Never Ask for the Sale

Supercharge Your Business with the Power of Passionate Ambivalence

De: Sue Heilbronner

Narrado por: Sue Heilbronner

A tech leader and executive coach's actionable guide for anyone looking to supercharge their selling prowess and close the deal with authenticity and integrity.

Sue Heilbronner launched an executive coaching, facilitation, and speaking solo entrepreneurial venture which grew from zero to $1 million in annual revenue in six years. Now, she offers her insight into salespersonship in an irreverent, direct, and actionable guide to success in sales.

Never Ask For The Sale goes beyond simple tips, and influences the reader’s overall understanding of selling. Sue Heilbronner shares decades of experience, stories, tools, and exercises to coach people to be more successful at achieving their goals by aligning their work with their greatest strengths, and marketing that cohesive story with a winning sales strategy: passionate ambivalence. Heilbronner introduces this concept as the strategic yet honest practice of presenting oneself as selective in the work they take on while enthusiastic about their area of expertise.

At the heart of the book is the notion that any successful seller, in any context, is fantastic at selling themself—whether that is within services in a solopreneur business, an early-stage startup, a college application, or a nonprofit mission. Never Ask For The Sale prompts deep self-awareness admixed with highly pragmatic calls to action at the intersection of coaching, personal growth, conscious leadership, and sales.

Worth it!

Practical advice that is especially great for soloproneurs but is applicable to a much broader audience

Game changing perspective

I went into this book expecting a few sales tactics — but what I got was a complete shift in how I think about a soloenterpreonur business. The lessons are simple without being easy, and the real-world stories make everything feel actionable instead of theoretical. I found myself pausing the Audible version just to jot down notes and ideas I could implement right away.
This is one of those rare books that both challenges you and encourages you. Highly recommend. ~ Byron

Game changer for solopreneurs, inside and out

As someone who has historically found sales "icky" but is starting her own business, I found this book invaluable.

Some chapters focused on helping upgrade my own internal dialogue (e.g., identifying and rewiring my own limiting beliefs). The fact that the author is an experienced executive coach really shines through.

At the same time, this was a very, very practical playbook for how to actually put one foot in front of the other and sell (e.g., how to screen prospects, conduct fit calls, set pricing, etc).

Highly recommend this book for anyone who is growing a business and interested in leveling up their sales game!