History Public Relations

When turmoil strikes world monetary and financial markets, leaders invariably call for "a new Bretton Woods" to prevent catastrophic economic disorder and defuse political conflict. The name of the remote New Hampshire town where representatives of 44 nations gathered in July 1944, in the midst of the century's second great war, has become shorthand for enlightened globalization.

Using examples from a wide variety of conflicts, Lawrence Freedman shows that successful military command depends on the ability not only to use armed forces effectively, but also to understand the political context in which they are operating.

Bringing together the most influential scholars in the field, the fifth edition of this best-selling book provides unrivaled coverage of international relations theories and arguments. 

The Doomsday Machine is Ellsberg's hair-raising insider's account of the most dangerous arms buildup in the history of civilization, whose legacy - and renewal under the Obama administration - threatens the very survival of humanity. It is scarcely possible to estimate the true dangers of our present nuclear policies without penetrating the secret realities of the nuclear strategy of the late Eisenhower and early Kennedy years, when Ellsberg had high-level access to them.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.

Master Crisis Management: Transform Your Tech Startup's Challenges into Triumphs! As a startup founder or part of a PR team, you know that the tech world is fraught with potential crises that can threaten your company's reputation and success. Whether it's a data breach, product failure, or social media backlash, the stakes are high, and the pressure is immense. You need a reliable guide to navigate these turbulent waters and emerge stronger than ever. Equip your startup with proven crisis management techniques to navigate public relations challenges in the tech world with the PR Playbook: ...

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

In The Crash of Flight 3804, Investigative Journalist Charlotte Dennett digs into her father’s counterintelligence work, which pitted him against America’s wartime allies - the British, the French, and the Russians - in a covert battle for geopolitical and economic influence in the Middle East. Through vivid storytelling, extensive research, and deep analysis of region-defining maps, she reveals how feverish competition among intelligence networks, military, and Big Oil interests have fueled indiscriminate attacks and targeted killings that continue to this day.

Success in war ultimately depends on the consolidation of political order. Nadia Schadlow argues that the steps needed to consolidate a new political order are not separate from war. They are instead an essential component of war and victory.

A smart and charming romantic comedy about a popstar and the publicist pulling his strings that Kirkus calls a "Cinderella for the modern age." Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot...

Most global citizens are well aware of the explosive growth of the Chinese economy. Indeed, China has famously become the "workshop of the world." Yet, while China watchers have shed much light on the country's internal dynamics - China's politics, its vast social changes, and its economic development - few have focused on how this increasingly powerful nation has become more active and assertive throughout the world.

A celebration of the life of Queen Elizabeth II, showing us that the Queen's qualities of duty, self-sacrifice and love of country were present in her from an early age. 'The moments in life of "knowing". On Bognor Beach, with Grandpa England, she had "known" that he, and Papa, and she, would...

Where Gilded Age Titans, Wall Street Bankers, and Visionary Leaders Defined Modern Enterprise What made the minds that built the American industrial machine and modern global commerce tick? In Modern Eloquence: Business, Industry, and Professions (Volume V), readers are given a front-row seat to the most pivotal business addresses, lectures, and summit speeches of the early twentieth century. Compiled during the formative era of modern capitalism, this anthology captures the raw insight, strategic philosophy, and persuasive power of the titans, financiers, and innovators who shaped the ...

Covering the period from 1936 to 1953, Empire of Ideas reveals how and why image first became a component of foreign policy, prompting policymakers to embrace such techniques as propaganda, educational exchanges, cultural exhibits, overseas libraries, and domestic public relations.

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact. How did frustration become strategy and hope sustain...

Although their lives weren’t great, at least they had survived the Fall and were able to start putting things back together again. But then his best friend - the woman who is almost an older sister to him and who saved his life the day the bombs fell - gets sick and needs something only he can get for her. Nanites from a secret facility that may be able to help her.

This book focuses on the constant tension between democracy and conspiratorial behavior in the new global order. It addresses the prevalence of conspiracy theories in the phenomenon of Donald Trump and Trumpism, and the paranoid style of American politics that existed long before, first identified with Richard Hofstadter. Hellinger looks critically at both those who hold conspiracy theory beliefs and those who rush to dismiss them.

Cogently, thoughtfully, powerfully, Pfaff lays out the historical roots behind the American exceptionalism that animates our politics and foreign relations - and makes clear why it is flawed and must ultimately fail. Those roots lie in the secularization of western society brought about by the Enlightenment, and in America's effective separation from the common history of the west during the 19th and early parts of the 20th century, during which it failed to gain "the indispensable experience Europeans have acquired of modern ideological folly and national tragedy."

In The Obama Doctrine, Colin Dueck analyzes and explains what the Obama Doctrine in foreign policy actually is and maps out the competing visions on offer from the Republican Party. Dueck, a leading scholar of US foreign policy, contends it is now becoming clear that Obama's policy of international retrenchment is in large part a function of his emphasis on achieving domestic policy goals. There have been some successes in the approach, but there have also been costs.