Sustainable Marketing

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

Compact Farms is a guide for anyone dreaming of starting, expanding, or perfecting a profitable farming enterprise on five acres or less. The farm plans explain how to harness an area's water supply, orientation, and geography in order to maximize efficiency and productivity while minimizing effort. Profiles of well-known farmers such as Eliot Coleman and Jean-Martin Fortier show that farming on a small scale in any region, in both urban and rural settings, can provide enough income to turn the endeavor from hobby to career.

Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can't be done. But it can. Maisie Ganzler has done it, and now she's going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future.

Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.

Learn how I am consistently turning a $5 investment for traffic into $60+ profit with CPA. We then scale this up to 4 figures per day with an efficient proven blueprint. I am going to go through 2 methods with you, direct linking for speedy CPA profits OR build fast 5 minute landing pages. This works in any niche, is simple, and can be scaled incredibly fast. You may have tried CPA marketing before and not had much success, but the method I am about to show you virtually guarantees success if you set up the campaigns as i show you. Here's the course in a nutshell: You are going to be using ...

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Have you ever wanted to dabble in real estate, earn consistent yields, yet avoid the hurdles of traditional property investment? "Passive Income Palaces" is an eBook designed to guide readers step by step into the world of Real Estate Investment Trusts (REITs), the often-unsung heroes of the investment world. Dive deep into the world of passive income and learn how to diversify your portfolio with our comprehensive guide. Understand the inner workings of REITs, their history, evolution and the different types available. Explore various types of REITs, with a special focus on residential ...

Start a profitable and sustainable venture as an Amazon seller by following a proven, up to-to-date blueprints for beginners. This audiobook will be devoted to providing a very detailed look at how to acquire a millionaire Amazon FBA seller mindset, as well as an introductory and advanced education on how to successfully invest in Amazon FBA. Amazon is unlike other sales sites because it basically works as a search engine. Customers do not go to Amazon to browse. They are sure of what they want, and they know how to find it. Amazon is search-driven.

Why do so many farm businesses struggle to survive, let alone thrive? It’s because they don’t make clear strategic choices that reward them with a competitive advantage. Instead, most entrepreneurs start with a boilerplate business because they think they're supposed to. Boilerplate business plans offer little help in guiding strategic choices that determine if your business thrives or dies.

For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

Step into the green revolution with our latest eBook, "From Field to Fork." This comprehensive guide will navigate you through the farm-to-table movement, taking you on a gastronomic journey that connects the heart of agriculture with the finesse of the culinary world. Begin with the origins and understand the inherent benefits of this fresh and robust concept that has revolutionized the food industry. Gain insights into crafting your unique farm-to-table vision that resonates with core market values and aligns with your target market. Peep behind the lush curtains of sustainable ...

From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change. A handbook for how to succeed in the age of big data, Optimizing Growth provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

Introducing "Hook, Line, and Sinker" - the ultimate guide to diving into the fascinating and potentially lucrative world of shrimp farming! Whether you are a complete beginner or a seasoned entrepreneur, this eBook is your one-stop-shop for everything you need to know about the shrimping industry. From discovering the shrimp farming process to mastering the art of shrimp harvesting and marketing, this comprehensive guide will have you hooked! With 25 detailed and captivating chapters, "Hook, Line, and Sinker" leaves no stone unturned. Start your journey by discovering the nuances and niches...

Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

Introducing "Firewood Entrepreneur," an all-encompassing guide to establish, grow, and sustain your very own firewood business! Savvy entrepreneurs, outdoor enthusiasts, and those looking to tap into a lucrative industry – this eBook is the answer you've been seeking. Embarking on this page-turning journey, you'll dive into the world of firewood, learning the ins and outs of the industry (Chapter 1) and identifying your target market (Chapter 2). Discover the secrets to choosing your niche and embracing sustainable firewood production (Chapter 3), while also exploring specialty wood types...