Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.
"Good Book, Flawed by Repition"
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best sellers? In this groundbreaking audiobook, Chris Anderson shows that the future of business does not lie in hits ¿ the high-volume end of a traditional demand curve ¿ but in what used to be regarded as misses: the endlessly long tail of that same curve.
"It is true: "Sh*t happens!" (frequently)"