We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Business > Marketing

Marketing

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Doug

Doug Belmont, MA, United States Member Since 2010

Entrepreneur, marketer, Zen Buddhist.

HELPFUL VOTES
244
ratings
REVIEWS
262
43
FOLLOWERS
FOLLOWING
69
4
  • "A Primer on Viral & Memorable Marke..."

    Overall
    Performance
    Story

    This is a must-read for anyone professionally involved in the creation of advertising. It's written for people without background on the subject, but does such a good job in organizing and clarifying the principles that it's a good read for even marketing veterans.

    Berger does an excellent job exploring and detailing the message elements that cause people to remember advertising messages and stories, and to want to pass around those stories (with or without embedded ad messages). The book explores 6 principles involved in why things catch on:

    * social currency
    * triggers
    * emotion
    * public
    * practical value
    * stories

    These principles serve as a checklist for the creation of advertising, especially any advertising that attempts to be viral.

    More

    Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (687)
    Performance
    (581)
    Story
    (586)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"
  1. Contagious: Why Things Ca...
  2. .

A Peek at Book Mogul's Bookshelf

Helpful
Votes
12
 
Tulsa, OK 2 REVIEWS / 2 ratings 1 Followers / Following 0
 
Book Mogul's greatest hits:
  • Trust Me, I'm Lying: Confessions of a Media Manipulator

    "Trust me, it's worth the listen, and I'm not lying"

    Overall
    Performance
    Story

    For someone who works in marketing, I have always assumed that there was a lot of manipulation in the mass media. But I must admit, I was shocked at the level to which this new breed of savvy marketers will go to get the exposure. When I was in College, I didn't see "Media Manipulation 101" on the class list. This book exhibits the new level of sophistication that exists in the industry of buzz. If it were a college course, it would be "Advanced Media Manipulation 301–Graduate level."

    Although this book is meant to be a "don't do what I did, do what I say" story, it really expanded my vision as to what is possible in today's media saturated culture and I found myself running scenarios in my head how I could use similar ideas to promote the things that I care about... even if a person's intentions were honorable.

    If this book did anything for me, it was to reinforce my suspicion that you definitely can't believe what you read in the paper and even more so online.

    After I was done with the audiobook, my only question was why the author explains all the dirty tricks he used (and had astonishingly good results), to then turn around and spend the second half of the book explaining why you shouldn't do the same thing he did. Out of guilt?

    At any rate, the author did a great job narrating the story. And I would recommend it to anyone in business (especially in marketing). Trust me...

Scott

Scott ANAHEIM, CA, United States 04-02-13 Member Since 2012

Zombies.

HELPFUL VOTES
7
ratings
REVIEWS
13
2
FOLLOWERS
FOLLOWING
1
1
  • "Good, but..."

    7 of 7 helpful votes

    ...while Berger does a godly job of outlining what I'm sure are some -- certainly not all -- of the finer points of "Why Things Catch On," I have a couple of gripes.

    First, the book is too short. In the end, I felt like I'd just read a long essay rather than a book of substance. Sure the content gave me something to chew on but would it have killed the author to include more real world cases?

    Did Keith Nobbs, the narrator, have a cold while reading this? Did he mispronounce some words? I can't be 100% sure until I read the text myself, but it seemed that way. Hey, nobody's perfect but I did rate the performance 4/5 stars. Overall, Nobbs did well.

    Other than that, great book. It almost didn't feel like I was reading something from the self help section!

    More

    Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (687)
    Performance
    (581)
    Story
    (586)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"

What's Trending in Marketing:

  • 4.3 (4435 ratings)
    The Tipping Point: How Little Things Can Make a Big Difference (






UNABRIDGED) by Malcolm Gladwell Narrated by Malcolm Gladwell

    The Tipping Point: How Little Things Can Make a Big Difference

    • UNABRIDGED (8 hrs and 38 mins)
    • By Malcolm Gladwell
    • Narrated By Malcolm Gladwell
    • Whispersync for Voice-ready
    Overall
    (4435)
    Performance
    (2093)
    Story
    (2092)

    In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

    Marian Hanganu says: "Exceptional!"
  • 4.6 (275 ratings)
    Go Pro - 7 Steps to Becoming a Network Marketing Professional (






UNABRIDGED) by Eric Worre Narrated by Eric Worre

    Go Pro - 7 Steps to Becoming a Network Marketing Professional

    • UNABRIDGED (2 hrs and 49 mins)
    • By Eric Worre
    • Narrated By Eric Worre
    Overall
    (275)
    Performance
    (239)
    Story
    (247)

    Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.

    Jane says: "The book to read for Network Marketers"
  • 4.3 (234 ratings)
    Start Something That Matters (






UNABRIDGED) by Blake Mycoskie Narrated by Blake Mycoskie

    Start Something That Matters

    • UNABRIDGED (4 hrs and 50 mins)
    • By Blake Mycoskie
    • Narrated By Blake Mycoskie
    Overall
    (234)
    Performance
    (208)
    Story
    (208)

    What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of the TOMS One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.

    Thundersinspring says: "My eyes welled up several times!"
  • 4.3 (231 ratings)
    Insanely Simple: The Obsession that Drives Apple's Success (






UNABRIDGED) by Ken Segall Narrated by Ken Segall

    Insanely Simple: The Obsession that Drives Apple's Success

    • UNABRIDGED (7 hrs and 5 mins)
    • By Ken Segall
    • Narrated By Ken Segall
    • Whispersync for Voice-ready
    Overall
    (231)
    Performance
    (191)
    Story
    (193)

    Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

    Stefan says: "The inner workings of Apple revealed"
  •  
  • 4.3 (142 ratings)
    null

    Building Your Network Marketing Business

    • UNABRIDGED (1 hr and 7 mins)
    • By Jim Rohn
    Overall
    (142)
    Performance
    (90)
    Story
    (88)

    The hottest single audio ever created in the Network Marketing Industry! Subjects include awakening to the opportunity, profits are better than wages, the magic of part-time selling, the Law of Averages, the Law of Reaping and Sowing, developing new skills, working together, communication, presentation and testimonials, deserve vs. need, how your skills determine your future, and living a good life.

    Amanda says: "Ah, Jim Rohn, you did it again."
  • 4.3 (124 ratings)
    The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice (






UNABRIDGED) by Brendon Burchard Narrated by Brendon Burchard

    The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice

    • UNABRIDGED (6 hrs and 10 mins)
    • By Brendon Burchard
    • Narrated By Brendon Burchard
    • Whispersync for Voice-ready
    Overall
    (124)
    Performance
    (86)
    Story
    (90)

    In The Millionaire Messenger, Brendon Burchard pulls back the curtains on the once-secretive "expert industry" and shows how to become an influential and highly paid advice expert through websites, books, speeches, seminars, coaching, consulting, and online programs. Blessed to receive life's golden ticket - a second chance - after surviving a dramatic car accident, Burchard has dedicated his life to helping others find their voice, live more fully, and follow their dreams. By following his 10-step program, average, ordinary people can learn to become experts in anything they choose.

    kimbereley says: "Loved it. Inspriing"
  • 4.3 (74 ratings)
    Building Your Network Marketing Business (






UNABRIDGED) by Jim Rohn Narrated by Jim Rohn

    Building Your Network Marketing Business

    • UNABRIDGED (1 hr and 6 mins)
    • By Jim Rohn
    • Narrated By Jim Rohn
    Overall
    (74)
    Performance
    (19)
    Story
    (19)

    Subjects include life skills and leadership, common challenges to finding leads, and how to think like a wealthy person and become what you think.

    The man many consider to be America's Foremost Business Philosopher has been sharing his success principles and strategies for more than 39 years, with more than 6,000 audiences and over four million people worldwide! He is the author of over 25 books, audio, and video programs.

    Jay says: "Great Wisdom for Building Network Marketing Teams"
  • 4.4 (47 ratings)
    Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (






UNABRIDGED) by Joe Pulizzi Narrated by Joe Pulizzi

    Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

    • UNABRIDGED (8 hrs and 34 mins)
    • By Joe Pulizzi
    • Narrated By Joe Pulizzi
    Overall
    (47)
    Performance
    (39)
    Story
    (39)

    How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

    D. Zouak says: "Falls flat. Feels like a clone of better books."
  • The Tipping Point: How Little Things Can Make a Big Difference (






UNABRIDGED) by Malcolm Gladwell Narrated by Malcolm Gladwell

    The Tipping Point: How Little Things Can Make a Big Difference

    • UNABRIDGED (8 hrs and 38 mins)
    • By Malcolm Gladwell
    • Narrated By Malcolm Gladwell
    • Whispersync for Voice-ready
    Overall
    (4435)
    Performance
    (2093)
    Story
    (2092)

    In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

    Marian Hanganu says: "Exceptional!"
  • Go Pro - 7 Steps to Becoming a Network Marketing Professional (






UNABRIDGED) by Eric Worre Narrated by Eric Worre

    Go Pro - 7 Steps to Becoming a Network Marketing Professional

    • UNABRIDGED (2 hrs and 49 mins)
    • By Eric Worre
    • Narrated By Eric Worre
    Overall
    (275)
    Performance
    (239)
    Story
    (247)

    Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.

    Jane says: "The book to read for Network Marketers"
  • How the World Sees You: Discover Your Highest Value through the Science of Fascination (






UNABRIDGED) by Sally Hogshead Narrated by Sally Hogshead, Erik Bergmann

    How the World Sees You: Discover Your Highest Value through the Science of Fascination

    • UNABRIDGED (12 hrs and 20 mins)
    • By Sally Hogshead
    • Narrated By Sally Hogshead, Erik Bergmann
    Overall
    (11)
    Performance
    (10)
    Story
    (11)

    In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.

    Courtney Parkinson says: "Great book, audible rip-off though"
  • Contagious: Why Things Catch On (






UNABRIDGED) by Jonah Berger Narrated by Keith Nobbs

    Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (687)
    Performance
    (581)
    Story
    (586)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"
  •  
  • Onward: How Starbucks Fought for Its Life Without Losing Its Soul (






UNABRIDGED) by Howard Schultz, Joanne Gordon Narrated by Stephen Bowlby

    Onward: How Starbucks Fought for Its Life Without Losing Its Soul

    • UNABRIDGED (12 hrs and 42 mins)
    • By Howard Schultz, Joanne Gordon
    • Narrated By Stephen Bowlby
    • Whispersync for Voice-ready
    Overall
    (436)
    Performance
    (314)
    Story
    (317)

    In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.

    Carla says: "Interesting, but a bit annoying"
  • Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (






UNABRIDGED) by Joe Pulizzi Narrated by Joe Pulizzi

    Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

    • UNABRIDGED (8 hrs and 34 mins)
    • By Joe Pulizzi
    • Narrated By Joe Pulizzi
    Overall
    (47)
    Performance
    (39)
    Story
    (39)

    How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

    D. Zouak says: "Falls flat. Feels like a clone of better books."
  • Purple Cow: Transform Your Business by Being Remarkable (






UNABRIDGED) by Seth Godin Narrated by Seth Godin

    Purple Cow: Transform Your Business by Being Remarkable

    • UNABRIDGED (2 hrs and 58 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (639)
    Performance
    (341)
    Story
    (344)

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    Sunny says: "Excellent"
  • All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (






UNABRIDGED) by Seth Godin Narrated by Seth Godin

    All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

    • UNABRIDGED (4 hrs and 20 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (715)
    Performance
    (196)
    Story
    (196)

    Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.

    Oscar says: "Just OK for me."
  •  
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (






UNABRIDGED) by Ryan Holiday Narrated by Tim Andres Pabon

    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

    • UNABRIDGED (1 hr and 32 mins)
    • By Ryan Holiday
    • Narrated By Tim Andres Pabon
    • Whispersync for Voice-ready
    Overall
    (60)
    Performance
    (53)
    Story
    (52)

    Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands - Facebook, Twitter, AirBnb, Evernote, and countless others - have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy.

    Isa Leri says: "The Mindset"
  • Trust Me, I'm Lying: Confessions of a Media Manipulator (






UNABRIDGED) by Ryan Holiday Narrated by Ryan Holiday

    Trust Me, I'm Lying: Confessions of a Media Manipulator

    • UNABRIDGED (6 hrs and 29 mins)
    • By Ryan Holiday
    • Narrated By Ryan Holiday
    • Whispersync for Voice-ready
    Overall
    (272)
    Performance
    (241)
    Story
    (245)

    "You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can."

    Book Mogul says: "Trust me, it's worth the listen, and I'm not lying"
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (






UNABRIDGED) by W. Chan Kim, Renee Mauborgne Narrated by Grover Gardner

    Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

    • UNABRIDGED (6 hrs and 32 mins)
    • By W. Chan Kim, Renee Mauborgne
    • Narrated By Grover Gardner
    • Whispersync for Voice-ready
    Overall
    (817)
    Performance
    (331)
    Story
    (329)

    In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

    Robert says: "Get the actual book"
  • Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide (






UNABRIDGED) by John Jantsch Narrated by John Jantsch

    Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide

    • UNABRIDGED (7 hrs and 48 mins)
    • By John Jantsch
    • Narrated By John Jantsch
    • Whispersync for Voice-ready
    Overall
    (177)
    Performance
    (144)
    Story
    (146)

    Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

    David says: "Same Old Stuff, Just Rehashed"
  • SEO Strategies & Tactics: Understanding Ranking Strategies for Search Engine Optimization: The SEO University, Book 2 (






UNABRIDGED) by R.L. Adams Narrated by Ken Eaken

    SEO Strategies & Tactics: Understanding Ranking Strategies for Search Engine Optimization: The SEO University, Book 2

    • UNABRIDGED (3 hrs and 1 min)
    • By R.L. Adams
    • Narrated By Ken Eaken
    Overall
    (1)
    Performance
    (1)
    Story
    (1)

    The second installment of the SEO University brings forth a guide on strategies and tactics that you can use today to rank with search engine optimization. This course moves beyond the fundamentals involved in the field of SEO and stretches into the advanced tactics that are being used to propel sites up Google's SERPs today.

  • Affiliate Marketing: Startup Guide, Book 2 (






UNABRIDGED) by Amir Shahzad Narrated by Rebecca Parks

    Affiliate Marketing: Startup Guide, Book 2

    • UNABRIDGED (5 mins)
    • By Amir Shahzad
    • Narrated By Rebecca Parks
    Overall
    (1)
    Performance
    (1)
    Story
    (1)

    Starting guide to affiliate marketing.

  • eBay Subject Matter Expert: 5 Weeks to Becoming an eBay Subject Matter Expert (






UNABRIDGED) by Nick Vulich Narrated by Chuck McKibben

    eBay Subject Matter Expert: 5 Weeks to Becoming an eBay Subject Matter Expert

    • UNABRIDGED (1 hr and 3 mins)
    • By Nick Vulich
    • Narrated By Chuck McKibben
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    People love to buy from an expert. They want to know the person on the other end of the transaction knows what he's doing and can answer whatever questions they may have. They want to know they can trust you. In essence, they want to know you're a subject matter expert in your product line.

  • Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business (






UNABRIDGED) by Malcom Frank, Paul Roehrig, Ben Pring Narrated by Ben Pring

    Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business

    • UNABRIDGED (7 hrs and 1 min)
    • By Malcom Frank, Paul Roehrig, Ben Pring
    • Narrated By Ben Pring
    Overall
    (1)
    Performance
    (1)
    Story
    (0)

    Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products - what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos.

  •  
  • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (






UNABRIDGED) by David Meerman Scott Narrated by David Meerman Scott, Sean Pratt

    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

    • UNABRIDGED (16 hrs and 21 mins)
    • By David Meerman Scott
    • Narrated By David Meerman Scott, Sean Pratt
    Overall
    (1)
    Performance
    (1)
    Story
    (1)

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

    Amazon Customer says: "This is such a great book I'm giving up a Secret"
  • How the World Sees You: Discover Your Highest Value through the Science of Fascination (






UNABRIDGED) by Sally Hogshead Narrated by Sally Hogshead, Erik Bergmann

    How the World Sees You: Discover Your Highest Value through the Science of Fascination

    • UNABRIDGED (12 hrs and 20 mins)
    • By Sally Hogshead
    • Narrated By Sally Hogshead, Erik Bergmann
    Overall
    (11)
    Performance
    (10)
    Story
    (11)

    In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.

    Courtney Parkinson says: "Great book, audible rip-off though"
  • Marketing for Professional Artists: In the Second Decade of the 21st Century (






UNABRIDGED) by Peter K. Worsley Narrated by Maurice R. Cravens II

    Marketing for Professional Artists: In the Second Decade of the 21st Century

    • UNABRIDGED (2 hrs and 19 mins)
    • By Peter K. Worsley
    • Narrated By Maurice R. Cravens II
    • Whispersync for Voice-ready
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    Read this and let the author take you through the processes of your marketing opportunities. To start, you are advised on how to brand yourself and your artwork, so that you stand out in the sea of other struggling artists. Next, he steers you through each of the many available channels for getting your message to a prospective collector, including the ever-changing tangle of social media. Then, he prepares you to be ready when the prospect responds to your solicitations.