Marketing Theater

The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.

Did you know that only one in five musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art, you'll learn precisely what makes a successful Broadway show. Marketing Broadway is for anyone who wants to know why good shows don’t always succeed. It’s for the theater aficionado, the business person, but most importantly, it’s for the artist in you!

The Complete Guide to Distributing an Indie Film provides a step-by-step guide for setting up distribution for your film. It is designed primarily for independent filmmakers who are distributing their first few films with budgets ranging from under $200,000 to a few million. The audiobook is drawn from the author’s experiences in distributing and promoting her own feature film, attending festivals and conferences, going to the AFM, helping clients who have set up theatrical screenings, and doing research on recent developments and trends in distribution.