Great Marketing
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Financial Literacy: Finding Your Way in the Financial Markets
- By: Connel Fullenkamp, The Great Courses
- Narrated by: Connel Fullenkamp
- Length: 11 hrs and 35 mins
- Unabridged
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With record-breaking highs one minute and economy-rocking lows the next, it can seem as if there's no way to feel truly comfortable in the mysterious world of finance. But there is, and it's more accessible than you might think. Financial Literacy: Finding Your Way in the Financial Markets is an essential primer on this domain, from its functions, strengths, and possibilities to its weaknesses and vulnerabilities
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Clear, Concise and Easy Listening
- By Lynn on 09-26-13
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Financial Literacy: Finding Your Way in the Financial Markets
- Narrated by: Connel Fullenkamp
- Series: The Great Courses: Business & Economics
- Length: 11 hrs and 35 mins
- Release date: 08-30-13
- Language: English
- By the final lecture, you'll understand just how interdependent the world's markets have become; feel newly at ease in the realm of stocks, bonds, derivatives, and credit....
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The Day the Bubble Burst
- A Social History of the Wall Street Crash of 1929
- By: Gordon Thomas, Max Morgan-Witts
- Narrated by: David Colacci
- Length: 21 hrs and 34 mins
- Unabridged
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The New York Times best seller that tells the story of an overheated stock market and the financial disaster that led to the Great Depression of the 1930s. A riveting living history about Black Tuesday, October 29, 1929. Captures the era, the intoxicating expectancy, the hope that ruled men's heart and minds before the bubble burst and the black despair of the decade that followed.
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Thorough and fascinating
- By Bowen Florsheim on 04-23-21
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The Day the Bubble Burst
- A Social History of the Wall Street Crash of 1929
- Narrated by: David Colacci
- Length: 21 hrs and 34 mins
- Release date: 03-02-21
- Language: English
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The New York Times best seller that tells the story of an overheated stock market and the financial disaster that led to the Great Depression of the 1930s. A riveting living history about Black Tuesday, October 29, 1929....
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The Little Book of Market Wizards
- Lessons from the Greatest Traders
- By: Jack D. Schwager
- Narrated by: Danny Campbell
- Length: 3 hrs and 49 mins
- Unabridged
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What differentiates the highly successful market practitioners - the Market Wizards - from ordinary traders? What traits do they share? What lessons can the average trader learn from those who achieved superior returns for decades while still maintaining strict risk control? In The Little Book of Market Wizards, Jack Schwager seeks to distill what he considers the essential lessons he learned in conducting nearly four dozen interviews with some of the world's best traders.
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MARKET WIZARDS GREATEST HITS
- By Donald Vandenbord on 11-25-23
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The Little Book of Market Wizards
- Lessons from the Greatest Traders
- Narrated by: Danny Campbell
- Length: 3 hrs and 49 mins
- Release date: 07-27-20
- Language: English
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An accessible look at the art of investing and how to adopt the practices of top professionals....
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- By: Denise Lee Yohn
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Unabridged
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Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
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I loved the books
- By Zangano on 08-19-23
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Release date: 07-27-20
- Language: English
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Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights....
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The Greatest Salesman in the World
- By: Og Mandino
- Narrated by: Mark Bramhall
- Length: 2 hrs and 33 mins
- Unabridged
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The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.
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Great book to revisit and listen to
- By Terry on 11-02-16
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The Greatest Salesman in the World
- Narrated by: Mark Bramhall
- Series: The Greatest Salesman in the World, Book 1
- Length: 2 hrs and 33 mins
- Release date: 11-01-16
- Language: English
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The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years....
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- By: Clayton M. Christensen
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
- Unabridged
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His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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This book is best read, not heard
- By Andrea Rudert on 09-09-17
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
- Release date: 04-18-17
- Language: English
- Innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership....
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What Great Salespeople Do
- The Science of Selling Through Emotional Connection and the Power of Story
- By: Michael T. Bosworth, Ben Zoldan
- Narrated by: Ben Zoldan
- Length: 7 hrs and 48 mins
- Unabridged
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This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.
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A book of mediocre stories with a robotic reader
- By Xilla on 06-20-23
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What Great Salespeople Do
- The Science of Selling Through Emotional Connection and the Power of Story
- Narrated by: Ben Zoldan
- Length: 7 hrs and 48 mins
- Release date: 07-20-21
- Language: English
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This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes....
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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So much fluff.
- By Daniella on 05-17-19
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Release date: 04-30-19
- Language: English
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention....
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Now, Build a Great Business
- 7 Ways to Maximize Your Profits in Any Market
- By: Brian Tracy, Mark Thompson
- Narrated by: Brian Tracy, Mark Thompson
- Length: 5 hrs and 36 mins
- Unabridged
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Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.
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Brian Tracy Book narrated by Mark
- By Super Learner on 03-05-19
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Now, Build a Great Business
- 7 Ways to Maximize Your Profits in Any Market
- Narrated by: Brian Tracy, Mark Thompson
- Length: 5 hrs and 36 mins
- Release date: 01-27-11
- Language: English
- Don’t be daunted by a challenging economy and fierce competition....
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Be a Sales Superstar
- 21 Great Ways to Sell More, Faster, Easier in Tough Markets
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 2 hrs and 40 mins
- Unabridged
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Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries. Based on his detailed discussions with top salespeople and keen observations of their methods, these guidelines address both the inner and outer games of selling. Each chapter is dedicated to one principle, and all are time - and field - tested to boost sales and success.
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His books overlap with repeated content
- By Robert on 09-25-16
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Be a Sales Superstar
- 21 Great Ways to Sell More, Faster, Easier in Tough Markets
- Narrated by: Brian Tracy
- Length: 2 hrs and 40 mins
- Release date: 12-10-13
- Language: English
- Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries....
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Reinventing the Organization
- How Companies Can Deliver Radically Greater Value in Fast-Changing Markets
- By: Arthur Yeung, Dave Ulrich
- Narrated by: Steve Menasche
- Length: 9 hrs and 44 mins
- Unabridged
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The traditional hierarchical organization is dead, but what replaces it? Numerous new models - the agile organization, the networked organization, and holacracy, to name a few - have emerged, but leaders need to know what really works. How do you build an organization that is responsive to fast-changing markets? What kind of organization delivers both speed and scale, and how do you lead it? Arthur Yeung and Dave Ulrich provide leaders with a much-needed blueprint for reinventing the organization.
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Excellent read!
- By Abel Davila on 01-25-23
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Reinventing the Organization
- How Companies Can Deliver Radically Greater Value in Fast-Changing Markets
- Narrated by: Steve Menasche
- Length: 9 hrs and 44 mins
- Release date: 09-24-19
- Language: English
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The traditional hierarchical organization is dead, but what replaces it? Numerous new models - the agile organization, the networked organization, and holacracy, to name a few - have emerged, but leaders need to know what really works....
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The Hype Handbook
- 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
- By: Michael F. Schein
- Narrated by: Derek Shoales
- Length: 4 hrs and 58 mins
- Unabridged
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Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.
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Absolutely fantastic!
- By Danielle on 03-13-24
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The Hype Handbook
- 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
- Narrated by: Derek Shoales
- Length: 4 hrs and 58 mins
- Release date: 07-14-21
- Language: English
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Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how....
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Empathy in Action
- How to Deliver Great Customer Experiences at Scale
- By: Tony Bates, Dr. Natalie Petouhoff
- Narrated by: Jennifer Jill Araya
- Length: 9 hrs and 53 mins
- Unabridged
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By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.
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Empathy in Action
- How to Deliver Great Customer Experiences at Scale
- Narrated by: Jennifer Jill Araya
- Length: 9 hrs and 53 mins
- Release date: 08-25-23
- Language: English
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A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale....
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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85% fluff and 15% value.
- By Michael Bowie on 04-09-18
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Release date: 04-03-18
- Language: English
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....
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The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 37 mins
- Unabridged
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It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
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Great nibbles
- By L. Pelto on 09-21-16
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The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 37 mins
- Release date: 08-12-13
- Language: English
- It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story....
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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- By: Daymond John, Daniel Paisner
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
- Unabridged
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Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
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Great book for those who need inspiration.
- By ddsharper on 10-28-16
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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
- Release date: 09-27-16
- Language: English
- The FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur....
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The Great Reversal
- How America Gave Up on Free Markets
- By: Thomas Philippon
- Narrated by: Walter Dixon
- Length: 10 hrs and 1 min
- Unabridged
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Why are cellphone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics. Ultimately, he reached a surprising conclusion: American markets, once a model for the world, are giving up on healthy competition.
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Eye-opening, but better as a book - a must-READ
- By Ash on 11-29-19
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The Great Reversal
- How America Gave Up on Free Markets
- Narrated by: Walter Dixon
- Length: 10 hrs and 1 min
- Release date: 11-13-19
- Language: English
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Why are cellphone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics....
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The Money Illusion
- Market Monetarism, the Great Recession, and the Future of Monetary Policy
- By: Scott Sumner
- Narrated by: Steven Jay Cohen
- Length: 14 hrs and 6 mins
- Unabridged
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Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It's happened before. Just as Milton Friedman and Anna Schwartz led the economics community in the 1960s to reevaluate its view of what caused the Great Depression, the same may be happening now to our understanding of the first economic crisis of this century.
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Market Monetarism sounds like the way of the future
- By Thomas on 03-23-24
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The Money Illusion
- Market Monetarism, the Great Recession, and the Future of Monetary Policy
- Narrated by: Steven Jay Cohen
- Length: 14 hrs and 6 mins
- Release date: 11-23-21
- Language: English
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Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It's happened before....
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- By: Clayton M. Christensen
- Narrated by: Don Leslie
- Length: 2 hrs and 21 mins
- Abridged
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Great companies can fail: not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations, "disruptive technologies", that create the products and opportunities of the future.
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See "The Innovator's Solution" Instead
- By 3.14 on 09-10-10
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- Narrated by: Don Leslie
- Length: 2 hrs and 21 mins
- Release date: 11-27-07
- Language: English
- Great companies can fail: not because they do anything wrong, but because they do everything right....
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ADSCAM
- How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy
- By: Bob Hoffman
- Narrated by: Virtual Voice
- Length: 2 hrs and 44 mins
- Unabridged
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Story
"Fascinating...this is an eye-opening book" - Kirkus Reviews. Everywhere we go on the web we are being followed. Everything we do on the web is being catalogued. This is called tracking. Tracking is just a pleasanter word for spying. By tracking us, marketers know who we talk to, what we say, where we go, and what we do. They know who our friends are, what our interests are, what our bank balances look like, what our sexual preferences are, what our political leanings are, and where we are at any moment. The consequences of all this surveillance have become shocking, disturbing, and ...
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ADSCAM
- How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy
- Narrated by: Virtual Voice
- Length: 2 hrs and 44 mins
- Release date: 03-22-24
- Language: English
- "Fascinating...this is an eye-opening book" - Kirkus Reviews. Everywhere we go on the web we are being followed. Everything we do on the web is ...
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