New Products Management

NEW YORK TIMES BESTSELLER From the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to...

The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and...

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Small businesses often fail because owners are unaware of the many elements that can prevent the business from growing and being successful. Often, small businesses are organized around the manager's specific area of expertise, such as marketing, accounting or production. This specialized expertise often prevents the busi¬ness owner from recognizing problems that may arise in other parts of the business. This guide will provide you, the small busi¬ness entrepreneur, with the essentials for conducting a comprehensive search for existing or potential problems in your production system. This...

Kickstart your next product management role with Every Product Manager's First 90 Days: A Workbook For New Product Managers! You just got hired! Congrats! Now what? It takes most new product managers six to eight months to reach full productivity. Most companies and managers don't have onboarding training designed specifically for product management. This means you would spend half of your first year haphazardly gathering the bits of information you need to be an effective product manager. Every Product Manager's First 90 Days is the solution to this problem. With over 40 interactive ...

Turn raw ideas into profitable innovations with a definitive product management playbook designed for zero-to-one growth. Perfect for fueling your morning commute, this tactical audio experience cures launch-day overwhelm by delivering sharp, strategic clarity. Stop guessing and start shipping...

WHAT'S NOW POSSIBLE “Wow! Everything that Magnus says is somewhat contrary to our official positions on successful innovation. I knew I had to read this book - and I’m very glad that I did.” — Philip Kotler World-renowned thought leader, Magnus Penker, details a modern approach to innovation in his latest work Play Bold – How to Win the Business Game Through Creative Destruction. Warning! This book is disruptive! Reading the following episodes and implementing the advice therein may result in double digit growth, outperforming competitors, new revenue streams, exceptionally faster...

Stop Practicing "Startup Theater." Start Operating. Most entrepreneurs start with a plan, a product, and a pile of assumptions. They spend months—and thousands of dollars—polishing a strategy for a market that hasn’t yet spoken. In the high-stakes world of new ventures, this is the most common path to failure. In Customer Zero, Michael Wells introduces a simple but rigorous sequencing discipline that reorders the entire entrepreneurial process. The Business Plan is Not the Beginning This isn't a book about "hacking" sales or "faking it 'til you make it." It is a roadmap for the most ...

Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice. Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a "5D" vision of their product, innovators make sure to understand customer needs, design the ...

Many business leaders don’t know how to get out of their own way. In Quit Repeating Yourself, author Jaime Jay shares how he built a seven-figure business by focusing on the power of creating systems and processes so he could stop doing the wrong things and focus on doing his best work. After other business professionals kept asking him to explain what he was doing differently, Jay compiled his best strategies and systems, hoping readers could learn from his successes and his mistakes. Through personal stories and professional examples, he teaches leaders how to build a strong company ...

The new voice of leadership will change the world! This expert collaboration led by Jill "GiGi" Austin brings you the world’s most experienced, passionate, and heart-centered leaders who share stories and strategies to guide the next steps on your journey. What if there’s something you haven’t learned about leadership yet that could change your life or business? The authors here encourage the accountability, courage, and self-mastery authentic leaders need to succeed.

Ready to Lead Projects That Inspire, Innovate, and Dominate the Market? Unlock the A-to-Z Playbook for Creating, Launching, and Managing Market-Winning Products. In today's hyper-competitive landscape, the vast majority of new products fail. The difference between a breakout success and a costly failure isn't luck—it's a mastery of the product development process. From navigating market uncertainty and avoiding feature creep to aligning teams and securing funding, the path from idea to launch is fraught with challenges. Are you equipped with the right strategies to turn your vision into a...

This guide will walk you step by step through all the essential phases of finding new products for your business. Sometimes the only way a company can expand sales is by introducing a new product. The current products have reached their sales peak. Moreover, they cannot be modified to generate additional sales. It becomes a question of where to look for a new product that can be made and sold at a profit. This guide speaks to that question. It discusses a practical approach to the selection of a suitable new product and suggests sources that can be helpful to finding such a product. My name...

New product launches are risky. But disciplined innovation practices lead to success rates well above industry benchmarks. Predictable Winners is a comprehensive handbook of best practices for improving the odds of success at every step of the innovation journey - from concept development through commercial launch and beyond. Product leaders, innovation teams, and senior executives will find practical insights to reduce product risk and improve R&D effectiveness and ROI, while delighting customers with a pipeline of compelling new products and services.

The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim...

If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

You can spend weeks crafting a beautiful commercial…and lose your audience in under a second. Welcome to 2026, where the scroll decides what lives and what dies. Brands are pouring billions into short-form video, but most of that content falls into two camps: polished work that gets ignored or fast content that falls apart. SCRIPT SHOOT SCROLL: Old Rules, New Speed is the bridge between them. This is not a filmmaking textbook. It’s not a “go viral” gimmick guide. It’s a practical system for making content that actually works. Inside, you’ll learn how to: Hook attention in the ...

A complete doctrine on New Product Development should include four major parts: 1. Basic Themes for Insight and Understanding 2. Examples based on actual new product launches to illustrate those themes 3. A summary of messages and any “take-away” from the themes 4. A Foundation of Rules from which specific advice and guidance can be derived for a given situation This handbook is designed for practitioners involved in new products and product improvements. This handbook addresses items 1 and 2 above. Of course the teaching of a subject where the rules are presented first and then ...

You've launched your first product. Now the terrifying question hits: "What's next?" The fear of being a "one-hit wonder" keeps many solopreneurs from building a truly sustainable business. They don't have a system for innovation, so they get stuck, endlessly tweaking their first product, too afraid to create the next one. What if your audience could just tell you exactly what to build next? Planning Your Next Product is Day 20 of your 30-day challenge. This book gives you a simple system to end the guesswork of product development forever. You'll learn how to listen to the signals your ...

Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.