Global Marketing

Sixty percent of humanity - some four-point-three billion people - live in debilitating poverty. The standard development narrative suggests that alleviating poverty in poor countries is a matter of getting the internal policies right, combined with aid from rich countries. But anthropologist Jason Hickel argues that this approach misses the broader political forces at play. Global poverty - and the growing divide between "developing" and "developed" countries - has to do with how the global economy has been designed over the course of 500 years. Global inequality doesn't just exist; it has been created.

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...

This program is read by the authors. Raj Patel, the New York Times bestselling author of The Value of Nothing, teams up with physician, activist, and co-founder of the Do No Harm Coalition Rupa Marya to reveal the links between health and structural injustices--and to offer a new deep medicine...

For centuries, opium has been a source of both profit and peril, its legacy entangled with addiction, imperialism, and the complex interplay of global trade and national development. While the illicit opium trade is infamous, the history of licit opium has remained largely untold. Markets of...

What if the most devastating economic collapse in modern history was not really about the stock market alone? “1929: Crash, Depression, and the Reinvention of America” is a gripping narrative history of the Great Crash, the Great Depression, and the dramatic remaking of the American state. This book goes far beyond the familiar images of Wall Street panic and plunging stock prices. It shows how a financial boom became a banking crisis, how a banking crisis became a social catastrophe, and how that catastrophe transformed the United States and helped reshape the modern world. Set against...

A New York Times bestselling author and leading expert on market risk argues that seismic shifts in the global economy will trigger a multi-trillion-dollar migration of wealth, outlining new rules of investing for the forward-thinking. “I can’t tell you how much I learned from...

Brought to you by Penguin. Global markets have been thrown into chaos, as crazy investments lead to wild booms and busts, economic inequality and even political fallout. In The Madness of Markets, Professor Alex Edmans uncovers the hidden forces that have driven global markets off course –...

Energy crises have shaped the global economy before—and they will do so again. From the oil shocks of the 1970s to the fragile energy markets of today, modern societies remain deeply dependent on reliable access to oil and natural gas. Yet the global energy system is built on vulnerable infrastructure, strategic shipping routes, and geopolitical relationships that can shift overnight. In The Next Global Energy Crisis, financial analyst Carl Vincent Sutton delivers a clear and compelling examination of how energy disruptions can trigger global economic turmoil. This book explains how ...

What do you buy and sell when the global markets reach saturation point? The markets themselves. Thirty years from now the big players in global capitalism have moved on from commodities. The big money is in conflict investment. The corporations keep a careful watch on the wars of liberation and revolution that burn constantly around the world. They guage who the winners will be and sell them arms, intelligence, and power. In return for a slice of the action when the war is won.

Brought to you by Penguin. A world-leading economist guides us through the ruins of the current world order: where do we go next? Global neoliberalism is on its last legs, while a new international economic order is taking hold. Trade blocs, tariff wars, economic sanctions, and national...

Marx and Engels were right when they observed in the Communist Manifesto that free markets had in a short time created greater prosperity and more technological innovation than all previous generations combined. A century and a half later, all the evidence shows that capitalism has lifted millions and millions from hunger and poverty. Today's story about global capitalism, shared by right-wing and left-wing populists, but also by large sections of the political and economic establishment, does not deny that prosperity has been created, but it says it ended up in far too few hands.

Modern economics explains outcomes but fails to explain flow. Markets rise and fall, recessions appear and disappear, and asset prices detach from fundamentals—not because of mysterious forces, but because liquidity moves through the economy in structured, repeatable ways. The Economy as a Liquidity System reframes macroeconomics, financial markets, and investing through a single unifying lens: liquidity. Rather than treating money, credit, capital markets, households, corporations, and governments as isolated components, this book presents the economy as a dynamic liquidity network—one...

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

“Essential reading” – Forbes From the New York Times bestselling author of The New Great Depression and Currency Wars, a telling prediction for how AI will endanger global economic markets and security In November 2022, OpenAI released GPT-4 in a chatbot form to the public. In just two...

This revised and updated edition of Inside the House of Money lifts the veil on the typically opaque world of hedge funds, offering a rare glimpse at how today's highest-paid money managers approach their craft. Now with new commentary, author Steve Drobny takes you even further into the hedge fund industry. He demystifies how these star traders make billions for their well-heeled investors, revealing their theories, strategies, and approaches to markets. 

Centuries ago, beneath the candlelit hush of a Venetian counting house, a secret circle forged a quiet tool of unimaginable power—an “Archimedes Key” to move markets as effortlessly as a lever shifts weight. Over time, this clandestine influence evolved, outlasting empires and adapting to every reform the world threw at it. Now, in the digital age, it thrives by working invisibly: no dramatic crashes, no public scandals, just gentle nudges that guide wealth upward fraction by fraction. Anya Sokolova, a brilliant quantitative analyst, and Marcus Vance, a once-disgraced journalist, once...

"[An] extraordinary tale"—Wall Street Journal "Compelling [and] engaging"—Financial Times "Magnificently detailed yet pacy...Think Trading Places meets Wall Street"—Sunday Times (UK) The riveting story of a trading prodigy who amassed $70 million from his childhood bedroom—until the...

Brokers and regulations that control the foreign exchange market play an important part in the global currency trading scene. This is because they decide how traders may enter the market and ensure its integrity, openness, and safety. The foreign exchange market must have intermediaries to ease transactions between liquidity suppliers and dealers because of the scattered and enormous structure of the international market.

Author and veteran trader Troy Noonan draws on his decades-long career spent in the trenches of the foreign currency markets to outline the exact path that new forex traders should take. The book presents insights distilled from thousands of trades on the global forex markets, including guidance on technical and fundamental analysis, interpreting charts, and mastering the psychology of successful forex traders.

Explore the untapped potential of the world's most intriguing elements in "Earth's Elements of Power." This compelling eBook delves into the critical role rare earth minerals play in our modern society and their significant impact on global politics and technology. From the smartphones in our hands to the electric vehicles on our roads, rare earth elements are the unsung heroes driving technological advancement and economic power. Journey through the history and science of these vital resources, uncovering their geological roots and marveling at the complex extraction and processing ...