College Marketing

For Merl Code, basketball was life. In college he played point guard for Clemson before turning pro. Later, when he pivoted to marketing, he found himself thrust into a startling world of profit-driven college basketball programs. He realized that the NCAA's amateurism rules could be used to exploit young athletes, and athletes of color in particular.

The College Devaluation Crisis makes the case that employers and other learning and development entities are emerging to innovate new approaches to training talent that, at times, relies on the higher education sector, but increasingly operates independently in order to satisfy talent needs more agilely and effectively. Targeted primarily toward managers, the book focuses on case studies from leading companies, including Google, Ernst & Young, IBM, and Marriott, to illustrate their innovative strategies for talent development across education, age, and background.

Unlock the secrets of successful sports betting with "How I Made Over $250,000 Betting on College Basketball." This comprehensive guide takes you on a thrilling journey through the world of college basketball betting, revealing the strategies and techniques that led to a staggering quarter-million-dollar profit.

AI is everywhere, in every industry, all over social media, even right in your own home. There is no escaping it – artificial intelligence is reshaping our everyday lives. As a college student, it can be tricky to decide what’s okay and what’s not, what’s real and what’s not, and to guess the course of the future. That’s where this guide comes in. If you’re wondering what impact AI might have on education, careers, or even society, the look no further. You’ll discover: The remarkable benefits and ethical challenges of AI How AI is revolutionizing learning and research, ...

Discover the secrets to graduating from high school without taking on crushing student debt and launching into a flourishing career! In this information-packed guidebook, you'll learn how to access valuable training and practical experience without having to enter the working world in Major College Debt.

Unlock the full potential of your athletic career with "NIL Playbook for Athletes: 7 Proven Steps to Use Your Name, Image and Likeness to Make Money." This essential guide dives into the revolutionary world of NIL rights. Empowering you to transform your athletic experience into a lucrative and sustainable personal brand. Understanding the NIL Era: Begin your journey with a thorough introduction to NIL. Discover the historical changes that paved the way for these rights and learn why they are a game-changer for athletes today. Tackle common challenges and debunk myths surrounding NIL, ...

Demographic changes promise to reshape the market for higher education in the next 15 years. Colleges are already grappling with the consequences of declining family size due to low birth rates brought on by the Great Recession, as well as the continuing shift toward minority student populations. Each institution faces a distinct market context with unique organizational strengths; no one-size-fits-all answer could suffice. Nathan D. Grawe explores how proactive institutions are preparing for the challenges that lie ahead.

This book reveals how small businesses are harnessing the power of artificial intelligence to outpace competitors and redefine what it means to be innovative. From the first chapter, readers witness a wave of entrepreneurs awakening to the transformative potential of AI. They discover how creative problem solving becomes supercharged when machine learning is woven into everyday decisions. The journey moves through real stories of businesses delighting customers with automated yet deeply personal experiences. Marketing is reimagined as algorithms uncover new audiences and craft irresistible ...

This book explores how interconnected our world has become and how quickly one event can ripple across continents. The story begins with a single spark on distant shores, setting off a chain reaction through international markets. As tariff wars escalate, industries and consumers everywhere feel the strain, revealing the fragile ties binding global economies. Geopolitical tensions add fuel to the fire, turning economic skirmishes into full-blown crises. The roots of inflation are traced back to these conflicts, exposing how hidden forces quietly erode purchasing power. Recession emerges not...

Our CLEP study guides are different! The Principles of Marketing: CLEP Test Study Guide teaches you what you need to know to pass the CLEP test. This study guide is more than sample test questions. Our easy-to-understand study guide will teach you the right information. We’ve condensed what you need to know into a manageable book - one that will leave you completely prepared to tackle the test.

Did you just graduate and want an awesome marketing job? A guidebook for new college graduates looking for their first marketing job. Whether you want to for an ad agency, news media, non-profit, or an in-house brand this guidebook will help you. Easy to read and includes links to recommended digital marketing software tools. This is a value-priced guidebook that will amplify the job search that you are doing at your college’s career center. The author is a longtime adjunct faculty teaching digital marketing with over 30+ years of marketing industry experience. Follow these tips to ...

When Nat agrees to meet a friend in the archives of historic Barnard College after hours, she doesn’t expect to find a hidden chamber or stumble across another dead body. The Master’s assistant has been murdered, and although Nat figures out who is responsible, finding the evidence is a challenge. Especially when the one ghost who witnessed the crime refuses to say what happened. The situation becomes a race against time, and just when she thinks she’s won, Nat realizes the murderer is willing to do whatever it takes to escape justice, including getting Nat out of the way.

Small businesses can do well in today’s fast-moving world by learning how to find new trends and respond to competition. First, it’s important to see new ideas before they become popular. Then, businesses need to study their competitors and think smart. They should learn how to make products that people really want and how to make customers excited about them. This excitement can lead to real sales. It’s also important to turn first-time buyers into loyal customers. Great customer service can help a lot with this and become a big strength. Every time a business talks to a customer, it...

About the Book Viral Blueprints for Small Business Success reveals the technical strategies behind social media marketing that actually work for small businesses. The journey begins by uncovering core secrets that set successful campaigns apart from the noise. Readers learn how to build a compelling brand presence from the ground up, even with limited resources. The book dives into creating content that not only attracts attention but also forges real connections with audiences. It demystifies each major platform, showing how to tailor efforts for maximum reach and engagement. Proven growth...

This book is the essential guide for entrepreneurs seeking to thrive in today’s ever-changing landscape. It begins by revealing how to attract and keep top talent even when larger competitors are hiring aggressively. Readers will discover practical steps for managing rising costs and confidently deciding when to adjust prices. The book demystifies artificial intelligence and shows how even the smallest businesses can use it to boost efficiency and stay ahead. Proven strategies for digital marketing and customer attraction are explored in depth, ensuring every marketing dollar works harder...

This book reveals how small business entrepreneurs can harness the power of AI to revolutionize their work and unlock new possibilities. From the first chapter, readers are invited to explore the untapped potential of artificial intelligence in everyday business. They will discover how automating repetitive tasks can free up precious hours for creativity and leadership. The book dives into the world of AI chatbots and their ability to transform customer service, making every interaction faster and more personal. Entrepreneurs will learn how sales and marketing can be supercharged by AI ...

In this book, you will learn how to build your brand, attract customers, and thrive in a crowded market. “Stand Out and Grow” offers small businesses a clear roadmap to online growth and market differentiation through proven digital strategies. It begins by helping readers understand the evolving digital marketplace and the importance of a strong, cohesive online presence. The book guides entrepreneurs in developing a unique brand voice that resonates with their target customers. It highlights the critical role of mobile optimization and search engine visibility in attracting organic ...

Rockstar dreams don’t come true, at least not for Jayla Bennett. So why is Spencer living out all his dreams touring the country while his ex-girlfriend/former bandmate is stuck struggling through mundane days at a 9-5 she can’t stand? Was it a case of bad timing? Did life get in the way? Or did Spencer just not love her enough to reach out when Reciprocity finally hit it big? Spencer’s avoided his hometown like the plague since leaving four years ago. He hasn’t set foot in Graybush, let alone the house he grew up in, not since his mother died right beside his dreams of going to ...

Jason McClure is a parent, business owner, and author of five successful books and multiple online courses. He grew up in a household where resources, love, and acceptance were limited. When he first asked about his family’s financial situation, he was told, “That's none of your business!" When he first asked about career options, family and school said he was destined to stay on the farm while the bright kids went to college. He knew two things. First ignoring a question, situation, or problem wouldn't improve it. Second, he believed he could do all the things that the intelligent city...

In The Digital Advantage: Small Business Rising, readers are invited to witness how ordinary entrepreneurs become extraordinary by embracing modern business technology. The journey begins with a small business owner facing overwhelming change but determined to thrive. As the story unfolds, readers discover how mapping the ever shifting tech landscape reveals surprising opportunities. The owner learns to choose only the tools that matter, avoiding costly distractions. With a digital brand voice, the business stands out in a crowded marketplace. Social media becomes a powerful ally, ...