Building Behavioral Science

Hypnotic Writing Lab: Leveraging Psychological Triggers for Persuasive Writing What if your words didn’t just tell a story but transformed how people think, feel, and respond? Hypnotic Writing Lab takes you beyond traditional storytelling, diving deep into the psychological triggers that create lasting impact. Whether you’re crafting narratives for influence, entertainment, or persuasion, this book offers the tools to captivate your audience on both conscious and subconscious levels. In this immersive guide, you’ll learn how to: Leverage Subconscious Triggers: Tap into universal human...

"If you’ve ever avoided talking to strangers, this book might change your mind about giving them their space. And that, as Gillian so perfectly explains, might change everything." —Angela Duckworth, NEW YORK TIMES bestselling author of GRIT Discover how making connections with strangers...