Health Care Marketing

While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.

In Modernizing Medicare, editors Robert Emmet Moffit and Marie Fishpaw bring together a rare combination of leading scholars and policy practitioners to outline a vision for Medicare reform and provide solutions for the millions of seniors whose health care depends on it. Contributors include a former Medicare trustee, a former Medicare administrator, and a former director of the Congressional Budget Office.

Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care. This book demonstrates that real change is very personal and has to start at the top - whether you're an executive, governing board member, manager, or physician.  

The American health-care system is failing us. It is a frustratingly complex, opaque, and unaffordable system that results in suboptimal care and a deterioration of the welfare of the majority of American families. The experience of the past few decades and the recent ravaging pandemic has shown us that doing more of the same is not going to deliver us from this dilemma. But there is hope. There is a way to create a more accessible, consumer-friendly, safer, and affordable system of care for all of us.

Based on three years of research and more than 300 firsthand interviews with experts, Your Best Health Care Now is your easy-to-follow, real-world guide to making today's health system work for you. You'll learn all the smart moves and timely tips to get better care and save hundreds, if not thousands, of dollars - no matter what your concerns may be. Whether you're trying to book a free checkup, negotiate with a surgeon, or worrying about high insurance deductibles and rising premiums, Your Best Health Care Now has the answers you need.

Press Ganey's chief nursing officer Christina Dempsey has worked everywhere in healthcare, from the ward floor to the hospital boardroom. She has also experienced the system as a patient and as a family member of a critically ill patient. In The Antidote to Suffering, this 30-year healthcare veteran and patient-experience thought leader argues that the key to improving healthcare is to reduce the suffering - physical, psychological, and emotional - of patients and caregivers alike through Compassionate Connected CareTM.

What is the role of activists and civil society in defining and defending the collective good in healthcare, especially in cases where that good seems to be heavily shaped by market dynamics? Presenting conceptual and empirical studies from a variety of healthcare contexts and theoretical perspectives, this book addresses this vital question by drawing together multidisciplinary scholarship from science and technology studies, sociology, organization studies, marketing, philosophy, and public health.

Award-winning investigative journalist and contributing Wired editor Scott Carney leads listeners on a breathtaking journey through the macabre underworld of the global body bazaar, where organs, bones, and even live people are bought and sold on The Red Market. The Red Market sheds a blazing new light on the disturbing, billion-dollar business of trading in human body parts, bodies, and child trafficking, raising issues and exposing corruptions almost too bizarre and shocking to imagine.

NEW Edition 2024. How to promote your practice -- for all healthcare providers who want to build their practices with a well-paying clientele: Physicians, Nurses, Chiropractors, Physical Therapists, Massage Therapists, Dentists, Orthodontists, Nutritionists, Cosmetic Surgeons, Alternative and Holistic Health Practitioners, etc. This is the most valuable and relevant piece of information available for healthcare providers on how to get new, well-paying, cash-paying patients. You will gain valuable practice growth information by reading this book and making immediate use of the ideas. All of ...

Research shows that nothing impacts patient experiences more than the quality of communication. The key to better healthcare outcomes is communication. Over the past four decades, the Academy of Communication in Healthcare has worked tirelessly with health systems, teaching communication skills that put relationships - between patients and providers, as well as among providers - at the center of care. Now, for the first time, ACH's proven and effective methodology is detailed in this invaluable step-by-step guide.

Discover the comprehensive guide to starting and thriving in your own Montessori-based home child care business with our latest eBook, "Child Care at Home: Your Complete Guide to Montessori-Based Home Child Care." This empowering and informative resource takes you on an exciting journey, unlocking your potential to transform your home into a thriving Montessori-based child care environment. "Child Care at Home" provides an in-depth understanding of the Montessori philosophy, delivering step-by-step guidance on setting up your Montessori home-based environment. From legal considerations and ...

No matter how busy you are, the proven self-care strategies in this practical audiobook will help you feel happier, healthier, calmer, and more in control. You’ll learn lessons from evidence-based holistic therapy and coaching with hundreds of clients over 12 years of practice.

As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market.

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has transformed with the rise in digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician Harshit Jain, MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.

Even before COVID hit, hospitals and healthcare systems in America were facing increased competition, new healthcare models, and changing consumers habits. After COVID, these issues are exacerbated. It is essential for organizations to identify their point of difference to create a compelling reason for consumers to choose them over the competition. Updated for the post-COVID economy, we've taken our ideas, experiences, and hospital marketing expertise and packaged it into this collection of educational essays. 

Most of us have definitely heard, bought, sold or owned NFTs in some manner over the last couple years. But how did they come about? How did they gain their value as the third best returning asset class in history? And where can you buy, store and sell them? This book explores early NFT marketplaces, how to apply them to own your content and data, and how to take control of your most valuable information. This sixteenth book in the Crypto Hipster series, entitled My Web 3 NFT Went to the Market, draws upon four Crypto Hipster podcasts. Amelia Tomasicchio, the founder of Cryptonomist, ...

Step into the captivating world of Duroc pig rearing with "The Complete Guide to Raising Duroc Pigs". Perfect for both budding pig farmers and seasoned swine enthusiasts alike, this comprehensive and enlightening guide unearths the intricacies and rewards of nurturing these unique animals. Starting with a deep dive into the history, origin, and notable characteristics of Duroc pigs, this expansive guide provides a holistic understanding of these robust animals. This foundation sets you up to make informed decisions when selecting your breeding stock, considering age and health, and ...

In this groundbreaking book, the Queen of Cosmetic Marketing Huyen Truong, founder of the leading patient-generating agency Online Marketing for Doctors, reveals her secrets and step-by-step formulas to becoming the celebrity authority in any cosmetic surgery niche and generating an endless stream of new patients to your practice.

When it comes to our healthcare, we all want the same thing: the care we need, when we need it from people we choose, at a price we can afford. Americans are confused about how to achieve this. Why must all Americans have the same healthcare structure? If Californians want a single-payer system, if Texans want market-based medicine, and if New Yorkers want Obamacare, why should Washington say no to 86 million Americans?

Dive into the compelling world of raising Tamworth pigs with "Thriving with Tamworths," your comprehensive guide to a fulfilling and profitable foray into sustainable farming. This well-crafted eBook, packed with detailed chapters and insightful sections, covers all you need to know about this unique breed, from their general characteristics right through to creating an optimal environment for their well-being. Are you dreaming of setting up a ranch? Discover essential tips on selecting the perfect sites, designing appropriate housing conditions, and managing your pastures effectively. ...