Yes, I would listen to Age of Contest again. I'm not the biggest fan of non-fiction books but Jefferey Kafer was able to keep me interested.
I was very interested in the section about advances of Context as it relates to the medical field. As someone who has a family history of cancer, any kind of advance detection is a benefit to me.
I liked the way Mr. Kafer kept me engaged in the story. As this was non fiction, the content could have been 'dry' but Mr. Kafer's narrating kept me entertained.
The future is closer then you think
Pine & Gilmore have written a book that stands the test of the decades, for sure. They outline how businesses (or organizations in general) can distinguish themselves from their competition. From the lowly commodities up, it goes via products, than services finally to experiences and ultimately transformations. Experiences stimulate all the senses, educate or inspire and are unique for each. Thus you can charge a higher premium on their costs than for normal 'products'.
This book describes the road and practices you need to adopt in order to move from a product or service provider up the value added ladder. Not all practical advice is valid for all and particularly the theatrical elements seem to me to be irrelevant for many businesses. I also pity the subtitle, which dumbs the concept down to a trick to pimp the business. It is not so and enough depth is provided to make the translation to your own activities.
A glimpse is given to transformations, the pinnacle of what businesses can provide. I am anxiously awaiting a more in-depth analysis of this phenomenon.
Well recommended reading for everybody interested in strategy, business development and marketing/positioning.