Brain Science Writing

Read by the author. Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain...

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into...

From the author of Proust and the Squid, a lively, ambitious, and deeply informative epistolary book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies. A decade ago, Maryanne...

This program is read by the author. A groundbreaking exploration of the parental brain that untangles insidious myths from complicated realities, Mother Brain explodes the concept of “maternal instinct” and tells a new story about what it means to become a parent. Before journalist Chelsea...

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps...

“As David Robson makes plain in this compelling book, the way we think about the world can profoundly shape how we navigate it. Based in science and packed with smart advice, The Expectation Effect will expand your mind—and maybe even extend your life.” —Daniel Pink, New York Times...

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect...

""Required reading for anyone with a head.""—Mary Roach, New York Times bestselling author of Stiff and Fuzz ""Absorbing, incisive. . . Zeller captures the profound human and scientific costs of medicine's neglect of these common conditions that affect millions of people—especially...

Jeff Alt takes you along every step of his 2,160-mile Appalachian Trail adventure. This entertaining journey includes bears, bugs, blisters, captivating characters, skunk bedmates, and hilarious food cravings. Alt walked more than five million steps in tribute to his brother, who has cerebral palsy and lives in a home called Sunshine. This trail adventure has inspired an annual event that has raised more than $200,000 for Sunshine. It includes hiking tips for the whole family.

This extraordinary travel book tells the true story of how in 1997 writer Michael Paterniti agreed to take a road trip from New Jersey to California, reuniting the preserved brain of the great scientist Albert Einstein (1879-1955) with his granddaughter Evelyn. Paterniti's improbable travelling companion is 84-year-old Thomas Harvey, the pathologist who not only removed Einstein's brain from his head during the autopsy but purloined it from Princeton Hospital also!

From the world’s foremost neuroscientist of romantic love comes a personal story of connection and heartbreak that brings new understanding to an old truth: better to have loved and lost than never to have loved at all. "This highly accessible audiobook is not only a love story, but also an...

In The Man Who Tasted Words, Guy Leschziner leads listeners through the five senses and how, through them, our brain understands or misunderstands the world around us. Vision, hearing, taste, smell, and touch are what we rely on to perceive the reality of our world. Our five senses are the...

“Each chapter is a gem of insight into the human experience, cut and polished to perfection by the renowned psychologist David Myers. Better than any book I can recall, this book answers questions about why we think, feel, and act as we do—but also makes us curious to learn more.”...

A groundbreaking and timely book about how evolutionary biology can explain our black-and-white brains, and a lesson in how we can escape the pitfalls of binary thinking. Several million years ago, natural selection equipped us with binary, black-and-white brains. Though the world was arguably...

A neuroscientist explores how trauma impacts the brain, especially for women—and how we can learn to heal ourselves Everyone experiences trauma. Whether a specific harrowing event or a series of stressful moments that culminate over time, trauma can echo and etch itself into our brain as we...