...is basically how he writes this book. It's very interesting since I was quite young in the 80s and don't remember some of the situations back then.
Jack Welch stresses the culture that he tried to breeds into GE. He explains how he was willing to make changes if it bettered the company later on in life.
Overall, great book, probably a one or two time listen though, but well worth the listen if you are interested in business culture and dealing with management.
I've listened to this book three times and its worth every second. The authors break down almost in an entertaining classroom style lesson. They profile why some companies are really worlds apart in success and culture.
The best part is that they go into good detail so a business owner like my self can impliment immediately.
You can easily appreciately the cleaverness and work that went into this book. If you are a business owner or thinking about it, this is a must read.
Here's what I liked about the book:
- Written by Howard Schultz (CEO) which gives a really cool inside perspective
- Gives a really cool inside look into a well known consumer brand
- Gives a lot of insight into HS's leadership style and some of his leadership habits
- A lot of choices they made with the brand were very fascinating (closing stores, getting back to the core competency, investing in training and development, etc).
Here's what I didn't like
- I don't think it was 100% genuine. I thought it was kind of a sales job, in that CEO sales job kind of way. I'd say it seemed 75% genuine.
- Telling the results of a turnaround story before time has run it's course is ridiculous, as is the general timing of the "turnaround." Hello, we were in a major rebound after a recession.
- HS comes across as annoying - sounds to me like he believes a lot of his on BS.
- I found the book to be a couple of hours too long.