How To Protect Your Business

With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.

In Catch Me if You Can, Frank W. Abagnale recounted his youthful career as a master imposter and forger. In The Art of the Steal, Abagnale tells the remarkable story of how he parlayed his knowledge of cons and scams into a successful career as a consultant on preventing financial foul play—while showing you how to identify and outsmart perpetrators of fraud.

Do you want to find the best name for your business in the United States? If you are a US or foreign entrepreneur, this practical guide is for you! This second guide in the Yes to Entrepreneurs® series will help you understand the essential characteristics of your business name. It will also provide you with the tools you need to choose and protect your company name in the United States and around the world.

Want more success? More power? More money? Powerful communication remains a key to all of that. Many of us dig our careers into a hole with our mouths. We let others label our lives. Instead of controlling the way others perceive us, we allow them to get the wrong impressions. Mention Disney and people think “family entertainment." Say "Mercedes Benz" and automotive elegance comes to mind. What pops into people's heads when your name enters a conversation? That's the part you need to control! Use this book to develop your effective personal brand. Communicate so well that people trust you...

In this book, I will explain everything you need to know to start managing your money better and change your financial situation.

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.

People seem to have the misconception that only a select few are able to unleash a steady flow of creative genius. That is not true at all. The fact is, creativity is very much like a muscle that needs to be exercised in order to consistently give out great results.

Protect Your Achilles Heel mirrors the immensely successful model created by Roberts in his two previous best sellers Leadership Secrets of Attila the Hun and Victory Secrets of Attila the Hun. In that series, Roberts applied Attila's cunning leadership secrets to the modern business world.