Mass Market

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

A woman boards a plane in the African country of Burkina Faso having just completed a targeted assassination for the state of Israel. Two minutes later, her plane is blown out of the sky. Over 6,000 miles away, former Navy SEAL James Reece watches the names and pictures of the victims on cable news. One face triggers a distant memory of a Mossad operative attached to the CIA years earlier in Iraq—a woman with ties to the intelligence services of two nations…a woman Reece thought he would never see again.

Unlock the secrets of success in today's fast-paced marketplace with "Marketing to the Masses." This compelling eBook offers a comprehensive guide to effectively positioning your brand and capturing the attention of your target audience. Navigate the complexities of modern marketing with ease—whether you're a small business owner, an entrepreneur, or a seasoned marketer. Start your journey with an introduction to the dynamics of the market landscape and discover the new rules of engagement. Learn to identify your unique market position by analyzing competitors, finding untapped ...

For centuries charlatans have been bamboozling victims. But today, charlatanry is more lucrative and global than ever. Using the power of digital technology, our age’s charlatans have spun a worldwide web of exploitation on an unprecedented scale. In Charlatans, global affairs experts Moisés Naím and Quico Toro investigate how charlatans fool us and why they’ve become so influential today. They argue that modern charlatans exploit the same weak points in human cognition as the snake-oil salesmen of the old West.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

Unlock the secrets to mass-market success with Selling to the Masses: Cash In on the Herd Mentality. In today's world, understanding how to sell effectively is the key to dominating your niche and reaching a vast audience. This book reveals the psychology behind herd mentality and shows you how to tap into it to boost your sales. You'll discover proven techniques and strategies on how to sell your product or service to large groups. Whether you're just starting out or looking to sharpen your sales skills, this book is your roadmap to building a business that thrives on mass appeal. It’s ...

Lana Granger lives a life of lies. She has told so many lies about where she comes from and who she is that the truth is like a cloudy nightmare she can’t quite recall. About to graduate from college and with her trust fund almost tapped out, she takes a job babysitting a troubled boy named Luke. Expelled from schools all over the country, the manipulative young Luke is accustomed to controlling the people in his life. But, in Lana, he may have met his match. Or has Lana met hers?

The "mind-reading" system that is revolutionizing online business. Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking.

It's happening everywhere we look: the industrial, the synthetic, and the mass-produced are making way for the artisanal, the organic, and the small-batch. We care about how things are made. We want to invest in our neighbor, not a distant executive. We choose to spend more for responsibly produced, locally sold, higher quality chocolate than for the Hershey bar we enjoyed a few years ago.

What if your book could make you a millionaire—even if you never sold 100 copies? In this bold and eye-opening guide, Jamaican authorpreneur C. Ruth Taylor unveils three Million-Dollar Book Secrets—a revolutionary approach to making a million dollars with your book without relying on mass book sales. If you’re a Caribbean author or creative in a developing country, this book will help you shift from simply writing books to building purposeful, profitable platforms. Inside, you’ll discover: How to develop a Million-Dollar Money Mindset Ruth’s winning 90-Day Authorpreneur Blueprint ...

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

The rule book has changed. You attend a business networking event and meet Jack. You buy him coffee to foster a relationship. Point scored. Jack has the potential to be your new customer and even leads you to new business. Feeling pretty good, you go to another function. You're impressed with the influential speaker at the event. She walks off stage to a lineup of people who want to meet her. You figure, what the heck? I'll invite her for a coffee, too. Wrong. Quite honestly, you could be pushing away an influential connection without knowing it.

This is the story of Bud n' Mary's Marina in Islamorada, Florida Keys. For more than a century sportsmen and women have been coming to the Keys to enjoy the beautiful weather and world class fishing. Bud n' Mary's Marina is at the center of the universe for Keys marinas. Many world record catches have been made out of Bud n' Mary's, and the roster of guides, captains, anglers, and celebrities operating out of that marina is a Who's Who of sport fishing. Called the "Sportsfishing Capitol of the World," the action out of Bud n' Mary's is unmatched anywhere in the world. Unique to this marina ...

"That can't be right, that's cannibalism!" No one ever said that God never challenged us or did something unexpected. But this claim about the words of Jesus in John 6 either we have thought, or likely heard, if we run in Christian circles. We can argue that we've had controversial prophecies before, like in Isaiah: "Therefore the Lord himself shall give you a sign; Behold, a virgin shall conceive, and bear a son, and shall call his name Immanuel" that God has given us to understand His amazing plans. While Bible-believing Christians today are willing to believe what many Jews still find ...