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Never Ask for the Sale

Supercharge Your Business with the Power of Passionate Ambivalence

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Never Ask for the Sale

De: Sue Heilbronner
Narrado por: Sue Heilbronner
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A tech leader and executive coach's actionable guide for anyone looking to supercharge their selling prowess and close the deal with authenticity and integrity.

Sue Heilbronner launched an executive coaching, facilitation, and speaking solo entrepreneurial venture which grew from zero to $1 million in annual revenue in six years. Now, she offers her insight into salespersonship in an irreverent, direct, and actionable guide to success in sales.

Never Ask for the Sale goes beyond simple tips, and influences the listener's overall understanding of selling. Sue Heilbronner shares decades of experience, stories, tools, and exercises to coach people to be more successful at achieving their goals by aligning their work with their greatest strengths, and marketing that cohesive story with a winning sales strategy: passionate ambivalence. Heilbronner introduces this concept as the strategic yet honest practice of presenting oneself as selective in the work they take on while enthusiastic about their area of expertise.

At the heart of the book is the notion that any successful seller, in any context, is fantastic at selling themself—whether that is within services in a solopreneur business, an early-stage startup, a college application, or a nonprofit mission. Never Ask for the Sale prompts deep self-awareness admixed with highly pragmatic calls to action at the intersection of coaching, personal growth, conscious leadership, and sales.

©2025 Sue Heilbronner (P)2025 Balance
Exito Profesional Marketing y Ventas Ventas y Comercialización Negocio Ingenioso Marketing

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As someone who has historically found sales "icky" but is starting her own business, I found this book invaluable.

Some chapters focused on helping upgrade my own internal dialogue (e.g., identifying and rewiring my own limiting beliefs). The fact that the author is an experienced executive coach really shines through.

At the same time, this was a very, very practical playbook for how to actually put one foot in front of the other and sell (e.g., how to screen prospects, conduct fit calls, set pricing, etc).

Highly recommend this book for anyone who is growing a business and interested in leveling up their sales game!

Game changer for solopreneurs, inside and out

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