpful
Votes
2
 
Kyle , TX, United States 4 REVIEWS / 5 ratings Member Since 2013 0 Followers / Following 0
 
will's greatest hits:
  • 50 Ways to Make Money With Instagram

    "You Get Your Money's Worth"

    Overall
    Performance
    Story

    For less than $2, I definitely got my money's worth with this report. I was surprised how many ideas involved printing pictures, I was expecting more ideas related to driving traffic to another website.

    At 18 min, I'm going to listen this again a few times to see if I missed some gems.

  • Facebook Marketing That Doesn't Suck: The Punk Rock Marketing Collection, Volume 3

    "Motivated Me to Improve My FB Page"

    Overall
    Performance
    Story

    I've already listened to the Rogan's Twitter book and enjoyed it. I had a long commute yesterday so I thought I'd knock this one out as well.

    Twitter (IMO) is more powerful for an online business because twitter connections are more diverse and it is relatively easy to drive traffic by sending your links out into the "twitterverse."

    My interest with Facebook is to help promote my brick and mortar local business. I thought Rogan provided a lot of good insights and after listening to this program in the car, I couldn't wait to get home and put some things into action.

    One thing I appreciated was he actually explained what the different ads do and which ones show up on the newsfeed. That's important b/c more and more people are starting to use mobile. I've noticed driving traffic to my website that about half of Facebook referrals are mobile users. So, if you're paying for ads it would be better to have 100% of people seeing them opposed to 50% of desktop users.

    Overall, well worth the $5. I don't do any video marketing, but I might listen to that book anyway b/c I've been thinking it would be a good idea and so far I've liked Rogan's work.

Andy

Andy Westport, CT, United States 03-12-13 Member Since 2002
HELPFUL VOTES
432
ratings
REVIEWS
418
314
FOLLOWERS
FOLLOWING
243
0
  • "actionable!"

    16 of 18 helpful votes

    Berger does a great job of breaking down the various elements that when working together, create a contagious effect. He then provides a recipe for maximizing the chance that your initiative will be contagious. Super narration and fast listen.

    More

    Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (551)
    Performance
    (467)
    Story
    (473)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"

What's Trending in Marketing:

  • 4.3 (4137 ratings)

    The Tipping Point: How Little Things Can Make a Big Difference

    • UNABRIDGED (8 hrs and 38 mins)
    • By Malcolm Gladwell
    • Narrated By Malcolm Gladwell
    • Whispersync for Voice-ready
    Overall
    (4137)
    Performance
    (1830)
    Story
    (1831)

    In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

    Marian Hanganu says: "Exceptional!"
  • 4.3 (551 ratings)

    Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (551)
    Performance
    (467)
    Story
    (473)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"
  • 4.3 (217 ratings)

    Start Something That Matters

    • UNABRIDGED (4 hrs and 50 mins)
    • By Blake Mycoskie
    • Narrated By Blake Mycoskie
    Overall
    (217)
    Performance
    (193)
    Story
    (193)

    What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of the TOMS One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.

    Thundersinspring says: "My eyes welled up several times!"
  • 4.3 (208 ratings)

    Insanely Simple: The Obsession that Drives Apple's Success

    • UNABRIDGED (7 hrs and 5 mins)
    • By Ken Segall
    • Narrated By Ken Segall
    • Whispersync for Voice-ready
    Overall
    (208)
    Performance
    (173)
    Story
    (174)

    Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

    Stefan says: "The inner workings of Apple revealed"
  •  
  • 4.6 (172 ratings)

    Go Pro - 7 Steps to Becoming a Network Marketing Professional

    • UNABRIDGED (2 hrs and 49 mins)
    • By Eric Worre
    • Narrated By Eric Worre
    Overall
    (172)
    Performance
    (148)
    Story
    (155)

    Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.

    Jane says: "The book to read for Network Marketers"
  • 4.3 (125 ratings)

    Building Your Network Marketing Business

    • UNABRIDGED (1 hr and 7 mins)
    • By Jim Rohn
    Overall
    (125)
    Performance
    (75)
    Story
    (73)

    The hottest single audio ever created in the Network Marketing Industry! Subjects include awakening to the opportunity, profits are better than wages, the magic of part-time selling, the Law of Averages, the Law of Reaping and Sowing, developing new skills, working together, communication, presentation and testimonials, deserve vs. need, how your skills determine your future, and living a good life.

    Ice Milk says: "The title is misleading"
  • 4.3 (71 ratings)

    Building Your Network Marketing Business

    • UNABRIDGED (1 hr and 6 mins)
    • By Jim Rohn
    • Narrated By Jim Rohn
    Overall
    (71)
    Performance
    (16)
    Story
    (16)

    Subjects include life skills and leadership, common challenges to finding leads, and how to think like a wealthy person and become what you think.

    The man many consider to be America's Foremost Business Philosopher has been sharing his success principles and strategies for more than 39 years, with more than 6,000 audiences and over four million people worldwide! He is the author of over 25 books, audio, and video programs.

    Jay says: "Great Wisdom for Building Network Marketing Teams"
  • 4.4 (34 ratings)

    High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

    • UNABRIDGED (6 hrs and 7 mins)
    • By Micah Solomon
    • Narrated By Micah Solomon, Sean Pratt
    • Whispersync for Voice-ready
    Overall
    (34)
    Performance
    (30)
    Story
    (31)

    In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

    Nick Morgan says: "This is the book that cracks the code!"
  • Go Pro - 7 Steps to Becoming a Network Marketing Professional

    • UNABRIDGED (2 hrs and 49 mins)
    • By Eric Worre
    • Narrated By Eric Worre
    Overall
    (172)
    Performance
    (148)
    Story
    (155)

    Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.

    Jane says: "The book to read for Network Marketers"
  • The Tipping Point: How Little Things Can Make a Big Difference

    • UNABRIDGED (8 hrs and 38 mins)
    • By Malcolm Gladwell
    • Narrated By Malcolm Gladwell
    • Whispersync for Voice-ready
    Overall
    (4137)
    Performance
    (1830)
    Story
    (1831)

    In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

    Marian Hanganu says: "Exceptional!"
  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (551)
    Performance
    (467)
    Story
    (473)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"
  • Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

    • UNABRIDGED (8 hrs and 34 mins)
    • By Joe Pulizzi
    • Narrated By Joe Pulizzi
    Overall
    (18)
    Performance
    (14)
    Story
    (15)

    How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

    D. Zouak says: "Falls flat. Feels like a clone of better books."
  •  
  • The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

    • UNABRIDGED (5 hrs and 52 mins)
    • By William N. Thorndike
    • Narrated By Brian Troxell
    • Whispersync for Voice-ready
    Overall
    (23)
    Performance
    (18)
    Story
    (18)

    In The Outsiders, you'll learn the traits and methods striking for their consistency and relentless rationality that helped these unique leaders achieve such exceptional performance. Humble, unassuming, and often frugal, these "outsiders" shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company's long-term value.

  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

    • UNABRIDGED (6 hrs and 32 mins)
    • By W. Chan Kim, Renee Mauborgne
    • Narrated By Grover Gardner
    • Whispersync for Voice-ready
    Overall
    (785)
    Performance
    (304)
    Story
    (301)

    In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

    Robert says: "Get the actual book"
  • Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide

    • UNABRIDGED (7 hrs and 48 mins)
    • By John Jantsch
    • Narrated By John Jantsch
    • Whispersync for Voice-ready
    Overall
    (154)
    Performance
    (125)
    Story
    (126)

    Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

    Martin says: "Exactly what I was looking for and more"
  • Purple Cow: Transform Your Business by Being Remarkable

    • UNABRIDGED (2 hrs and 58 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (599)
    Performance
    (306)
    Story
    (310)

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    Sunny says: "Excellent"
  •  
  • Age of Context: Mobile, Sensors, Data and the Future of Privacy

    • UNABRIDGED (6 hrs and 2 mins)
    • By Robert Scoble, Shel Israel
    • Narrated By Jeffrey Kafer
    • Whispersync for Voice-ready
    Overall
    (80)
    Performance
    (71)
    Story
    (70)

    Social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in an era the authors call the Age of Context.

    Amazon Customer says: "Hopefully this technology is "3 Laws Safe""
  • Platform: Get Noticed in a Noisy World

    • UNABRIDGED (5 hrs and 13 mins)
    • By Michael Hyatt
    • Narrated By Michael Hyatt
    • Whispersync for Voice-ready
    Overall
    (146)
    Performance
    (131)
    Story
    (130)

    To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

    Abraham says: "Lots of Quality Info, Not-So-Great Voice Over"
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

    • UNABRIDGED (1 hr and 32 mins)
    • By Ryan Holiday
    • Narrated By Tim Andres Pabon
    • Whispersync for Voice-ready
    Overall
    (39)
    Performance
    (32)
    Story
    (32)

    Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands - Facebook, Twitter, AirBnb, Evernote, and countless others - have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy.

    Mark Carbone says: "Delivered On Promise"
  • Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

    • UNABRIDGED (9 hrs and 5 mins)
    • By Jim Cockrum
    • Narrated By Sean Pratt
    • Whispersync for Voice-ready
    Overall
    (213)
    Performance
    (179)
    Story
    (181)

    You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.

    Dennis says: "Absolutely the best Internet marketing informatioI"
  • The 22 Immutable Laws of Marketing

    • UNABRIDGED (3 hrs and 6 mins)
    • By Al Ries, Jack Trout
    • Narrated By David Drummond
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

  • The 22 Immutable Laws of Branding

    • UNABRIDGED (8 hrs and 8 mins)
    • By Al Ries, Laura Ries
    • Narrated By David Drummond
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

  • The 15 Essential Marketing Masterclasses for Your Small Business

    • UNABRIDGED (10 hrs and 40 mins)
    • By Dee Blick
    • Narrated By Charlotte Strevens
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Practical and proven masterclasses for simple and effective small business marketing. This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand.

  • Paradigm Flip: Leading People, Teams, and Organizations Beyond the Social Media Revolution

    • UNABRIDGED (6 hrs and 23 mins)
    • By Ben Lichtenwalner
    • Narrated By Ben Lichtenwalner
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Leadership has never been easy, but the technology available today can help. Whether you run a Fortune 500 business, an INC 500 company, a department, a non-profit, a church or you’re just getting started with a personal mission, Paradigm Flip can help. The timeless examples, tools, principles and techniques will help your leadership grow.

  •  
  • How to Sell on Etsy With Facebook: Selling on Etsy Made Ridiculously Easy, Vol. 1

    • UNABRIDGED (1 hr and 26 mins)
    • By Charles Huff
    • Narrated By Rich McVicar
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Want to know how to sell on etsy? Tired of finding all your new creations on your Etsy store sit unbought? Want your experience selling on Etsy to be more productive, more profitable...and a heck of a lot more fun?

  • Prove It with Pictures: Building an Audience that Cares about You

    • UNABRIDGED (47 mins)
    • By Pierre Walters
    • Narrated By Jim Denison
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    In today's world video production is a commodity, easily produced by virtually anyone with just a cell phone. Film director Pierre Walters reflects on how quality brands can use the power of video and storytelling to rise above the white noise of the media age and engage on an emotionally inspiring level with each of their consumers.

  • The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

    • UNABRIDGED (11 hrs and 59 mins)
    • By Steve Stoute, Mim Eichler Rivas
    • Narrated By Kerry Washington
    Overall
    (2)
    Performance
    (2)
    Story
    (2)

    The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".