Fashion Business

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

Christian Dior's career, a veritable fairy tale, is set in a rich tapestry of Paris cultural life before, during, and after the war. Much of Dior's daily inspiration emanated from the world of the intellectual and artistic elite, in which he moved with such people as Erik Satie, Francis Poulenc, Henry Sauguet, Jean Cocteau, and Raoul Dufy.

Mention the name "Betsey Johnson" and almost every woman from the age of 15 to 75 can rapturously recall a favorite dress or outfit. They may also know her as a renegade single mom who palled around with Edie Sedgwick, Twiggy, and The Velvet Underground, or even as a celebrity contestant on Dancing with the Stars. Betsey will take the listener behind the tutu and delve deeply into what it took to go from a white picket fence childhood in Connecticut to becoming an internationally known force in a tough, competitive business.

An illuminating guide to a career as a fashion designer written by editor in chief of Teen Vogue Lindsay Peoples Wagner, based on the real-life experiences of three emerging designers - essential listening for someone considering a path to this competitive profession.

Working with sewing factories in Vietnam requires steps like choosing your fabric, trims, and accessories which I cover in detail. I explain how to get samples made and negotiate price. I give you insider tips about using tech packs and bonding with factory staff. I prepare you for production steps and shipping options you will need to produce apparel in Vietnam.

In her landmark investigation Overdressed: The Shockingly High Cost of Cheap Fashion, Elizabeth L. Cline first revealed fast fashion’s hidden toll on the environment, garment workers, and even our own satisfaction with our clothes. The Conscious Closet shows exactly what we can do about it. Whether your goal is to build an effortless capsule wardrobe, keep up with trends without harming the environment, buy better quality, seek out ethical brands, or all of the above, The Conscious Closet is packed with the vital tools you need.

Step into the intricate and creative world of belt making with "Belt Crafting Essentials," an eBook that invites both novices and seasoned crafters to the art of creating stylish and functional belts. This comprehensive guide not only unfolds the history and fashion statement of belts but also equips you with the essential knowledge and skills to make your very own bespoke creations. Discover the secrets behind selecting the perfect materials, from traditional leather to innovative synthetic options, allowing you to cater to every taste and occasion. Each chapter offers a deep dive into the...

Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.

Based on a far-reaching study of thousands of individuals, Finding Flow contends that we often walk through our days unaware of and out of touch with our emotional lives. Our inattention makes us constantly bounce between two extremes: During much of the day, we live filled with the anxiety and pressures of our work and obligations, and during our leisure moments, we tend to live in passive boredom.

An exclusive guided tour of the fashion industry - from the inside up.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Reimagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

Threading the Needle: A Fashion Designer’s Guide to Successfully Launching Your First Collection will also provide guidance on how to establish relationships with suppliers, manufacturers, and retailers, as well as tips for managing finances and budgeting effectively. The goal is to help you avoid common pitfalls and overcome obstacles as you launch your first collection—this book will hopefully serve as your main point of reference on your journey as you continue to make an impact on the world.

Versace. The very name conjures up images of outrageous glamour and bold sexuality, opulence and daring. All of course true, but only half the story. Versace is also the legacy of a great creative genius from a poor, backward part of southern Italy who transformed the fashion world through his intuitive understanding of both women and how a changing culture influenced the way they wanted to dress. House of Versace shows how Gianni Versace, with his flamboyant sister Donatella at his side, combined his virtuosic talent and extraordinary ambition to help create celebrity culture.

​Diane von Furstenberg, entrepreneur and philanthropist, presents her words to live by. In an easy-to-navigate A-Z dictionary format, designed to be browsed or listened to as a whole, Own It offers listeners Diane’s well-earned wisdom for enjoying both personal and professional growth at any age.

Move past your excuses of no time and money and become your own American success story. Do you crave more confidence, respect and power? Want to earn more money? Not moving up in your career, life and relationships? Have you stopped being passionate about yourself? Do you like who you see in the mirror? Now is the time to listen to Dress Code and turn your life around. Find out how image connects to success. Be fresh and modern at any age! Learn how to do your very own makeover!

Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian kingpins to living in indigenous villages, she has relied on her street smarts and fear of her uncle in order to outwit the industry tyrants at their own game.

Dr. George K. Simon knows how people push your buttons: your children---especially teens---are experts at it, as is your mate. A coworker may quietly undermine your efforts while professing to be helpful, or your boss may prey on your weaknesses. Manipulative people have two goals: to win and to look good doing it.

Dawnn Karen is a pioneer in the field of fashion psychology, and she has spent years studying the relationship between attire and attitude. In Dress Your Best Life she goes far beyond well-known makeover advice, pushing you to ask yourself: Are my clothing choices hurting me or helping me to achieve my life goals? Her book will help you discover your unique style story, become a smarter shopper, use color to your advantage, match moods to clothing choices, and embrace new or different standards of beauty.

Sports journalist and veteran shoe tester Brian Metzler takes runners and kicksologists deep inside the $10 billion running shoe industry with a behind-the-curtain look at what makes iconic running shoe brands tick. Kicksology follows a shoe from inspiration to store shelf to show how innovative ideas evolve into industry-wide trends and fads. Metzler tours shoe labs where scientists advance our understanding of shoes and running mechanics as well as the domestic and overseas shoe factories where the world's favorite kicks are assembled.