Make Them Smile

Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth

De: Dr. Sulman Ahmed

Narrado por: Tom Beyer

As a dental student at Tufts University School of Dental Medicine in Boston just four years after leaving Zimbabwe for America, Dr. Sulman Ahmed was already looking ahead to an alternative future to private practice, determined to help as many people as possible, innovate within a stagnant industry by putting the customer experience first, and maximize his earning potential.

In Make Them Smile, Dr. Ahmed shows listeners how he scaled his customer-centric services and built a national brand-known as the "Starbucks of dentistry"—and offers guidance on how to identify the ideal gap to fill in your market; leverage your expertise as your competitive advantage; become a compassionate, highly capable leader; standardize operations and scale; navigate the various financing vehicles available at different stages of growth; and build sustainable wealth while creating a legacy of improving customers' lives.

For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

©2024 Sulman Ahmed (P)2024 Ascent Audio

Grinning Growth: A Dental Entrepreneur's Guide to Success

Dr. Salman Ahmad's "Make Them Smile" is not just a book; it's a roadmap to entrepreneurial triumph in the field of dentistry. As someone venturing into dental entrepreneurship, this book was a revelation. Ahmad's journey from a single practice to building a brand empire is both inspiring and instructive. What sets this book apart is its practicality. Ahmad doesn't just share his success story; he provides actionable insights and strategies that can be implemented immediately. From cultivating a stellar customer experience to scaling multiple practices, every page is filled with wisdom that transcends the dental industry. Ahmad's leadership shines through his narrative, and his emphasis on treating customers exceptionally well resonates deeply. His vision for the future of dental entrepreneurship is both compelling and achievable, making him a true role model for aspiring entrepreneurs.In conclusion, "Make Them Smile" is a must-read for anyone in the dental profession, whether you're just starting out or looking to expand your practice. Dr. Salman Ahmad's expertise and leadership make this book an invaluable resource, and I wholeheartedly recommend it to everyone aiming to make their mark in the world of dentistry.

Amazing read!!! Highly recommend!

Such an amazing read not only for anyone in the dental industry but for an entrepreneur or entrepreneurial dreamer looking to understand what it takes to make dreams a reality through hard work and dedication!

Human element

Inspirational, accurate, and humbling. I’m far from being a “somebody” in his circles and he still responds to my texts, within minutes… not hours or days. Be the person or example you would want to meet, or in this case follow. I am loyal to leaders, not companies. Great book

What an amazing journey!

This book was an incredible read from cover to cover. I loved the insight Dr. Ahmed provided and how he’s working to create the Starbucks of dentistry. His journey is truly inspiring, and I can’t wait to see what he does next.
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