The book is insightful about what drives customer loyalty and what makes employees dedicated to their work. The only problem is that the book uses some of the same examples over and over, primarily Apple and Martin Luther King. After the first few chapters, it is clear that Apple's core beliefs are about simplicity, design, and technology and pushing the envelop on those frontiers. The products are just results of what they are about. The author also uses Dr. King as an example of his "why" -- belief for equality for all people. The message was clear and it resonated with people. The march was a result of the people demonstrating their belief. If you're interested in the topic, you should first watch Simon Sinek's TED Talk. If you want more details, then read the book. The book doesn't provide any new information, just a lot of examples.
This is an excellent book on honesty and ethical behavior. The message is simple and clear - do what is right. If you start to rationalize your decision (e.g., it was a verbal agreement; they know it's not an obligation until a contract is signed), you know you're going against your values but trying to justify it. The author follows this simple ideology and demonstrates that you can be both honest and successful. You don't have to pay bribes to create a billion dollar company. You don't have to have lots lawyers to draw up complicated contracts so each company can protect itself from other's unscrupulous behavior. The author Jon Huntsman Sr. gives many stories about winning without cheating.
This book is a balanced blend of scientific data and storytelling. The author explains how your brain works (e.g., it's easier to drive and talk at the same time, but not read email and listen to a conversation). You learn what to do -- minimize multitasking as much as possible and don't do it at all when the two tasks rely on the same region of the brain. The author then takes you through the problems faced by two fictitious characters, Emily and Paul. The same scenes are replayed following his advice. Although the scenarios are fictitious, they represent common situations at work and how they can be handled poorly (as we react without thinking) or effectively (stay calm and re-direct it to a positive outcome). The pattern in the book of data, scene, and replay of scene reminds you to slow down and think, especially as you see how Emily and Paul in their rush to get things done, they end up doing rework to fix their problems. I think this is a book you can read again to identity bad habits you continue to do and work on those.