Business Publicity

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.

Through his vaunted philanthropy, Bill Gates transformed himself from a tech villain into one of the most admired people on the planet. Even as divorce proceedings and allegations of misconduct have recently tarnished his public image, the beneficence of the Gates Foundation, celebrated for spending billions to save lives around the globe, is taken as a given. But as Tim Schwab shows in this fearless investigation, Gates is still exactly who he was at Microsoft: a bully and monopolist.

The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars - and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. 

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.

For thousands of years, humanity was ruled by Kings and Queens through bloodlines and rituals. Later governments and social insurgents brought forth unity for democracy and revolutions. Today, humanity distrusts the political forces which govern, and royalty is a dying breed. Yet still, 99.99% of humans are looking for someone, anyone whom they can follow, learn from, be inspired by, and trust in.

"Thirty-Two Ways to Get Exposure for Yourself, Your Band, or Your New Music Release" - this chapter is packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

Learn about the marketing language model used since 2011, to successfully market content in print, audio, and film. The author, Ambassador Professor David K. Ewen, M.Ed., is an award-winning content producer and highly-acclaimed public speaker in the book publishing industry. His expertise has been sought after since 1994, when he launched his publishing company in the Boston area.

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.

Becoming an author is as simple as adjusting your mind-set and modifying the skills you already have. Get the knowledge you need to achieve your dream today. Do you feel as if your life's purpose is to become an author and share the stories in your head with the rest of the great wide world? Do you long to write the next great American novel? You might already have a couple books under your belt but want to take your productivity, talent, and marketing efforts to the next level.

Unlock the key secrets of getting the media's attention to promote yourself or your product in this highly informative guide from Emmy-award winner and 20-year media veteran Katrina Cravy.

Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.

Discover exactly how to use the media to get free coverage and publicity for your business, product, or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in step-by-step detail here.

Would you like to get more qualified traffic to your website and increase your conversion rate - for free?Publicity in real world media such as newspapers, magazines and trade journals is the best endorsement you can possibly get for your online business or blog. In Media Strategies for Internet Marketers, entrepreneur Pete Williams passes on proven methods to help you generate the publicity and exposure you deserve....

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

Are you confident behind the keyboard, but nervous about getting out and interacting with other book lovers in person? Perhaps you're still trying to figure out which events will play best to your natural strengths and offer a lasting impact on sales. Or maybe you've already done lots of in-person events, but have no idea why they didn't work as well as you'd hoped or expected. Your Road Map to Successful Author Events is here to help!

A captivating listen, The Billionaire Hoax: Power, Profit, and Publicity—How Tall Tales Create Taller Fortunes exposes the truths hidden behind the public images of wealth and influence. Get ready for a captivating journey that will enlighten, entertain, and inspire. This book is an essential listen for anyone interested in discerning the reality beneath the gleaming façade of the billionaire class.

Writers tend to be word people, which means tax season can be a very scary time! Have you been taking all the necessary steps to make sure you can maximize your return? Are you keeping all your receipts in a shoe box? Are you keeping them at all? Do you have nightmares filled with floating dollar signs as you fret over all the money you're going to owe when you finally complete your taxes? Financing the Words is here to help!