Global Marketing

Sixty percent of humanity - some four-point-three billion people - live in debilitating poverty. The standard development narrative suggests that alleviating poverty in poor countries is a matter of getting the internal policies right, combined with aid from rich countries. But anthropologist Jason Hickel argues that this approach misses the broader political forces at play. Global poverty - and the growing divide between "developing" and "developed" countries - has to do with how the global economy has been designed over the course of 500 years. Global inequality doesn't just exist; it has been created.

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...

From the award-winning author of The Entrepreneurial State and Mission Economy, an inspiring call to solve our deepest challenges—from inequality to climate change—by embracing a radical new approach to economics and the economy. Whether it’s the water crisis, widespread poverty, or the...

Marx and Engels were right when they observed in the Communist Manifesto that free markets had in a short time created greater prosperity and more technological innovation than all previous generations combined. A century and a half later, all the evidence shows that capitalism has lifted...

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

Even the smartest investors lose their minds – and their money. Why do investors chase AI stocks that bleed losses? Why do they ignore glaring opportunities hiding in plain sight? Why does the stock market fall after a football defeat, or rise on a sunny day? In The Madness of Markets...

This audiobook is narrated by an AI Voice. This is an audio adaptation of the ⁠OpenStax Principles of Marketing textbook⁠. The audiobook is produced by ⁠Audileo⁠. What OpenStax says about their textbook: Principles of Marketing is designed to meet the scope and sequence for a...

A New York Times bestselling author and leading expert on market risk argues that seismic shifts in the global economy will trigger a multi-trillion-dollar migration of wealth, outlining new rules of investing for the forward-thinking. “I can’t tell you how much I learned from How to Listen...

This program is read by the authors. Raj Patel, the New York Times bestselling author of The Value of Nothing, teams up with physician, activist, and co-founder of the Do No Harm Coalition Rupa Marya to reveal the links between health and structural injustices--and to offer a new deep medicine...

What do you buy and sell when the global markets reach saturation point? The markets themselves. Thirty years from now the big players in global capitalism have moved on from commodities. The big money is in conflict investment. The corporations keep a careful watch on the wars of liberation and revolution that burn constantly around the world. They guage who the winners will be and sell them arms, intelligence, and power. In return for a slice of the action when the war is won.

Immerse yourself in the epic urban history of a frontier town that conquered disaster to forge an industrial metropolis. Perfect for your daily commute, this sweeping narrative nonfiction journey transports listeners to the gritty, bustling streets of a rapidly changing American heartland...

Navigate the stock market and decode the global economy with a calm, practical guide to how money actually moves. Whether you are tuning in during your morning commute or trying to make sense of anxious financial headlines, this listening experience transforms complex economic concepts into...

Designed for readers who want a practical, end-to-end view of how deals are sourced, structured, executed, and managed, this book brings investment banking into clear focus. It connects the major functions of the industry, capital raising, advisory work, underwriting, syndication, valuation, and risk control, with the market mechanics and professional disciplines that support them. The chapters move from the basics of market structure and funding instruments to the realities of client engagement, transaction planning, and execution across equity, debt, loans, and M&A. Along the way, the ...

Master one of the most important forces in global markets: interest rates. Interest rates influence bonds, stocks, currencies, mortgages, corporate financing, inflation expectations, central bank policy, and the direction of the global economy. For traders and investors, understanding how rates move is not optional—it is a professional advantage. Interest Rate Futures Explained: Bonds and Macro Trading gives you a practical, step-by-step framework for understanding, analyzing, and trading interest rate futures with discipline. Instead of treating futures as mysterious or overly complex ...

This revised and updated edition of Inside the House of Money lifts the veil on the typically opaque world of hedge funds, offering a rare glimpse at how today's highest-paid money managers approach their craft. Now with new commentary, author Steve Drobny takes you even further into the hedge fund industry. He demystifies how these star traders make billions for their well-heeled investors, revealing their theories, strategies, and approaches to markets. 

"[An] extraordinary tale"—Wall Street Journal "Compelling [and] engaging"—Financial Times "Magnificently detailed yet pacy...Think Trading Places meets Wall Street"—Sunday Times (UK) The riveting story of a trading prodigy who amassed $70 million from his childhood bedroom—until the...

What if the most devastating economic collapse in modern history was not really about the stock market alone? “1929: Crash, Depression, and the Reinvention of America” is a gripping narrative history of the Great Crash, the Great Depression, and the dramatic remaking of the American state. This book goes far beyond the familiar images of Wall Street panic and plunging stock prices. It shows how a financial boom became a banking crisis, how a banking crisis became a social catastrophe, and how that catastrophe transformed the United States and helped reshape the modern world. Set against...

“Essential reading” – Forbes From the New York Times bestselling author of The New Great Depression and Currency Wars, a telling prediction for how AI will endanger global economic markets and security In November 2022, OpenAI released GPT-4 in a chatbot form to the public. In just two...

Author and veteran trader Troy Noonan draws on his decades-long career spent in the trenches of the foreign currency markets to outline the exact path that new forex traders should take. The book presents insights distilled from thousands of trades on the global forex markets, including guidance on technical and fundamental analysis, interpreting charts, and mastering the psychology of successful forex traders.

Modern economics explains outcomes but fails to explain flow. Markets rise and fall, recessions appear and disappear, and asset prices detach from fundamentals—not because of mysterious forces, but because liquidity moves through the economy in structured, repeatable ways. The Economy as a Liquidity System reframes macroeconomics, financial markets, and investing through a single unifying lens: liquidity. Rather than treating money, credit, capital markets, households, corporations, and governments as isolated components, this book presents the economy as a dynamic liquidity network—one...