Professional Business English

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

Most of us don’t play to win in life—we play not to lose. So argues Pasha Esfandiary, who rose from humble, unhappy origins to found a wildly successful company and achieve happiness using techniques he learned playing high-stakes poker. In this riveting narrative—part memoir, part personal development guide—he shares the secrets and strategies top poker players use to make optimal decisions under intense pressure. In colorful language, Esfandiary demonstrates how poker pros control emotion, read people, leverage money, and weigh risk versus reward.

Whether you are looking to position yourself as an industry expert, extend your sphere of influence, or gain the support and backing of vital constituencies, The 7 Principles of Public Speaking will give you the tools you need to achieve your goal.

In today's dynamic business landscape, HR professionals must evolve beyond traditional roles to become strategic partners in achieving organizational goals. "Business Acumen for HR Professionals" equips HR practitioners with the essential skills and knowledge needed to navigate the complexities of the corporate world. This comprehensive guide delves into the core components of business acumen, including strategic thinking, data-driven decision-making, agility, collaboration, finance, strategy, and problem-solving. Author Steven Haines draws from decades of experience to demystify business ...

AI ISN’T THE FUTURE — IT’S ALREADY HERE (AND IT’S YOUR MOVE) Forget the hype. This isn’t a textbook or a tech manual — it’s a real-world guide built by a real professional, for real professionals who want to stay ahead, save time, and lead with confidence. No code. No jargon. Just practical ways to thrive in the age of AI — while staying unmistakably human. Does This Sound Familiar? • Everyone’s buzzing about AI… but no one’s showing you how to actually use it in your job. • You’re eager to use it — but overwhelmed by the noise, trends, and fast-changing tools....

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

***REVISED ON 9/1/23-BUY PAPERBACK VERSION AND GET THIS KINDLE VERSION FREE*** There are thousands of swimming pools that need maintenance every day! Swimming pool maintenance business is desirable for many reasons: ★ You can make your own schedule ★ It has low startup cost ★ It is not affected by economy downturn ★ and it has GREAT income potential! As a sole residential swimming pool technician, you can expect to make anywhere from 50k-100k average in State of California for your first year! As with any business, annual income can vary based on number and type of accounts you have...

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.

Develop the life-changing ability to excel in spontaneous communication situations—from public speaking to interviewing to networking—with these essential strategies from a Stanford lecturer, coach, and host of the popular Think Fast, Talk Smart The Podcast. “A road map to mastering the...

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

The culmination of nearly 30 years of reporting on Donald Trump, Pulitzer Prize-winning investigative reporter David Cay Johnston takes a revealingly close look at the mogul's rise to power and prominence. Covering the long arc of Trump's career, Johnston tells the full story of how a boy from a quiet section of Queens, New York, would become an entirely new and complex breed of public figure. Trump is a man of great media savvy, entrepreneurial spirit, and political clout. Yet, his career has been plagued by legal troubles and mounting controversy

From the hero whistleblower of the infamous Theranos scam, Thicker than Water is a look at never-before-revealed details behind closed doors at the company, revealing a cautionary tale of corporate bullying, gaslighting, ego, and wealth running amok in Silicon Valley. Tyler Shultz had been in the workforce for less than a year when he emailed Elizabeth Holmes, his employer and the CEO and founder of Theranos, with concerns that the company’s lab practices were faulty, ignored quality control, and were potentially dangerous to patients.

What is that magic quality that makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"

You got into real estate because you wanted flexibility, freedom, and a big upside. Instead, you’re working 24/7, freedom is the last thing you feel, and every dollar is a struggle. The kicker: you rarely (if ever) charge your full fee. Most days, you feel like a pushy salesperson who has to give discounts to get business. Not anymore. Stop giving away your value. Join the growing ranks of full-fee agents who are charging their worth and reclaiming their lives. The Full Fee Agent is a proven blueprint for getting more business and, more importantly, doing business in a better way.

John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and filled with important implications for the future...

When six-year-old Reginald Lewis overheard his grandparents discussing employment discrimination against African Americans, he asked, “Why should white guys have all the fun?" This self-assured child would grow up to become the CEO of Beatrice International and one of the most successful entrepreneurs ever. At the time of his death in 1993, his personal fortune was estimated in excess of $400 million and his vast commercial empire spanned four continents.

The Prompt Recipe: A Practical Guide to Prompt Engineering and AI Interaction Unlock the full potential of AI tools like ChatGPT—without guesswork, gimmicks, or copy-paste hacks. If you’ve used generative AI, you’ve seen both its promise and its pitfalls. Sometimes it delivers exactly what you need. But more often, the results feel generic, vague, or off-target. The problem isn’t the tool—it’s how we’re using it. This book introduces a powerful idea: a great prompt isn’t a magic formula, it’s a thinking strategy. Whether you're a consultant, entrepreneur, marketer, manager...

Neuro-Linguistic Programming It's time to change your brain. The power is yours. If you aren't satisfied with your life, do something about it. Instead of wasting time trying to figure out what works and what doesn't, do what is proven. Backed by businesses and therapists worldwide, and supported extensively by neuropsychology, Neuro-Linguistic Programming is your map for success. It doesn't matter who you are or what you do, if you want a better life, NLP will get it. The methodology is simple: by programming your neurons to act the way you want, when you want, you become the one in ...

No one knew it when their experiment began, but without any particular genius or acumen, the motley cast of billionaires and hucksters behind the modern Premier League struck gold. Pretty soon, everyone wanted to try their luck, from Russian oligarchs to Emirati sheikhs, American tycoons, and Asian Tiger titans. Some succeeded beyond their wildest dreams. Some lost everything. Today, players are sold for tens of millions, clubs are valued in the billions, and games are beamed out to nearly 200 countries, all while the league struggles to preserve its English soul.

Artificial Intelligence is the bedrock of the future economy and the new global operating system that will quietly power every industry, process, and decision. In The Future After AI, top-ranked economist and world-renowned futurist Jason Schenker explores how AI will underpin finance, technology, energy, healthcare, education, and business. AI is transforming the global economy in ways as profound as the internet and computers once did. But just as we no longer marvel at using the internet, AI's impact is likely to become so deeply embedded in technology and society that we might soon stop...