Great Marketing

Why are cellphone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics. Ultimately, he reached a surprising conclusion: American markets, once a model for the world, are giving up on healthy competition.

The traditional hierarchical organization is dead, but what replaces it? Numerous new models - the agile organization, the networked organization, and holacracy, to name a few - have emerged, but leaders need to know what really works. How do you build an organization that is responsive to fast-changing markets? What kind of organization delivers both speed and scale, and how do you lead it? Arthur Yeung and Dave Ulrich provide leaders with a much-needed blueprint for reinventing the organization.

The Great Depression was more than an economic collapse — it was a test of endurance, faith, and determination for millions of people across America and around the world. In this compelling and accessible history, Surviving the Great Depression takes readers on a journey through one of the most challenging eras of the twentieth century. Blending clear explanations with vivid storytelling, it explores not only the causes and consequences of the Depression but also the ways ordinary people coped, adapted, and found hope in the darkest of times. Inside, you’ll discover: The Stock Market ...

With record-breaking highs one minute and economy-rocking lows the next, it can seem as if there's no way to feel truly comfortable in the mysterious world of finance. But there is, and it's more accessible than you might think. Financial Literacy: Finding Your Way in the Financial Markets is an essential primer on this domain, from its functions, strengths, and possibilities to its weaknesses and vulnerabilities

Of Galbraith's classic examination of the 1929 financial collapse, the Atlantic Monthly said:""Economic writings are seldom notable for their entertainment value, but this book is. Galbraith's prose has grace and wit, and he distills a good deal of sardonic fun from the whopping errors of the...

“This book was seminal in my life. I wouldn’t be living the life I’m living if it didn’t find me.”—Matthew McConaughey Ten ancient scrolls reveal priceless wisdom for changing your life in this evergreen classic with more than five million copies in print. A timeless fable with...

His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.

Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.

In this book you'll discover 101 great tips and ideas proven to kick-start your Facebook marketing. Special Bonus included Within This Book: The Simple Strategy That Made Me an Internet Millionaire There is a special breed of Online-Millionaires that are making money on the internet like crazy. You've probably never heard of them. They keep themselves and their activities under the radar. Why? because they follow a certain simple strategy and they don't want you or anyone else to discover it. This strategy has created more millionaires than you could ever think possible. How do I know? I am...

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.

Turn your business into a sales and marketing powerhouse! Every day, businesses like yours underperform as millions are wasted on ineffective marketing. This is not only lost time and lost money but it’s threatening your culture and any real opportunity to grow. In The 7 Disciplines of Relationship Marketing, you’ll discover the greatest marketing strategy in history. And the best part...it’s right in front of you, doesn’t have to cost a fortune, and has a track record that can produce consistent and lasting growth for you and your company.

Great companies can fail: not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations, "disruptive technologies", that create the products and opportunities of the future.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

At last, the world will discover what happens to the greatest salesman when he finally emerges from his lonely retirement to commence a new career. At first, he finds failure - until he receives a special gift from someone he has not seen in half a century. He then returns triumphantly to his homeland to write his own 10 vows of success to be shared with all who seek a better life - including you.

El vendedor más grande del mundo contiene 10 pergaminos legendarios, diez principios para el éxito a prueba del tiempo. A través de las palabras de cada uno de los pergaminos, Og revela y nos entrega las llaves necesarias para abrir el poder de cada principio. Si conoces las llaves, dominas los principios. El vendedor más grande del mundo es un tesoro. Se publico en 1968 y continúa siendo una guía invaluable de filosofía para las ventas y para la vida.

Learning to find great deals is one of the hardest aspects of becoming a successful real estate investor. In Finding and Funding Great Deals, seasoned real estate agent and investor Anson Young guides you through his tried and true methods for finding deals in any market. Inside this audiobook he outlines his own methods, as well as other techniques to help new and seasoned investors alike, improve their real estate business.

#1 NEW YORK TIMES BESTSELLER Tony Robbins returns with the final book in his financial freedom trilogy by unveiling the power of alternative investments. Robbins, and renowned investor Christopher Zook, take you on a journey to interview a dozen of the world’s most successful investors in...

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

“One of the best investing books ever written.” —Charlie Munger From an award-winning financial journalist, a fresh and insightful book that draws on interviews with more than forty of the world’s super-investors to demonstrate that the keys to building wealth also apply to everyday life...