College Marketing

New York Times Bestseller Make no mistake. We are in a war for the soul of our country. And it’s a fight we must win before it’s too late. Campus Battlefield takes that fight to our nation’s college campuses, where the left’s decades-long campaign to transform our universities into radical re-education camps is working, and now we are seeing the disastrous results. Free speech, intellectually rigorous debate, and the simple concepts of tolerance and fairness are routinely being corrupted and weaponized to promote radical leftist ideologies, enforce groupthink, and marginalize or ...

Unlock the secrets of successful sports betting with "How I Made Over $250,000 Betting on College Basketball." This comprehensive guide takes you on a thrilling journey through the world of college basketball betting, revealing the strategies and techniques that led to a staggering quarter-million-dollar profit.

For Merl Code, basketball was life. In college he played point guard for Clemson before turning pro. Later, when he pivoted to marketing, he found himself thrust into a startling world of profit-driven college basketball programs. He realized that the NCAA's amateurism rules could be used to exploit young athletes, and athletes of color in particular.

A tech leader and executive coach's actionable guide for anyone looking to supercharge their selling prowess and close the deal with authenticity and integrity. Sue Heilbronner launched an executive coaching, facilitation, and speaking solo entrepreneurial venture which grew from zero to $1...

AI is everywhere, in every industry, all over social media, even right in your own home. There is no escaping it – artificial intelligence is reshaping our everyday lives. As a college student, it can be tricky to decide what’s okay and what’s not, what’s real and what’s not, and to guess the course of the future. That’s where this guide comes in. If you’re wondering what impact AI might have on education, careers, or even society, the look no further. You’ll discover: The remarkable benefits and ethical challenges of AI How AI is revolutionizing learning and research, ...

Unlock the full potential of your athletic career with "NIL Playbook for Athletes: 7 Proven Steps to Use Your Name, Image and Likeness to Make Money." This essential guide dives into the revolutionary world of NIL rights. Empowering you to transform your athletic experience into a lucrative and sustainable personal brand. Understanding the NIL Era: Begin your journey with a thorough introduction to NIL. Discover the historical changes that paved the way for these rights and learn why they are a game-changer for athletes today. Tackle common challenges and debunk myths surrounding NIL, ...

Demographic changes promise to reshape the market for higher education in the next 15 years. Colleges are already grappling with the consequences of declining family size due to low birth rates brought on by the Great Recession, as well as the continuing shift toward minority student populations. Each institution faces a distinct market context with unique organizational strengths; no one-size-fits-all answer could suffice. Nathan D. Grawe explores how proactive institutions are preparing for the challenges that lie ahead.

In this book, you will learn how to build your brand, attract customers, and thrive in a crowded market. “Stand Out and Grow” offers small businesses a clear roadmap to online growth and market differentiation through proven digital strategies. It begins by helping readers understand the evolving digital marketplace and the importance of a strong, cohesive online presence. The book guides entrepreneurs in developing a unique brand voice that resonates with their target customers. It highlights the critical role of mobile optimization and search engine visibility in attracting organic ...

In this “sometimes painful, always compelling story of a high-school dropout” (Peter Goldman), Christopher Zara breaks down his winding journey from dropout to journalist and the impact that his background had in the world of privilege. Boldly honest, wryly funny, and utterly open-hearted...

The College Devaluation Crisis makes the case that employers and other learning and development entities are emerging to innovate new approaches to training talent that, at times, relies on the higher education sector, but increasingly operates independently in order to satisfy talent needs more agilely and effectively. Targeted primarily toward managers, the book focuses on case studies from leading companies, including Google, Ernst & Young, IBM, and Marriott, to illustrate their innovative strategies for talent development across education, age, and background.

Discover the secrets to graduating from high school without taking on crushing student debt and launching into a flourishing career! In this information-packed guidebook, you'll learn how to access valuable training and practical experience without having to enter the working world in Major College Debt.

About the Book Viral Blueprints for Small Business Success reveals the technical strategies behind social media marketing that actually work for small businesses. The journey begins by uncovering core secrets that set successful campaigns apart from the noise. Readers learn how to build a compelling brand presence from the ground up, even with limited resources. The book dives into creating content that not only attracts attention but also forges real connections with audiences. It demystifies each major platform, showing how to tailor efforts for maximum reach and engagement. Proven growth...

About the Book This book is a guide for new entrepreneurs determined to avoid the silent killers of small businesses. It reveals why ambition without preparation often leads to premature collapse. Through clear examples, readers discover how disciplined cash flow management can mean the difference between survival and shutdown. The chapters highlight how listening to customers and researching markets can reduce uncertainty and sharpen strategy. A strong business plan rooted in reality emerges as the foundation for endurance. The book also emphasizes the importance of measurable goals and ...

From the literary agent behind some of today’s most successful authors comes a narrative guide geared specifically to the needs of aspiring and working nonfiction writers, demystifying the world of publishing and offering a practical roadmap to getting your book published. “An invaluable...

This book reveals how small businesses are harnessing the power of artificial intelligence to outpace competitors and redefine what it means to be innovative. From the first chapter, readers witness a wave of entrepreneurs awakening to the transformative potential of AI. They discover how creative problem solving becomes supercharged when machine learning is woven into everyday decisions. The journey moves through real stories of businesses delighting customers with automated yet deeply personal experiences. Marketing is reimagined as algorithms uncover new audiences and craft irresistible ...

Rockstar dreams don’t come true, at least not for Jayla Bennett. So why is Spencer living out all his dreams touring the country while his ex-girlfriend/former bandmate is stuck struggling through mundane days at a 9-5 she can’t stand? Was it a case of bad timing? Did life get in the way? Or did Spencer just not love her enough to reach out when Reciprocity finally hit it big? Spencer’s avoided his hometown like the plague since leaving four years ago. He hasn’t set foot in Graybush, let alone the house he grew up in, not since his mother died right beside his dreams of going to ...

When Nat agrees to meet a friend in the archives of historic Barnard College after hours, she doesn’t expect to find a hidden chamber or stumble across another dead body. The Master’s assistant has been murdered, and although Nat figures out who is responsible, finding the evidence is a challenge. Especially when the one ghost who witnessed the crime refuses to say what happened. The situation becomes a race against time, and just when she thinks she’s won, Nat realizes the murderer is willing to do whatever it takes to escape justice, including getting Nat out of the way.

Our CLEP study guides are different! The Principles of Marketing: CLEP Test Study Guide teaches you what you need to know to pass the CLEP test. This study guide is more than sample test questions. Our easy-to-understand study guide will teach you the right information. We’ve condensed what you need to know into a manageable book - one that will leave you completely prepared to tackle the test.

This book invites readers to reimagine what is possible for small businesses in a rapidly changing world. It begins by challenging entrepreneurs to dream bigger than ever before, laying the groundwork for bold ambition. The book then reveals how profits can grow as costs shrink, showing practical strategies for financial health. Readers learn why cash flow is the business’s lifeline and how to manage it for stability and growth. The focus shifts to customers, emphasizing that exceptional service is the secret to lasting loyalty. Next, the power of brand storytelling is explored, ...

This book is the essential guide for entrepreneurs seeking to thrive in today’s ever-changing landscape. It begins by revealing how to attract and keep top talent even when larger competitors are hiring aggressively. Readers will discover practical steps for managing rising costs and confidently deciding when to adjust prices. The book demystifies artificial intelligence and shows how even the smallest businesses can use it to boost efficiency and stay ahead. Proven strategies for digital marketing and customer attraction are explored in depth, ensuring every marketing dollar works harder...