College Marketing

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research...

New York Times Bestseller Make no mistake. We are in a war for the soul of our country. And it’s a fight we must win before it’s too late. Campus Battlefield takes that fight to our nation’s college campuses, where the left’s decades-long campaign to transform our universities into radical re-education camps is working, and now we are seeing the disastrous results. Free speech, intellectually rigorous debate, and the simple concepts of tolerance and fairness are routinely being corrupted and weaponized to promote radical leftist ideologies, enforce groupthink, and marginalize or ...

Full of easy-to-understand definitions, tips, and real life examples, this book contains all you need to know about buying and selling stocks! Investing for the first time can be intimidating. In easy-to-understand language, Stock Market 101 provides the groundwork needed to begin building...

Unlock the secrets of successful sports betting with "How I Made Over $250,000 Betting on College Basketball." This comprehensive guide takes you on a thrilling journey through the world of college basketball betting, revealing the strategies and techniques that led to a staggering quarter-million-dollar profit.

“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.” —Mario Batali, celebrity chef and author of Molto Italiano A behind-the-counter look at the...

“We’ve all been desperate to learn what heavy use of social media does to adolescents. Now, thanks to Twenge’s careful analysis, we know: It is making them lonely, anxious, and fragile—especially our girls. If you are a parent, teacher, or employer, you must read this fascinating book...

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

So much of the world revolves around economics, so why do most texts make it so dull and difficult to learn? But learning economics doesn’t have to be boring. In Economics 101, you’ll see how learning economics can be engaging. Too often, textbooks turn the noteworthy details of economics...

From the literary agent behind some of today’s most successful authors comes a narrative guide geared specifically to the needs of aspiring and working nonfiction writers, demystifying the world of publishing and offering a practical roadmap to getting your book published. “An invaluable...

An unforgettable World War II memoir set in Nazi-occupied France and filled with romance and adventure: a former Eastern European Jew remembers his flight from the Holocaust and his extraordinary four years in the French underground. Justus Rosenberg, now 98, has taught literature at Bard...

From a former college basketball player and Executive at Nike, a "riveting" (Sports Illustrated) insider's account into the business of college basketball exposes the corrupt and racist systems that exploit young athletes and offers a new way forward For Merl Code, basketball was life. In...

Did you just graduate and want an awesome marketing job? A guidebook for new college graduates looking for their first marketing job. Whether you want to for an ad agency, news media, non-profit, or an in-house brand this guidebook will help you. Easy to read and includes links to recommended digital marketing software tools. This is a value-priced guidebook that will amplify the job search that you are doing at your college’s career center. The author is a longtime adjunct faculty teaching digital marketing with over 30+ years of marketing industry experience. Follow these tips to ...

A tech leader and executive coach's actionable guide for anyone looking to supercharge their selling prowess and close the deal with authenticity and integrity. Sue Heilbronner launched an executive coaching, facilitation, and speaking solo entrepreneurial venture which grew from zero to $1...

In this “sometimes painful, always compelling story of a high-school dropout” (Peter Goldman), Christopher Zara breaks down his winding journey from dropout to journalist and the impact that his background had in the world of privilege. Boldly honest, wryly funny, and utterly open-hearted...

Unlock the full potential of your athletic career with "NIL Playbook for Athletes: 7 Proven Steps to Use Your Name, Image and Likeness to Make Money." This essential guide dives into the revolutionary world of NIL rights. Empowering you to transform your athletic experience into a lucrative and sustainable personal brand. Understanding the NIL Era: Begin your journey with a thorough introduction to NIL. Discover the historical changes that paved the way for these rights and learn why they are a game-changer for athletes today. Tackle common challenges and debunk myths surrounding NIL, ...

The world’s best chef. An airline captain who brought his flight to safety in a daring water landing. A magician known for his sensational escape acts. A computer scientist who founded a world-renowned animation studio. What do all of these people have in common? They love their jobs, they...

The essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between. Award-winning professor, management consultant, and virtual communications expert Andrew Brodsky is here to tell you that, yes, that meeting could have been...

AI is everywhere, in every industry, all over social media, even right in your own home. There is no escaping it – artificial intelligence is reshaping our everyday lives. As a college student, it can be tricky to decide what’s okay and what’s not, what’s real and what’s not, and to guess the course of the future. That’s where this guide comes in. If you’re wondering what impact AI might have on education, careers, or even society, the look no further. You’ll discover: The remarkable benefits and ethical challenges of AI How AI is revolutionizing learning and research, ...

“A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seen through six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones. Trade allows us to...

A candid, rollicking business memoir from the Home Depot cofounder, filled with personal stories, savvy business advice, and timeless lessons for a life well lived ""A classic Cinderella story of the American dream fulfilled, told with humor and honesty."" — GARY SINISE ""An extraordinary...