Business Publicity

Make Authentic Connections, Stand Out, and Drive Real Results “Selling with Stories” reveals the secrets behind using storytelling to build trust, make genuine connections, and boost your business success. Whether you’re an entrepreneur, marketer, or salesperson, this book will show you how to leverage your unique life experiences to stand out and succeed. No fluff—just effective storytelling strategies to transform your sales game. The techniques in this book have helped professionals at top companies connect with their audience and win more business. What You’ll Learn In this ...

Through his vaunted philanthropy, Bill Gates transformed himself from a tech villain into one of the most admired people on the planet. Even as divorce proceedings and allegations of misconduct have recently tarnished his public image, the beneficence of the Gates Foundation, celebrated for spending billions to save lives around the globe, is taken as a given. But as Tim Schwab shows in this fearless investigation, Gates is still exactly who he was at Microsoft: a bully and monopolist.

How can businesses and individuals harness the power of social media without expending excessive time and effort? Author Steve Miller contends that in many, or most situations, the time consuming strategy of trying to build a social media following will waste much time and result in few sales. He supports this position with research and practical examples. Instead of trying to build a following, most would do better following principles such as: "Go Where People Already Gather, Rather than Trying to Gather a Following Around Yourself" "Get Others Talking about Your Products, Rather than ...

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.

Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations.

Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.

Learn all about how to use blogs to scale your business and gain INTERNATIONAL exposure. This book will help you get started with turning your blog into a sales machine. I’m going to show you ways to make your blog do more, with less work on your part, to reach the right people and help you scale your business, whether you own a bricks and mortar business or perhaps your business is online. You'll discover why you don't need to be a good writer to be able to use blogs to scale your business, and get more leads, sales and customers for your business. This book will cover how blogging can ...

"Thirty-Two Ways to Get Exposure for Yourself, Your Band, or Your New Music Release" - this chapter is packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

"Helen Dewdney writes with fearless clarity and she's done it again... She's one of my few and regular go-tos, especially for how to approach consumer issues or in the event of an urgent sense check. This book is packed full of great and creative ideas for building up excellent PR, establishing yourself as the expert and keeping the momentum going. She is - hands down - a mega star in the world of consumer affairs and in this latest book, on PR, she shares how you can do it for yourself." - Rob Rinder, Barrister, Presenter and Columnist "She’s not doing the devious PR stuff, but rather ...

Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.

Becoming an author is as simple as adjusting your mind-set and modifying the skills you already have. Get the knowledge you need to achieve your dream today. Do you feel as if your life's purpose is to become an author and share the stories in your head with the rest of the great wide world? Do you long to write the next great American novel? You might already have a couple books under your belt but want to take your productivity, talent, and marketing efforts to the next level.

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars - and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

Unlock the key secrets of getting the media's attention to promote yourself or your product in this highly informative guide from Emmy-award winner and 20-year media veteran Katrina Cravy.

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.

Discover exactly how to use the media to get free coverage and publicity for your business, product, or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in step-by-step detail here.

For thousands of years, humanity was ruled by Kings and Queens through bloodlines and rituals. Later governments and social insurgents brought forth unity for democracy and revolutions. Today, humanity distrusts the political forces which govern, and royalty is a dying breed. Yet still, 99.99% of humans are looking for someone, anyone whom they can follow, learn from, be inspired by, and trust in.

Learn about the marketing language model used since 2011, to successfully market content in print, audio, and film. The author, Ambassador Professor David K. Ewen, M.Ed., is an award-winning content producer and highly-acclaimed public speaker in the book publishing industry. His expertise has been sought after since 1994, when he launched his publishing company in the Boston area.