Hacking Customer Growth

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site...

Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know...

What if I said that there is a way to acquire many more customers with low-cost, consistent, replicable, and data-driven marketing strategies? Now we’re talking! Hacking Product Sales Growth: A Guide to Expedite the Growth of Your Organization is full of tips and tools you can use to improve your business's growth. Whether you feel your business has plateaued or you want to capitalize on a recent uplift, this book has all the information you need to generate further success.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

STP in marketing stands for Segmentation, Targeting, and Positioning. The STP model helps marketers craft their messaging and develop and deliver tailored and relevant messages that engage segmented, target audiences. The STP approach is helpful in developing a digital strategy for content marketing. You can use STP to apply marketing personas and archetypes that help develop relevant and targeted digital communications. STP is an audience and customer approach to marketing. The goal is to deliver relevant messages to commercially attractive audience segments. STP focuses on identifying the...

In this book you will learn where to get vacation and restaurant vouchers for pennies on the dollar, how to go from zero to 3000 website visitors literally overnight, and more.