Customer Relationship Marketing
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Customer Relationship Marketing
- By: ICI
- Narrated by: William Bahl
- Length: 1 hr and 2 mins
- Unabridged
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Relationships build business.... How do you relate to your target audience? If you want to have a long-term customer-based circle, building relationships is essential. You see, people buy from you because they already have the connection and trust with you, not that they need the product alone. This is very important to understand.
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a recipe for success!
- By Betty on 10-29-19
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Customer Relationship Marketing
- Narrated by: William Bahl
- Length: 1 hr and 2 mins
- Release date: 01-04-18
- Language: English
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Relationships build business.... How do you relate to your target audience? If you want to have a long-term customer-based circle, building relationships is essential....
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- By: Andrew Sobel
- Narrated by: Steve Menasche
- Length: 7 hrs and 39 mins
- Unabridged
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.
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Great insights - will need to read multiple times
- By Tracey Staples on 09-10-20
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Narrated by: Steve Menasche
- Length: 7 hrs and 39 mins
- Release date: 05-12-20
- Language: English
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research into a practical road map for winning more new clients and growing your existing relationships....
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Sell!
- The Way Your Customers Want to Buy
- By: Dale Carnegie & Associates
- Narrated by: Dan Strutzel
- Length: 5 hrs and 10 mins
- Unabridged
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter. In this age where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the real modern sales cycle.
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Awesome story!
- By SmartSysta on 06-07-23
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Sell!
- The Way Your Customers Want to Buy
- Narrated by: Dan Strutzel
- Length: 5 hrs and 10 mins
- Release date: 11-12-19
- Language: English
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter....
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- By: Gordon S. Linoff, Michael J.A. Berry
- Narrated by: Steve Menasche
- Length: 38 hrs and 33 mins
- Unabridged
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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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Wow. Very long, very good, and great value!
- By Tom on 12-15-19
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Narrated by: Steve Menasche
- Length: 38 hrs and 33 mins
- Release date: 12-25-18
- Language: English
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Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results....
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- By: John Rosso, David Mattson
- Narrated by: Sean Pratt
- Length: 3 hrs and 13 mins
- Unabridged
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.
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Same basic thing as all other Sandler books
- By Dan Gill on 11-15-18
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- Narrated by: Sean Pratt
- Length: 3 hrs and 13 mins
- Release date: 06-01-18
- Language: English
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler....
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- By: Keenan
- Narrated by: Keenan
- Length: 5 hrs and 47 mins
- Unabridged
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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SPIN selling with more EQ mixed in
- By Amazon Customer on 09-28-19
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- Narrated by: Keenan
- Length: 5 hrs and 47 mins
- Release date: 01-07-19
- Language: English
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....
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Mr. Shmooze
- The Art and Science of Selling Through Relationships
- By: Richard Abraham
- Narrated by: Peter Ganim
- Length: 2 hrs and 55 mins
- Unabridged
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Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.
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Don't be mislead by the title
- By Machen MacDonald on 01-05-24
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Mr. Shmooze
- The Art and Science of Selling Through Relationships
- Narrated by: Peter Ganim
- Length: 2 hrs and 55 mins
- Release date: 07-09-20
- Language: English
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Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving"....
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The Lost Art of Connecting
- The Gather, Ask, Do Method for Building Meaningful Business Relationships
- By: Susan McPherson, Jackie Ashton
- Narrated by: Susan McPherson
- Length: 8 hrs and 14 mins
- Unabridged
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Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.
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Not good
- By TJ Pier on 04-02-24
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The Lost Art of Connecting
- The Gather, Ask, Do Method for Building Meaningful Business Relationships
- Narrated by: Susan McPherson
- Length: 8 hrs and 14 mins
- Release date: 08-31-21
- Language: English
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Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier....
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- By: Greg Nanigian
- Narrated by: Graham Rowat
- Length: 3 hrs and 48 mins
- Unabridged
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrated by: Graham Rowat
- Length: 3 hrs and 48 mins
- Release date: 12-29-20
- Language: English
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....
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Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- By: Paul Gillin, Eric Schwartzman
- Narrated by: John Allen Nelson
- Length: 8 hrs and 22 mins
- Unabridged
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This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.
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Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- Narrated by: John Allen Nelson
- Length: 8 hrs and 22 mins
- Release date: 07-09-20
- Language: English
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The first book devoted entirely to B2B social marketing....
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The Experience
- The 5 Principles of Disney Service and Relationship Excellence
- By: Bruce Loeffler, Brian Church
- Narrated by: Kevin Young
- Length: 8 hrs and 47 mins
- Unabridged
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The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.
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Wonderful guide to business experience building
- By Brian OLD ACCT LaBovick on 02-28-23
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The Experience
- The 5 Principles of Disney Service and Relationship Excellence
- Narrated by: Kevin Young
- Length: 8 hrs and 47 mins
- Release date: 07-27-20
- Language: English
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Bring Disney-level customer experience to your organization with insider guidance....
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Just Listen
- Discover the Secret to Getting Through to Absolutely Anyone
- By: Mark Goulston MD
- Narrated by: Arthur Morey
- Length: 7 hrs and 53 mins
- Unabridged
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Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.
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Meh.
- By AnnMarie on 08-23-21
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Just Listen
- Discover the Secret to Getting Through to Absolutely Anyone
- Narrated by: Arthur Morey
- Length: 7 hrs and 53 mins
- Release date: 04-21-20
- Language: English
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Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies....
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Stories That Stick
- How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
- By: Kindra Hall
- Narrated by: Kindra Hall
- Length: 7 hrs and 15 mins
- Unabridged
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Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
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Good but not enough instruction
- By jeremy on 01-06-20
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Stories That Stick
- How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
- Narrated by: Kindra Hall
- Length: 7 hrs and 15 mins
- Release date: 09-24-19
- Language: English
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Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies....
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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A great marketing book for startups and growing Enterprises
- By Jean on 11-07-23
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Release date: 06-11-19
- Language: English
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
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The Storytelling Edge
- How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
- By: Joe Lazauskas, Shane Snow
- Narrated by: Chris Sorensen
- Length: 4 hrs and 15 mins
- Unabridged
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In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.
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A worthwhile breakdown of content strategy
- By rasheedah h on 03-31-19
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The Storytelling Edge
- How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
- Narrated by: Chris Sorensen
- Length: 4 hrs and 15 mins
- Release date: 05-30-18
- Language: English
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In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers....
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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Reinforces core values
- By Vicki Cloutier on 04-07-22
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Release date: 08-29-20
- Language: English
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society....
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Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- By: Iliyana Stareva
- Narrated by: Norah Tocci
- Length: 4 hrs and 51 mins
- Unabridged
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Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.
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Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Narrated by: Norah Tocci
- Length: 4 hrs and 51 mins
- Release date: 05-21-18
- Language: English
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Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI....
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Supercommunicator
- Explaining the Complicated So Anyone Can Understand
- By: Frank J. Pietrucha
- Narrated by: Sean Pratt
- Length: 6 hrs and 22 mins
- Unabridged
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In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.
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Painful pacing and out of date.
- By Todd Algren on 07-21-14
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Supercommunicator
- Explaining the Complicated So Anyone Can Understand
- Narrated by: Sean Pratt
- Length: 6 hrs and 22 mins
- Release date: 04-15-14
- Language: English
- In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances....
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- By: Nicolaj Siggelkow, Christian Terwiesch
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Unabridged
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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Elephant in the room
- By Earphone lover on 06-11-23
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Release date: 10-20-20
- Language: English
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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The Fine Print
- How Big Companies Use 'Plain English' to Rob You Blind
- By: David Cay Johnston
- Narrated by: Todd McLaren
- Length: 12 hrs and 10 mins
- Unabridged
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David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else. Whether he's exposing unjust loopholes in the tax code that help the rich get richer or pointing out how powerful corporations pocket government subsidies at excessive taxpayer expense, Johnston is an eloquent town crier for justice and equality.
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A must listen if you love or hate Trump
- By Rob D on 04-19-17
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The Fine Print
- How Big Companies Use 'Plain English' to Rob You Blind
- Narrated by: Todd McLaren
- Length: 12 hrs and 10 mins
- Release date: 10-15-12
- Language: English
- David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else....
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Please try againRegular price: $15.47 or 1 credit
Sale price: $15.47 or 1 credit
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