History Public Relations

In A Splendid Exchange, William J. Bernstein tells the extraordinary story of global commerce from its prehistoric origins to the myriad controversies surrounding it today. He transports listeners from ancient sailing ships that brought the silk trade from China to Rome in the second century to the rise and fall of the Portuguese monopoly in spices in the 16th.

Trade disputes are usually understood as conflicts between countries with competing national interests, but as Matthew C. Klein and Michael Pettis show in this book, they are often the unexpected result of domestic political choices to serve the interests of the rich at the expense of workers and ordinary retirees. Klein and Pettis trace the origins of today's trade wars to decisions made by politicians and business leaders in China, Europe, and the United States over the past 30 years.

In the first intellectual history of neoliberal globalism, author Quinn Slobodian follows a group of thinkers from the ashes of the Habsburg Empire to the creation of the World Trade Organization to show that neoliberalism emerged less to shrink government and abolish regulations than to redeploy them at a global level.

In 1991, the United States was the only global superpower. It seemed that the 21st century, like the 20th, would belong to America. Then came the stock market bubble, the costly foreign unilateralism of the younger Bush presidency, and the financial catastrophe of 2008. Meanwhile, China was rising and the Middle East was awakening politically. Today it is clear that America is vulnerable - to domestic and international decline and unregulated greed.

This book by military strategist Andrew F. Krepinevich, Jr., is the definitive take on the race for military dominance in the twenty-first century. It shows how militaries that successfully pursue disruptive innovation can gain a major advantage over their rivals, while those that fail to do so risk exposing their countries to great danger.

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

What happens when you take on the establishment? In Adults in the Room, renowned economist and former finance minister of Greece Yanis Varoufakis gives the full, blistering account of his momentous clash with the mightiest economic and political forces on earth.

The Doomsday Machine is Ellsberg's hair-raising insider's account of the most dangerous arms buildup in the history of civilization, whose legacy - and renewal under the Obama administration - threatens the very survival of humanity. It is scarcely possible to estimate the true dangers of our present nuclear policies without penetrating the secret realities of the nuclear strategy of the late Eisenhower and early Kennedy years, when Ellsberg had high-level access to them.

Bringing together the most influential scholars in the field, the fifth edition of this best-selling book provides unrivaled coverage of international relations theories and arguments.

Fred Kaplan, hailed by The New York Times as “a rare combination of defense intellectual and pugnacious reporter,” takes us into the White House Situation Room, the Joint Chiefs of Staff’s “Tank” in the Pentagon, and the vast chambers of Strategic Command to bring us the untold stories - based on exclusive interviews and previously classified documents - of how America’s presidents and generals have thought about, threatened, broached, and just barely avoided nuclear war from the dawn of the atomic age until today.

The inside story of how America's enemies launched a cyberwar against us - and how we've learned to fight back. In this dramatic audiobook, former assistant attorney general John P. Carlin takes listeners to the front lines of a global but little-understood fight as the Justice Department and the FBI chases down hackers, online terrorist recruiters, and spies.

Using examples from a wide variety of conflicts, Lawrence Freedman shows that successful military command depends on the ability not only to use armed forces effectively, but also to understand the political context in which they are operating.

When turmoil strikes world monetary and financial markets, leaders invariably call for "a new Bretton Woods" to prevent catastrophic economic disorder and defuse political conflict. The name of the remote New Hampshire town where representatives of 44 nations gathered in July 1944, in the midst of the century's second great war, has become shorthand for enlightened globalization.

The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.

American military bases encircle the globe with nearly 1,000 locations in foreign lands. These bases are usually taken for granted or overlooked entirely. But, in an eye-opening account, Base Nation shows that the worldwide network of bases brings with it a panoply of ills - and actually makes the nation less safe in the long run.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

The award-winning author of The Battle of Bretton Woods reveals the gripping history behind the Marshall Plan—told with verve, insight, and resonance for today.

In the wake of World War II, with Britain’s empire collapsing and Stalin's on the rise, US officials under new secretary of state George C. Marshall set out to reconstruct western Europe as a bulwark against communist authoritarianism. Their massive, costly, and ambitious undertaking would confront Europeans and Americans alike with a vision at odds with their history and self-conceptions. In the process, they would drive the creation of NATO, the European Union, and a Western identity that continues to shape world events.

Focusing on the critical years 1947 to 1949, Benn Steil’s thrilling account brings to life the seminal episodes marking the collapse of postwar US-Soviet relations—the Prague coup, the Berlin blockade, and the division of Germany. In each case, we see and understand like never before Stalin’s determination to crush the Marshall Plan and undermine American power in Europe.

Given current echoes of the Cold War, as Putin’s Russia rattles the world order, the tenuous balance of power and uncertain order of the late 1940s is as relevant as ever. The Marshall Plan provides critical context into understanding today’s international landscape. Bringing to bear fascinating new material from American, Russian, German, and other European archives, Steil’s account will forever change how we see the Marshall Plan and the birth of the Cold War. A polished and masterly work of historical narrative, this is an instant classic of Cold War literature.

In The Emergency State, leading global affairs commentator David C. Unger reveals the hidden costs of America's obsessive pursuit of absolute national security. In the decades since World War II, presidents from both parties have assumed broad war-making powers never intended by the Constitution and intervened abroad to preserve our credibility rather than our security, while trillions of tax dollars have been diverted from essential domestic needs to the Pentagon. Yet ironically, this pursuit has not just damaged our democracy and undermined our economic strength....

Blood Runs Coal comes at a time of resurgent labor movements in the United States and the current administration's attempts to bolster the fossil-fuel industry. Brilliantly researched and compellingly written, it sheds light on the far-reaching effects of industrial and socioeconomic change that unfold across America to this day.

Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger, a brilliant diplomat and political scientist whose unprecedented achievements as a negotiator have been universally acknowledged. Now, Kissinger the Negotiator provides a groundbreaking analysis of Kissinger’s overall approach to making deals and his skill in resolving conflicts - expertise that holds powerful and enduring lessons.