Technology Public Relations

What happens when the art of storytelling meets the speed of machines? In The AI Effect: How Artificial Intelligence Is Rewriting the Rules of Public Relations, Nick Leighton – communications strategist, agency founder, and global advisor, delivers a playbook for the future of public relations in a world powered by artificial intelligence. With wit, clarity, and a sense of urgency, Leighton challenges PR professionals to stop reacting to disruption and start designing within it. AI isn’t coming, it’s already here. It can write press releases, analyze sentiment, even mimic tone. But ...

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

From the Industrial Revolution to the age of artificial intelligence, The Technology Trap takes a sweeping look at the history of technological progress and how it has radically shifted the distribution of economic and political power among society’s members.

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

From smartphone apps to tablet PCs and social networks, any business can use technology to increase ROI and boost productivity without sacrificing quality or customer service. A complete guide with hints, tips and advice for modern executives of all experience levels, small business expert and entrepreneur Scott Steinberg reveals how to tap their power within. From marketing and management to leadership, advertising and public relations, learn how to slash costs and maximize productivity using today’s latest high-tech innovations. Every business – and business plan – can profit from ...

A smart and charming romantic comedy about a popstar and the publicist pulling his strings that Kirkus calls a "Cinderella for the modern age." Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot...

For more than a century, the interplay between private, investor-owned electric utilities and government regulators has shaped the electric power industry in the United States. Provision of an essential service to largely dependent consumers invited government oversight and ever more sophisticated market intervention. The industry has sought to manage, coopt, and profit from government regulation. In The Power Brokers, Jeremiah Lambert maps this complex interaction from the late 19th century to the present day.

From drone warfare in the Middle East to digital spying by the National Security Agency, the US government has harnessed the power of cutting-edge technology to awesome effect. But what happens when ordinary people have the same tools at their fingertips? Advances in cybertechnology, biotechnology, and robotics mean that more people than ever before have access to potentially dangerous technologies that could be used to attack states and private citizens alike.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

(FIVE STARS) "Reading The 10-Minute PR Checklist reminded me of two things: a) How much I don’t know about self-promotion, and b) How grateful I am for professionals who make this information available. Thanks, Mark." -- R. Lynn Wilson LEARN HOW TO… * Promote your company, people, products and services * Earn more press coverage * Earn positive press coverage * Leverage PR as a tool to achieve virtually any business objective * Improve PR planning * Think more strategically * Identify new publicity opportunities * Manage bad news * Build a more effective PR team * Practice honest, ...

By day, Julia Ebner works at a counter-extremism think tank, monitoring radical groups from the outside. But two years ago, she began to feel she was only seeing half the picture; she needed to get inside the groups to truly understand them. She decided to go undercover in her spare hours - late nights, holidays, weekends - adopting five different identities, and joining a dozen extremist groups from across the ideological spectrum.

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections. Drawing from her journey as a successful podcast host, Caroline shares powerful strategies and insights on finding exceptional guests, fostering trust, and transforming relationships into lasting friendships and fruitful collaborations.