Small Business Myth

In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a...

This book is two things: the product of my lifelong work conceiving, developing, and growing the E-Myth way into a business model that has been applied to every imaginable kind of company in the world, as well as a product of Tony's extraordinary experience and success in applying the E-Myth to...

Leading a real estate business can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems real estate agents in large businesses don't seem to face. The E-Myth Real Estate Agent offers you a road map to create a business that's self-sucient...

Running a successful insurance business is a juggling act. You need expertise in your area of insurance to provide services to clients. You also need the know-how to run a small business. You’ve probably been well prepared by your education or experience for the technical ins and outs of an...

Uncover the common myths and learn the truths to exponentially elevate your small business brand and bottom line. Your brand is your business, and understanding the fundamentals of brand strategy will help you leverage your competitive advantage. Learn the powerful differences between marketing and branding. You will learn how to decrease customer price sensitivity, increase customer loyalty and advocacy, and increase customer referrals, while creating powerful brand distinction and competitive advantage. Suzanne Tulien is also co-author of Brand DNA; Uncover Your Organization's Genetic ...

Short on time? Maybe you’ve already read the book, but need a refresh on the most important takeaways. In a quick, easy listen, you can take the main principles from E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It!

The E-Myth Chief Financial Officer fills this knowledge gap, giving you a complete toolkit for either starting a successful business from scratch or maximizing an existing business' performance. Loaded with practical, powerful advice you can easily use, this one-stop guide helps you realize all...

As you know, running a successful chiropractic practice is a juggling act. You need clinical expertise to provide impeccable care to your patients. You also need the know-how to run a small business. You've probably been well prepared by your education and experience for the technical ins and...

Break Free From the Myths That Keep Small Businesses Broke. Unlock the Truth About Business Credit — and Build the Foundation of Wealth. Most entrepreneurs, freelancers, and gig workers never scale—not because they lack talent or drive, but because they’ve been misled. They’ve been told business credit is dangerous… that it’s only for big companies… that it takes years… or that perfect personal credit is required. None of that is true. In Business Credit Myths That Keep You Broke, Gerald Lacey, MBA, MSSCM, dismantles the most damaging misconceptions holding small business ...

They came for the debt adviser first, and told her the market was closed to her in her own country. She was not the only one. They came for the author next, and told him his book would open everywhere in the world except the one place his reader happened to live. They came for the consultant after that, buried three pages down a search result behind a company with a bigger budget and nothing better to offer. They came for the shop that could not get its bank to trust it, the creator whose audience vanished overnight when a recommendation engine changed its mind, the business an AI assistant...

An award-winning business writer dismantles the myths of entrepreneurship, replacing them with an essential story about the experience of real business owners in the modern economy. We're often told that we're living amidst a startup boom. Typically, we think of apps built by college kids and...

Myths aren't just for the ancient Romans and Greeks. In the age of the internet, there are many myths associated with creating and selling self-help and similar learning content products. Many of these myths are repeated by major "gurus" of the industry - despite the eventual destruction they can cause to your business.

Storytelling Isn’t Just Marketing — It’s Your Most Powerful Competitive Advantage. In a world where customers can buy almost anything from almost anyone, why do some businesses thrive while others struggle — even when they offer nearly identical products or services? The answer isn’t features, pricing, or hustle. It’s story. Storytelling as Strategy is a practical, no-fluff guide for entrepreneurs, small business owners, and service professionals ready to transform their brand from forgettable to legendary. In these pages, Kevin Shirley reveals how to create an emotional moat ...

Forget everything you’ve been told about entrepreneurship being only for fearless risk-takers or people with billion-dollar ideas. "Myths and Truths of Entrepreneurship: The Comprehensive Guide to Building a Business" smashes those startup stereotypes and gives you the real, research-backed roadmap to success. Drawing from over 30 years in software development and 20 years of building businesses that actually worked, Phil Smy shows you why entrepreneurship is a skill you can learn — not some magical talent you’re born with.