History Public Relations

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

Bringing together the most influential scholars in the field, the fifth edition of this best-selling book provides unrivaled coverage of international relations theories and arguments.

The Doomsday Machine is Ellsberg's hair-raising insider's account of the most dangerous arms buildup in the history of civilization, whose legacy - and renewal under the Obama administration - threatens the very survival of humanity. It is scarcely possible to estimate the true dangers of our present nuclear policies without penetrating the secret realities of the nuclear strategy of the late Eisenhower and early Kennedy years, when Ellsberg had high-level access to them.

When turmoil strikes world monetary and financial markets, leaders invariably call for "a new Bretton Woods" to prevent catastrophic economic disorder and defuse political conflict. The name of the remote New Hampshire town where representatives of 44 nations gathered in July 1944, in the midst of the century's second great war, has become shorthand for enlightened globalization.

This book by military strategist Andrew F. Krepinevich, Jr., is the definitive take on the race for military dominance in the twenty-first century. It shows how militaries that successfully pursue disruptive innovation can gain a major advantage over their rivals, while those that fail to do so risk exposing their countries to great danger.

In A Splendid Exchange, William J. Bernstein tells the extraordinary story of global commerce from its prehistoric origins to the myriad controversies surrounding it today. He transports listeners from ancient sailing ships that brought the silk trade from China to Rome in the second century to the rise and fall of the Portuguese monopoly in spices in the 16th.

Trade disputes are usually understood as conflicts between countries with competing national interests, but as Matthew C. Klein and Michael Pettis show in this book, they are often the unexpected result of domestic political choices to serve the interests of the rich at the expense of workers and ordinary retirees. Klein and Pettis trace the origins of today's trade wars to decisions made by politicians and business leaders in China, Europe, and the United States over the past 30 years.

Using examples from a wide variety of conflicts, Lawrence Freedman shows that successful military command depends on the ability not only to use armed forces effectively, but also to understand the political context in which they are operating.

In the first intellectual history of neoliberal globalism, author Quinn Slobodian follows a group of thinkers from the ashes of the Habsburg Empire to the creation of the World Trade Organization to show that neoliberalism emerged less to shrink government and abolish regulations than to redeploy them at a global level.

In 1991, the United States was the only global superpower. It seemed that the 21st century, like the 20th, would belong to America. Then came the stock market bubble, the costly foreign unilateralism of the younger Bush presidency, and the financial catastrophe of 2008. Meanwhile, China was rising and the Middle East was awakening politically. Today it is clear that America is vulnerable - to domestic and international decline and unregulated greed.

Blood Runs Coal comes at a time of resurgent labor movements in the United States and the current administration's attempts to bolster the fossil-fuel industry. Brilliantly researched and compellingly written, it sheds light on the far-reaching effects of industrial and socioeconomic change that unfold across America to this day.

From the Industrial Revolution to the age of artificial intelligence, The Technology Trap takes a sweeping look at the history of technological progress and how it has radically shifted the distribution of economic and political power among society’s members.

A smart and charming romantic comedy about a popstar and the publicist pulling his strings that Kirkus calls a "Cinderella for the modern age." Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot...

American military bases encircle the globe with nearly 1,000 locations in foreign lands. These bases are usually taken for granted or overlooked entirely. But, in an eye-opening account, Base Nation shows that the worldwide network of bases brings with it a panoply of ills - and actually makes the nation less safe in the long run.

America in Retreat identifies a profound crisis on the global horizon. As Americans seek to withdraw from the world to tend to domestic problems, America’s adversaries spy opportunity. Vladimir Putin's ambitions to restore the glory of the czarist empire go effectively unchecked, as do China's attempts to expand its maritime claims in the South China Sea, as do Iran's efforts to develop nuclear capabilities.

For the better part of the last half century, the United States has been the world's police, claiming to defend ideologies, allies, and our national security through brute force. But is military action always the most appropriate response? Drawing on his vast experience, retired four-star general Tony Zinni argues that we have a lot of work to do to make the process of going to war-or not-more clear-eyed and ultimately successful.

What can the United States do to help realize its dream of a peaceful, democratic Middle East? Stephen Kinzer offers a surprising answer in this paradigm-shifting book. Two countries in the region, he argues, are America's logical partners in the 21st century: Turkey and Iran.

In the last few years, China's aid program has leapt out of the shadows. But China's tradition of secrecy about its aid fueled rumors and speculation, making it difficult to gauge the risks and opportunities provided by China's growing embrace. This well-timed book, by one of the world's leading experts, provides the first comprehensive account of China's aid and economic cooperation overseas. Deborah Brautigam tackles the myths and realities, explaining what the Chinese are doing, how they do it, how much aid they give, and how it all fits into their "going global" strategy.