Authority Marketing

If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.

The Authority Gap provides a startling perspective on the unseen bias at work in our everyday lives, to reveal the scale of the gap that still persists between men and women. Would you believe that female US Supreme Court Justices are interrupted four times more often than male ones...96 percent of the time by men? Marshalling a wealth of data with precision and insight, and including interviews with pioneering women, Mary Ann Sieghart exposes unconscious bias in this fresh, feminist take on how to address and counteract systemic sexism in ways that benefit us all.

In today's crowded marketplace, the very best way to stand out from the competition is to establish yourself as the go-to expert and premier leading authority in your field. And the fastest, most credible way of becoming an authority is by authoring your own book. Whether you're an entrepreneur, executive, speaker, coach, salesperson or service provider, you will learn powerful ways to grow your business by authoring your own book. Let best-selling author and publishing expert, Michelle Prince show you how.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

"Step Up and Stand Out: Publish a Book And Become the Authority in Your Market" is the ultimate guide for entrepreneurs, business owners, and professionals who aspire to establish themselves as a recognized thought leader and authority in their field. This book provides a step-by-step roadmap to help you overcome writer's block, choose the right topic for your book, and use your book to promote your brand and attract new customers. With insights into the latest trends in the publishing industry and the most effective marketing strategies for promoting your book, "Step Up and Stand Out" is ...

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

While you may already be sick of the phrase "thought leader", the truth is, there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything, and thought leaders don't compete on price. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that? Agencies are at the cusp of a huge shift. You can own an authority position that will future-proof your agency.

When a strong message must be communicated, keeping it clear and concise is the way to go, but for those who may find themselves struggling to compress their thoughts into such a small amount of content, I recommend placing their thought-leadership content on strategic platforms to enhance trust-building. We must be seen as the trusted advisor because of where our thought-leadership content is being seen!

Typically financial professionals are invisible to affluent families and business owners who are ideal prospects. An Authority Positioning Portfolio® is a done-for-you package of permanent assets on the world’s most powerful platforms which helps you to be seen as a trusted advisor with high credibility so you Get Authority, Get Noticed, and Get Clients.

Discover what 20 successful entrepreneurs say is the one thing that led them from where they were to where they are today—from struggling to make ends meet, living paycheck to paycheck, and feeling defeated…to experiencing what it’s like to have more than enough, doing work they love, and living lives of contribution. Each author-entrepreneur shares vulnerable stories of moving from a place of pain and lack to a place of impact and abundance. Whether you run a brick-and-mortar business, sell physical products online, or coach clients, you will find stories that will inspire you.

They call you a fake because you’re the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you’ve arrived when you have “haterz”—your most valuable marketers. So Good They Call You a Fake is how you get there. This book teaches step-by-step with no steps skipped how to get the visibility you’ve already earned, become an energy monster who thrives on all kinds of attention, and then monetize that attention to the max.

Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.

My journey from seven to 250 million dollars. This audiobook will give you a step-by-step guide on how to make apartment syndication easy and take your business to the next level.

How many times have you thought “I should write a book”? 80% of people say that they would like to write a book, but very few actually do. Writing a book is the ultimate way to establish your business expertise and get yourself recognized as the industry expert and thought leader. It can also lead to getting booked in the media, for speaking engagements and bring in a higher quality clientele. In this book Sandi shares easy steps to get past the overwhelm and make your book a reality, and she interviews other authors on how they wrote their first book and what impact that book had on ...

You own your website and your email list. And you need to make the most of both of them. Responsibility and ControlBut you are responsible for your website, and only you can control it. But how do you do that? What is SEO anyway, and why does it matter? SEO is how your website gets discovered, and in an era where direct sales are a larger part of author careers than ever before, you need your website to rank well for a number of keywords. SEO Doesn't Have to be ComplicatedYou can master it, and this book will teach you how. You'll you learn how to find the right keywords, where to put them ...

Do you want to learn how to find a niche and make lots of money online? Your search is over. Listen to this book to learn how to find a niche and use it to make money online. If you're interested in running a successful website or blog, then the niche you choose at the start is one of the single most important decisions you will make. This one decision will impact everything from the design of your website to the type of content you write about and the kind of visitor you attract.

For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEOs, and corporate consultants who all had the same problem: They needed to differentiate themselves and position themselves as experts - fast. They had high-value skills and provided life-changing results, but struggled to get their message out and felt like they weren't living up to their potential.

Video has changed our world - from how we reach people, storytelling, and invoke emotion. It's though video that entrepreneurs are able to tap and generate six-seven figures annually from online video content. And, with a proper guide, you too could be en-route to increasing your influence and income with your own cultural ad. In Video Influencer Authority experts Jowy Cenat and Uche Brendan Madu draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step video success playbook.

Email marketing is very crucial if you are looking to run an Internet or online business. Many may even consider it lifeline of an online business. It is the quickest and most efficient way to deliver your message directly to your customers without costing you a fortune. You don't need to spend money on printing papers, and posting (believe me, this costs you big!).

This course is for those who want to create their own website in a specific subject or topic about which they are passionate. Otherwise known as an "Authority Website", this course is a great option for beginners because authority websites have a low start-up cost and if done correctly can continually generate income on a monthly basis.