Food Marketing

To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.

Have you ever walked into a fast food restaurant planning to grab something small and left with a super-sized meal, dessert, and maybe even a toy? It’s not just you—and it’s not just coincidence. Fast food chains are experts at subtly influencing your decisions. They use colour, smell, sound, urgency, and emotional cues to encourage you to spend more, eat more, and keep coming back. These techniques aren’t random—they’re carefully crafted psychological strategies designed to benefit the company far more than the consumer.

Our food system is undergoing a total transformation that impacts how we produce, get, and consume our food. Market researcher and bestselling author Paco Underhill—hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers”—reveals where our eating and drinking lives are heading in his “delectable” (Michael Gross, New York Times bestselling author of 740 Park) book, How We Eat.

One fateful day in 1996, after discovering that five freight cars' worth of glittering corn have reaped a tiny profit of $18.16, young Forrest Pritchard vows to save his family's farm. What ensues-through hilarious encounters with all manner of livestock and colorful local characters-is a crash course in sustainable agriculture. Pritchard's biggest ally is his renegade father, who initially questions his son's career choice and rejects organic foods for sugary mainstream fare.

Compact Farms is a guide for anyone dreaming of starting, expanding, or perfecting a profitable farming enterprise on five acres or less. The farm plans explain how to harness an area's water supply, orientation, and geography in order to maximize efficiency and productivity while minimizing effort. Profiles of well-known farmers such as Eliot Coleman and Jean-Martin Fortier show that farming on a small scale in any region, in both urban and rural settings, can provide enough income to turn the endeavor from hobby to career.

Get ready to know all there is to know about starting your own food truck business, and more importantly, keeping it successful! You do not just want your food truck to be successful; you want it to expand and grow into a fully developed business empire. This audiobook aims to support those goals by providing the knowledge and tools you need to achieve lasting success.

Discover the beneficial techniques of fermentation for a healthier gut! In Fermented Foods for Gut Health, we will take you through the simple fermentation process, its benefits to your body. With the scare of not using some form of antibacterial soap, sanitizers or pasteurized foods and dairy products, we are killing off not only the bad bacteria which is harmful to our bodies, but the good bacteria that is to our bodies for attaining optimum health too. It is a trend today to pay for expensive probiotic pills on eating huge amounts of yogurt to replace the good bacteria that are destroyed...

Are you thinking about opening a restaurant, bar or nightclub? This is a complex business with a big learning curve. You can either learn by trial and error spending hundreds of thousands of dollars or you can lean from those that have already done it successfully. Chris Seferyn has survived and thrived for 20+ years in the hospitality business. He has literally seen it all when it comes to serving people food and beverages. This book is the distillation of everything he has learned by making all the mistakes that you would make. How do you pick a concept? How do you choose a location? How ...

Starting a new business is a struggle. Especially if you are starting a Restaurant, Coffee Shop, Café, Tea Rooms, Pub, Wine Bar or other Food and Drink Outlet. Most people that start hospitality businesses are pretty good at the food and drink side of things. But most new hospitality businesses fail within a few months of opening. Just because you are a food and drink expert doesn’t mean you have high-level marketing skills. That’s why I wrote this book. I wanted to give you a better understanding of how to market a restaurant, coffee shop, café, tea rooms, pub, wine bar and other ...

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

Pon en marcha tu exitoso negocio de Food Truck en poco tiempo con esta guía paso a paso ¿Está pensando en iniciar un negocio de food truck pero no sabe por dónde empezar? No es ningún secreto que iniciar y dirigir tu propio food truck puede ser increíblemente rentable y satisfactorio, pero también es un trabajo duro. Hay muchas cosas en las que pensar, desde las etapas iniciales de planificación hasta la promoción de tu food truck y todo lo demás. Hay muchas piezas en juego cuando se trata de iniciar y dirigir un negocio de food truck. Puede ser difícil saber qué pasos seguir, ...

Looking to start your own personal chef business, but not sure where to begin? Look no further than "The Home Chef" – the new eBook that will guide you every step of the way to becoming a successful home-based personal chef. In this comprehensive guide, you will learn the skills and qualifications you'll need, as well as how to find your niche in the market as a personal chef. You'll get advice on setting up your home-based kitchen and sourcing quality ingredients from suppliers. Plus, you'll find out how to price your services, promote your business and build a solid client base. This ...

Pop-Corn Business Secrets Revealed - Learn How to Make Cash Hand Over Fist With Your Own Kettle Corn Business. Rob Seils, long-time kettle corn business veteran, spills the secrets of this wildly profitable business. "Kettle Corn Cash Machine" is the perfect guide for walking you through one of the hottest and most lucrative food businesses on the planet. Imagine huge numbers of happy customers who gladly turnover Cash for your yummy treat. This book explains how to make that a reality. Learn if this is the right business for you by answering 5 simple questions. Get an insider’s view on ...

In the enchanting city of Santa Fe, on the cusp of the renowned Indian Market, Chef Dani Rosetti finds herself in the midst of art, allure, and alarming schemes. Contracted to cater a lavish dinner for America's elite Native American art collectors, the evening promises opulence and cultural splendor. But behind the scenes, a storm of intrigue brews. Art dealers, a revered Native American artist, and an enigmatic art dealer from New York named Julian Schimmer, who allegedly sold counterfeit art to several attending guests, make up the eclectic guest list. As Dani's astute sous-chef and ...

After living through a world in collapse, Garnet finds the true sweetness of life in a new realm. Friends, a chocolate shop, and its adorable owner. As a refugee gargoyle, his needs are simple: restful sleep and a full belly. Always adrift, he never suspected he would meet someone like Wyn, a fairy living on the outskirts of town. Amidst the forest and flowers, Wyn waits to teach Garnet a new trade—one he would never have dreamed of: making chocolate. Though Garnet loves chocolate from the first bite, such luxuries don't exist in his home world, and the tiny shiny pieces test his patience...

Lost in a French supermarket? You’re not alone. Imagine stepping into a Parisian grocery store for the first time: you came for a simple baguette, but now you’re surrounded by mysterious cheeses, endless rows of yogurt, bottles of wine you can’t pronounce, and sausages that look like they belong in a museum. Supermarket Survival France is your ultimate guide to shopping like a local. Written for American travelers, expats, and food lovers, this book turns confusion into confidence. With humor, cultural insight, and practical tips, you’ll learn how to: ✅ Decode the dairy aisle and ...

Instagram is the home of all kinds of audiences, topping well over one billion monthly users. With that in mind, if you were wondering whether your targeted audience is on Instagram, the answer is a guaranteed yes. Instagram’s potential is practically limitless. More and more people seem to be ditching traditional marketing methods and embracing the power of Instagram in their efforts to best promote their businesses.

At more than a billion dollars, the mobile-food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile-food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile-food business.

Embark on a captivating culinary journey with "Hypnotic Gastronomy: Tailoring the Sensory Expression for Every Bite." This groundbreaking book explores the intersection of food, hypnotic suggestion, and sensory immersion, transforming the way you experience dining at every level. From street food vendors to Michelin-starred chefs, discover the power of evocative storytelling, multisensory experiences, and immersive ambiance to create unforgettable moments around the table. Hypnotic Gastronomy, a novel concept established by Joseph Crown, seamlessly blends the finesse of culinary art with ...

SUGAR - a carbohydrate or toxic chemical; an excuse for obesity or the cause; much maligned or a natural ingredient? If nothing else, sugar triggers controversy, blame and myths on a global scale…and everyone seems to have an opinion, informed or otherwise. The Internet and the media are alight with articles citing added sugar as the leading cause of every disease and social ill from cancer to juvenile delinquency. How can this be true when per capita sugar consumption has been falling for the past forty years in most developed countries and has only increased slightly in the US? It is ...