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Omar

Omar Egypt Member Since 2011

...

HELPFUL VOTES
41
ratings
REVIEWS
48
40
FOLLOWERS
FOLLOWING
15
1
  • "Profound first part, commercials pa..."

    Overall
    Performance
    Story

    First part of the book ( dealing with the brain structure and functionality from a neuromarketing perspective) is a real masterpiece with lots of solid deep insights. The second part though is a pure marketing of the authors patented research and the services they provide in his company. Didn't regret it though.

    And one additional thought, the narrator could have been much better.

    More

    The Buying Brain: Secrets for Selling to the Subconscious Mind

    • UNABRIDGED (9 hrs and 15 mins)
    • By A. K. Pradeep
    • Narrated By Hari S. Patel
    • Whispersync for Voice-ready
    Overall
    (29)
    Performance
    (17)
    Story
    (16)

    As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

    Omar says: "Profound first part, commercials part two!"
  • "Amazing but.."

    Overall
    Performance
    Story

    The book is truly magnificent but if you are trying to find something here that would fit to your own business (like I was doing) you might get a bit frustrated. Most of the pricing strategies apply only to a narrow niche

    More

    Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

    • UNABRIDGED (6 hrs and 58 mins)
    • By Jagmohan Raju
    • Narrated By Knighton Bliss
    Overall
    (84)
    Performance
    (26)
    Story
    (25)

    In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices.

    Nilsson Denver says: "Breaks your mindset"
  • "A classic with good narration,just ..."

    Overall
    Performance
    Story

    The only thing missing is for the narration to point out when does a new idea, concept or story begins, I got lost few times not knowing what was the subject then !!

    More

    Purple Cow: Transform Your Business by Being Remarkable

    • UNABRIDGED (2 hrs and 58 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (480)
    Performance
    (202)
    Story
    (204)

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    Sunny says: "Excellent"
  1. The Buying Brain: Secrets...
  2. Smart Pricing: How Google...
  3. Purple Cow: Transform You...
  4. .

A Peek at Kenneth's Bookshelf

Helpful
Votes
273
 
LEESBURG, VA, United States 104 REVIEWS / 226 ratings Member Since 2005 58 Followers / Following 0
 
Kenneth's greatest hits:
  • The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

    "Maybe the Fundamental Post WWII Business Insight"

    Overall
    Performance
    Story

    Sometime in the 50s American businessmen started discovering that brand was as valuable as quality or value. Eventually, the mainstream view evolved to something dangerously close to brand dominates all else in business.

    These guys are number crunchers who have for decades attempted to quantify the value of brand, mostly so that businesses can figure out what’s working and what’s not.

    This book claims that recently (maybe in the last 10 years) something fundamental has shifted in the numbers. The old model is breaking down. Philosophically a true “Black Swans” cannot be anticipated, but a lot of what people call black swans have “a tell”, the model starts breaking a little before the unthinkable occurs. That the model must break before an event that the model forbids can occur is tautological. That the model often starts breaking enough in advance of the “black swan” to offer some warning suggest that we need a new category for unthinkable but slightly predictable events. A “gray swan”.

    This is exactly the plot to the movie “Margin Call”.

    These authors are saying that for brands, now is that midnight moment in the movie. The change has occurred, the bubble will burst, it can’t be stopped, but it hasn’t happened yet. The drama is what to do before the sun comes up.

    Well almost; they hedge their call a little. Specifically they suggest that the data supports the possibility of a new kind of brand that’s a little like an anti-brand. This is of no use to most large cap American companies; they are committed, but it’s instructive for entrepreneurs. The post-brand-bubble brand will be all about change, the promises of future innovation, dynamism, and energy.

Jim

Jim Meridian, ID, United States 11-28-11 Listener Since 2008
HELPFUL VOTES
14
ratings
REVIEWS
7
7
FOLLOWERS
FOLLOWING
3
0
  • "So much promised, so little delivered"

    6 of 6 helpful votes

    The introductory chapter(s) for this book seemed to be introducing me to EXACTLY the kind of book that I was looking for. I didn't want something academic about social media. I wanted practical advice on how to build my social media following. I had high hopes for this book after the first few chapters.

    Unfortunately, the book failed to introduce me to new concepts. Here's how the book goes: part 1 is a sweet introduction that will make you think you bought the right book, part 2 is a lengthy explanation of why social media is important which I already know or else I wouldn't have bought the book, the the rest of the book is a painfully complete review of each of the major social networking sites and when you should use them.

    That's not what I was looking for. This would be great for an older person who doesn't use social media and doesn't understand it, but if you already know what LinkedIn, Facebook, and other sites are used for.... you'll be bored to tears. Furthermore, almost all of the examples in the book are major corporations and rarely case studies from small businesses. I couldn't force myself to finish the book.

    What I really wanted from this book was TIPS for using social media. For example, what kind of status update gets my followers to interact with my page best? What ideas for contests could help people to engage with me? What statistics can you show me for brands that have made changes to their social networking sites and seen positive results? Etc.

    If you're searching for a good book to improve your small business, check out "The Lean Startup" "The E-Myth Revisited" and "How to Win Friends and Influence People." Those are the best business books I've read, and I've read a lot of them!

    More

    The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

    • UNABRIDGED (6 hrs and 38 mins)
    • By Paul Chaney
    • Narrated By Scott Peterson
    • Whispersync for Voice-ready
    Overall
    (46)
    Performance
    (15)
    Story
    (16)

    Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

    Jim says: "So much promised, so little delivered"

What's Trending in Marketing:

  • 5.0 (11 ratings)
    High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce
    Play High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

    High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

    • UNABRIDGED (6 hrs and 7 mins)
    • By Micah Solomon
    • Narrated By Micah Solomon, Sean Pratt
    • Whispersync for Voice-ready
    Overall
    (11)
    Performance
    (11)
    Story
    (11)

    In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

    Nick Morgan says: "This is the book that cracks the code!"
  • 4.4 (178 ratings)
    Start Something That Matters
    Play Start Something That Matters

    Start Something That Matters

    • UNABRIDGED (4 hrs and 50 mins)
    • By Blake Mycoskie
    • Narrated By Blake Mycoskie
    Overall
    (178)
    Performance
    (161)
    Story
    (160)

    What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of the TOMS One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.

    Thundersinspring says: "My eyes welled up several times!"
  • 4.4 (127 ratings)
    Insanely Simple: The Obsession that Drives Apple's Success
    Play Insanely Simple: The Obsession that Drives Apple's Success

    Insanely Simple: The Obsession that Drives Apple's Success

    • UNABRIDGED (7 hrs and 5 mins)
    • By Ken Segall
    • Narrated By Ken Segall
    • Whispersync for Voice-ready
    Overall
    (127)
    Performance
    (102)
    Story
    (102)

    Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

    Stefan says: "The inner workings of Apple revealed"
  • 4.3 (88 ratings)
    The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice
    Play The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice

    The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice

    • UNABRIDGED (6 hrs and 10 mins)
    • By Brendon Burchard
    • Narrated By Brendon Burchard
    Overall
    (88)
    Performance
    (55)
    Story
    (57)

    In The Millionaire Messenger, Brendon Burchard pulls back the curtains on the once-secretive "expert industry" and shows how to become an influential and highly paid advice expert through websites, books, speeches, seminars, coaching, consulting, and online programs. Blessed to receive life's golden ticket - a second chance - after surviving a dramatic car accident, Burchard has dedicated his life to helping others find their voice, live more fully, and follow their dreams. By following his 10-step program, average, ordinary people can learn to become experts in anything they choose.

    kimbereley says: "Loved it. Inspriing"
  •  
  • 4.3 (87 ratings)
    Building Your Network Marketing Business
    Play Building Your Network Marketing Business

    Building Your Network Marketing Business

    • UNABRIDGED (1 hr and 7 mins)
    • By Jim Rohn
    Overall
    (87)
    Performance
    (44)
    Story
    (43)

    The hottest single audio ever created in the Network Marketing Industry! Subjects include awakening to the opportunity, profits are better than wages, the magic of part-time selling, the Law of Averages, the Law of Reaping and Sowing, developing new skills, working together, communication, presentation and testimonials, deserve vs. need, how your skills determine your future, and living a good life.

    David says: "The title is misleading"
  • 4.4 (87 ratings)
    Contagious: Why Things Catch On
    Play Contagious: Why Things Catch On

    Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (87)
    Performance
    (75)
    Story
    (75)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"
  • 4.4 (16 ratings)
    Amway Forever: The Amazing Story of a Global Business Phenomenon
    Play Amway Forever: The Amazing Story of a Global Business Phenomenon

    Amway Forever: The Amazing Story of a Global Business Phenomenon

    • UNABRIDGED (8 hrs and 9 mins)
    • By Kathryn A. Jones
    • Narrated By Gayle Hendrix
    • Whispersync for Voice-ready
    Overall
    (16)
    Performance
    (13)
    Story
    (14)

    Not just a business, but an opportunity for personal success and achievement, Amway has spread the old-fashioned American dream across the globe-from South America to the Pacific Rim. This definitive history of Amway delves deep into the heart and soul of the organization. It is an inspirational, motivational chronicle of the company as a whole - its ideology, goals, beliefs, ethics, and sense of values - filled with uplifting stories of people around the world whose lives have been totally transformed by the Amway philosophy.

    Angela says: "Pretty accurate - not for Amway employees."
  • 4.3 (12 ratings)
    Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
    Play Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

    Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

    • UNABRIDGED (6 hrs and 53 mins)
    • By Dimitri Maex, Paul B. Brown
    • Narrated By Steve Kramer
    • Whispersync for Voice-ready
    Overall
    (12)
    Performance
    (9)
    Story
    (10)

    Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added to the trove of data.

  •  
  • 4.4 (12 ratings)
    Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
    Play Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

    Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

    • UNABRIDGED (5 hrs and 17 mins)
    • By Pete Blackshaw
    • Narrated By Lloyd James
    • Whispersync for Voice-ready
    Overall
    (12)
    Performance
    (3)
    Story
    (3)

    In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media" - blogs, social networking pages, message boards, product review sites - even a single disgruntled customer can broadcast his complaints to an audience of millions.

    Andrew says: "Same old same old"
  • 4.5 (10 ratings)
    The Impact Equation: Are You Making Things Happen or Just Making Noise?
    Play The Impact Equation: Are You Making Things Happen or Just Making Noise?

    The Impact Equation: Are You Making Things Happen or Just Making Noise?

    • UNABRIDGED (6 hrs and 41 mins)
    • By Chris Brogan, Julien Smith
    • Narrated By Chris Brogan, Julien Smith
    • Whispersync for Voice-ready
    Overall
    (10)
    Performance
    (8)
    Story
    (7)

    Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

    Nathan says: "Almost as good as Contagious"
  • 4.2 (3424 ratings)
    The Tipping Point: How Little Things Can Make a Big Difference
    Play The Tipping Point: How Little Things Can Make a Big Difference

    The Tipping Point: How Little Things Can Make a Big Difference

    • UNABRIDGED (8 hrs and 38 mins)
    • By Malcolm Gladwell
    • Narrated By Malcolm Gladwell
    • Whispersync for Voice-ready
    Overall
    (3424)
    Performance
    (1178)
    Story
    (1170)

    In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

    David says: "Makes sense to me."
  • 4.1 (1227 ratings)
    Fast Food Nation
    Play Fast Food Nation

    Fast Food Nation

    • ABRIDGED (8 hrs and 56 mins)
    • By Eric Schlosser
    • Narrated By Rick Adamson
    Overall
    (1227)
    Performance
    (111)
    Story
    (109)

    To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.

    Bruce says: "Should be required reading for all"
  • Contagious: Why Things Catch On
    Play Contagious: Why Things Catch On

    Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (87)
    Performance
    (75)
    Story
    (75)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Doug says: "A Primer on Viral & Memorable Marketing"
  • The Tipping Point: How Little Things Can Make a Big Difference
    Play The Tipping Point: How Little Things Can Make a Big Difference

    The Tipping Point: How Little Things Can Make a Big Difference

    • UNABRIDGED (8 hrs and 38 mins)
    • By Malcolm Gladwell
    • Narrated By Malcolm Gladwell
    • Whispersync for Voice-ready
    Overall
    (3424)
    Performance
    (1178)
    Story
    (1170)

    In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

    David says: "Makes sense to me."
  • Insanely Simple: The Obsession that Drives Apple's Success
    Play Insanely Simple: The Obsession that Drives Apple's Success

    Insanely Simple: The Obsession that Drives Apple's Success

    • UNABRIDGED (7 hrs and 5 mins)
    • By Ken Segall
    • Narrated By Ken Segall
    • Whispersync for Voice-ready
    Overall
    (127)
    Performance
    (102)
    Story
    (102)

    Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

    Stefan says: "The inner workings of Apple revealed"
  • Purple Cow: Transform Your Business by Being Remarkable
    Play Purple Cow: Transform Your Business by Being Remarkable

    Purple Cow: Transform Your Business by Being Remarkable

    • UNABRIDGED (2 hrs and 58 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (480)
    Performance
    (202)
    Story
    (204)

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    Sunny says: "Excellent"
  •  
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
    Play Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

    Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

    • UNABRIDGED (6 hrs and 32 mins)
    • By W. Chan Kim, Renee Mauborgne
    • Narrated By Grover Gardner
    • Whispersync for Voice-ready
    Overall
    (672)
    Performance
    (213)
    Story
    (210)

    In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

    Robert says: "Get the actual book"
  • High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce
    Play High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

    High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

    • UNABRIDGED (6 hrs and 7 mins)
    • By Micah Solomon
    • Narrated By Micah Solomon, Sean Pratt
    • Whispersync for Voice-ready
    Overall
    (11)
    Performance
    (11)
    Story
    (11)

    In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

    Nick Morgan says: "This is the book that cracks the code!"
  • Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off
    Play Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

    Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

    • UNABRIDGED (9 hrs and 5 mins)
    • By Jim Cockrum
    • Narrated By Sean Pratt
    • Whispersync for Voice-ready
    Overall
    (147)
    Performance
    (120)
    Story
    (121)

    You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.

    Dennis says: "Absolutely the best Internet marketing informatioI"
  • Fascinate: Your 7 Triggers to Persuasion and Captivation
    Play Fascinate: Your 7 Triggers to Persuasion and Captivation

    Fascinate: Your 7 Triggers to Persuasion and Captivation

    • UNABRIDGED (8 hrs and 41 mins)
    • By Sally Hogshead
    • Narrated By Sally Hogshead
    Overall
    (377)
    Performance
    (194)
    Story
    (190)

    Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

    Lanie says: "Hog your Head with Fascinate!"
  •  
  • Breaking Out: How to Build Influence in a World of Competing Ideas
    Play Breaking Out: How to Build Influence in a World of Competing Ideas

    Breaking Out: How to Build Influence in a World of Competing Ideas

    • UNABRIDGED (7 hrs and 5 mins)
    • By John Butman
    • Narrated By Erik Synnestvedt
    • Whispersync for Voice-ready
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs” - including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others - can help you take an idea public and build influence for it.

  • The Referral Engine: Teaching Your Business to Market Itself
    Play The Referral Engine: Teaching Your Business to Market Itself

    The Referral Engine: Teaching Your Business to Market Itself

    • UNABRIDGED (6 hrs and 49 mins)
    • By John Jantsch
    • Narrated By John Jantsch
    • Whispersync for Voice-ready
    Overall
    (359)
    Performance
    (118)
    Story
    (117)

    The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....

    Martha says: "Great book, easy read/listen, huge amount of info"
  • Onward: How Starbucks Fought for Its Life Without Losing Its Soul
    Play Onward: How Starbucks Fought for Its Life Without Losing Its Soul

    Onward: How Starbucks Fought for Its Life Without Losing Its Soul

    • UNABRIDGED (12 hrs and 42 mins)
    • By Howard Schultz, Joanne Gordon
    • Narrated By Stephen Bowlby
    Overall
    (326)
    Performance
    (219)
    Story
    (217)

    In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.

    Carla says: "Interesting, but a bit annoying"
  • Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide
    Play Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide

    Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide

    • UNABRIDGED (7 hrs and 48 mins)
    • By John Jantsch
    • Narrated By John Jantsch
    Overall
    (106)
    Performance
    (83)
    Story
    (85)

    Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

    Martin says: "Exactly what I was looking for and more"
  • Breaking Out: How to Build Influence in a World of Competing Ideas
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    Breaking Out: How to Build Influence in a World of Competing Ideas

    • UNABRIDGED (7 hrs and 5 mins)
    • By John Butman
    • Narrated By Erik Synnestvedt
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    In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs” - including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others - can help you take an idea public and build influence for it.

  • Selling at Combat Speed: Finding the Inner Sales Warrior
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    Selling at Combat Speed: Finding the Inner Sales Warrior

    • UNABRIDGED (6 hrs and 24 mins)
    • By Michael S. Miller
    • Narrated By Erich Bailey
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    Selling at Combat Speed - Finding the Inner Sales Warrior is for people who get up in the morning to make a difference in other people's lives. It is about changing your habits and behaviors, and realizing that your life and those around you depend upon sales. It is designed for those who crawl into the trenches every day, look the enemy square in the eyes, and never give into defeat.

  • How to Sell Any Product Online: Secrets of the Killer Sales Letter
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    How to Sell Any Product Online: Secrets of the Killer Sales Letter

    • UNABRIDGED (1 hr and 2 mins)
    • By Omar Johnson
    • Narrated By Omar Johnson
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    If you have a product or service that you are selling or trying to sell online, How to Sell Any Product Online: Secrets of the Killer Sales Letter by serial entrepreneur Omar Johnson is a must for you. In this amazing book he reveals to you the secrets of how to properly position your product or service in your prospect's mind so that they will continuously and religiously buy from you.

  • Market Your Way to Growth: 8 Ways to Win
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    Market Your Way to Growth: 8 Ways to Win

    • UNABRIDGED (6 hrs and 39 mins)
    • By Philip Kotler, Milton Kotler
    • Narrated By Mark Weatherup
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    With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more.

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  • Wilber Winkle Has a Complaint
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    Wilber Winkle Has a Complaint

    • UNABRIDGED (4 hrs and 46 mins)
    • By John Homans
    • Narrated By Gary Roelofs
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    Wilber Winkle was called a "national treasure" by no less than TV's Larry King, and his book was dubbed the funniest in decades by American Bookseller. What does Mr. Winkle do? Without fear, he writes letters to the massive corporations responsible for popular consumer products, demanding satisfaction and complaining about even the most minor of flaws. And miraculously, the corporations answer.

  • The World of Internet Marketing: The Basics: Online Brand Building, Social Media, and Website Design, Volume 1
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    The World of Internet Marketing: The Basics: Online Brand Building, Social Media, and Website Design, Volume 1

    • UNABRIDGED (1 hr and 26 mins)
    • By Jonathan Edward Goodman
    • Narrated By Gil T. Wilson
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    This audiobook takes the listener on a journey from building an online presence to enhancing their Facebook, Twitter, and LinkedIn strategies. Along the way, the listener will learn secrets of social media marketing and how to make their sites accessible for all devices. For the novice, this audiobook is a step into the adventure of online marketing. For the expert, this audiobook serves as a refresher of critical areas needed to succeed.

  • How to Make Money Online: The Savvy Entrepreneur's Guide To Financial Freedom
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    How to Make Money Online: The Savvy Entrepreneur's Guide To Financial Freedom

    • UNABRIDGED (45 mins)
    • By Omar Johnson
    • Narrated By Omar Johnson
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    Want to learn how to make money online even if you have less than $100 to your name? In How to Make Money Online: The Savvy Entrepreneur's Guide To Financial Freedom author Omar Johnson shows you exactly how. He covers three powerful ways that you can utilize today to make money on the internet as an entrepreneur and catapult yourself to financial freedom.

  • Multilevel Marketing Success Manual: Build a Retirement Plan That Keeps Growing, Volume 1
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    Multilevel Marketing Success Manual: Build a Retirement Plan That Keeps Growing, Volume 1

    • UNABRIDGED (10 hrs and 22 mins)
    • By Michael Mathiesen
    • Narrated By Michael Mathiesen
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    Multilevel Marketing Success Manual is a complete step-by-step Guide for anyone who wants to leave the nine to five rat-race behind and work from the comfort of their own home, while achieving a level of financial success they would never derive from a job. This audiobook analyzes all key elements of successful monthly residual income that continues to grow even after you decide to retire or just take some time off.

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  • Mobile Marketing and Advertising Trends: Your Complete Marketing Guide for Local and National Mobile
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    Mobile Marketing and Advertising Trends: Your Complete Marketing Guide for Local and National Mobile

    • UNABRIDGED (50 mins)
    • By Cary Bergeron
    • Narrated By Kenneth J. Lee
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    Mobile media is here to stay, and it is growing at a tremendous rate. Is your business making the most out of this? If you are not following the latest mobile marketing trends, you may be left in the dust. This audiobook tells you what you need to know about the latest trends and changes in the mobile marketing world.

  • How to Get Funding on Kickstarter: Managing an Effective Fundraising Campaign
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    How to Get Funding on Kickstarter: Managing an Effective Fundraising Campaign

    • UNABRIDGED (10 mins)
    • By James Dunst
    • Narrated By Sam Page
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    The invention and advancements of social media and other platforms online have brought about a new way for entrepreneurs and those with creative skills to bring investors to their door. Kickstarter is a funding platform for creative projects. Every project is independently crafted while friends, funds, and total strangers offer to fund them in return for rewards.

  • Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers Using WOO Marketing
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    Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers Using WOO Marketing

    • UNABRIDGED (4 hrs and 39 mins)
    • By Jonathan Peters
    • Narrated By Dale McConachie
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    Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought. But we are no longer in charge - they are. That is why we must change our marketing concept from the "Caveman Way" to the "WOO Way". A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them.

  • The Caboodles Blueprint
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    The Caboodles Blueprint

    • UNABRIDGED (4 hrs and 9 mins)
    • By Leonie Mateer
    • Narrated By Leonie Mateer
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    Armed with only her vision, her high school education, and a tenacity to succeed, Leonie Mateer took her idea of converting a fishing tackle box into a cosmetic organizer box and took the retail industry by storm. An easy and informative listen, Leonie Mateer has the ability to laugh at her own mistakes while keeping completely focused on her proven, step by step guide of taking an idea through all the development stages to its final resting place on 30,000 store shelves.