The 6 Myths of Small Business Branding

Uncover the Common Myths and Learn the Truths to Exponentially Elevate Your Brand & Bottom Line

Uncover the common myths and learn the truths to exponentially elevate your small business brand and bottom line. Your brand is your business, and understanding the fundamentals of brand strategy will help you leverage your competitive advantage. Learn the powerful differences between marketing and branding. You will learn how to decrease customer price sensitivity, increase customer loyalty and advocacy, and increase customer referrals, while creating powerful brand distinction and competitive advantage. Suzanne Tulien is also co-author of Brand DNA; Uncover Your Organization's Genetic Code for Competitive Advantage, and author of Personal Brand Clarity; Identify, define, and align to what you want to become known for.