What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best sellers? In this groundbreaking audiobook, Chris Anderson shows that the future of business does not lie in hits ? the high-volume end of a traditional demand curve ? but in what used to be regarded as misses: the endlessly long tail of that same curve.

Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.

Today on the show, we hear from Dennis Ross, former U.S. Envoy to the Middle East. Then, Leon Wieseltier, literary editor of The New Republic. We conclude with Wired editor Chris Anderson. His new book is The Long Tail: Why the Future is Selling Less of More.

Bob talks politics with regular Monday guest David Broder of The Washington Post. Next, "What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?" That's the question at the center of a new book by Chris Anderson, editor-in-chief of Wired magazine. The Long Tail: Why the Future of Business Is Selling Less of More examines how the buying public is reacting to having access to more and more all the time.

This week in Studio 360, John Updike tells Kurt Andersen why he left his familiar terrain of middle-class sex and angst for the lure of violent fundamentalism to an American Muslim from a broken home. And Wired editor-in-chief Chris Anderson, author of The Long Tail, explains why the Internet is changing the marketplace of culture for the better. In our American Icons series, we'll explore the timeless appeal of Emily Dickinson, who liked to write from beyond the grave.

Today, we learn how technology is changing the market and we look at one the most popular children's stories of all time. First, Josephine talks to Pulitzer Prize winning author David Vise. The Washington Post wrote a biography of the company called The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time. Then, editor-in-chief of Wired magazine Chris Anderson explains why the future of business is selling less of more.

This month's issue includes three complete articles: ""The Wisdom of Deliberate Mistakes," "Avatar Based Marketing," and "Profiting from the Long Tail." Plus, you'll hear OnPoint summaries of three articles: "Eager Sellers and Stony Buyers: Understanding the Psychology of New Product Adoption," "Leadership Run Amok: The Destructive Potential of Overachievers," and "Off Sites That Work." Finally, there are Executive Summaries of the three remaining articles.

"Too Much Information" by James Surowiecki; "Ready, Set, Rample" by Judith Thurman; "Barefootin'" by Lauren Collins; "Where Hip-Hop Lives" by Ben McGrath; "Fighting Faiths" by George Packer; and "Going Long" by John Cassidy.