The Business Fortress
How to Grow, Protect, and Exit Your Business with Confidence
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The Business Fortress
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This book isn’t written for Wall Street titans or Silicon Valley startups. It’s for the real business owners who carry the risks every day.
If you own a small or mid-sized business — where your signature is on the loans, your family depends on your success, and unexpected setbacks could jeopardize everything you’ve built — The Business Fortress was written for you.
In today’s uncertain economy, surviving isn’t about hustle and hope — it’s about building a fortress.
In The Business Fortress, business expert David C. Barnett and CERTIFIED FINANCIAL PLANNER™ Professional Mark Willis reveal a practical blueprint for entrepreneurs who want to protect their companies, their wealth, and their future.
You'll learn:
- Why strong cash flow isn't enough — and how to truly safeguard your business
- How to see your business the way bankers and landlords do (and why it matters)
- Strategies to boost liquidity, lower risk, and build financial resilience
- How to create your own private financial "moat" without relying on lenders
- How to prepare your business for a successful transition or exit — on your terms
This book isn’t about theory. It’s a real-world guide for entrepreneurs who want to stop living at the mercy of market swings, economic shocks, or personal emergencies.
If you want a stronger, safer, and smarter business — one that truly supports your life and legacy — The Business Fortress is your essential roadmap.